Publications

October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

October 2011
Case

Strategy and Governance at Yahoo! Inc.

By: Krishna G. Palepu, Suraj Srinivasan, David Lane and Ian McKown Cornell

Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in China and Yahoo! Japan. The company is now valued at almost... View Details

Keywords: Competitive Strategy; Corporate Governance; Web Services Industry

December 1997 (Revised February 2002)
Case

Franco Bernabe at ENI (A)

By: Linda A. Hill, Jennifer Suesse and Mara Willard

Describes Franco Bernabe's ascent to leadership at ENI, Italy's national oil and gas company. Illustrates Bernabe's early career experiences in academia, as the chief economist at Fiat. Then describes his arrival at ENI during the early 1980s, where he became first the... View Details

Keywords: Leadership Style; Personal Development and Career; Management Teams; Management Style; Strategic Planning; Crisis Management; Privatization; Italy

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

with us why Emerson Collective recruits at HBS, how they manage their recruiting process, and why HBS interns are an important part of their team. Emerson Collective and HBS For the past five years, Emerson Collective has welcomed HBS... View Details

Keywords: Nonprofit / Government

January 2016
Case

Open Innovation at Fujitsu (A)

By: Amy C. Edmondson and Jean-François Harvey

This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details

10 Dec 2015
Blog Post

Working with Professors at HBS

Prior to joining the HBS Class of 2014, I worked in strategy and planning at HBO and spent a summer at Univision in the office of the CEO. Media has been my industry of choice ever since I was exposed to it... View Details

08 Mar 2013
News

Andre Esteves to Speak Tomorrow at Latin American Conference at Harvard Business School

11 Nov 2019
Blog Post

The Military Community at HBS

In this Facebook Live session, HBS Professor George Riedel chats with current students about their path to HBS, tips during the application process, the military community, and resources available to students (and their families) at HBS... View Details

August 2021 (Revised February 2024)
Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen

The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details

Keywords: Data Science; Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Sports Industry; San Francisco; United States

June 1991 (Revised September 1996)
Case

Human Resource Management at American Airlines

American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details

Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States

March 2004 (Revised February 2005)
Case

Emerging Business Opportunities at IBM (A)

By: David A. Garvin and Lynne Levesque

By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the... View Details

Keywords: History; Business or Company Management; Talent and Talent Management; Corporate Entrepreneurship; Corporate Strategy

November 2008
Supplement

Differences at Work: Sameer (B)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Sameer (B) HBS Case No. 9-609-054, Sameer leaves the firm at the summer's end without confronting his employer about the jokes and wondering whether he made the right choice. Later Sameer's former employer calls him to apologize for their... View Details

Keywords: Decision Choices and Conditions; Moral Sensibility; Resignation and Termination; Working Conditions; Opportunities; Behavior

October 2018 (Revised September 2022)
Case

Stock-Based Compensation at Twitter

By: Jonas Heese, Zeya Yang and Mike Young

Olivia Nash, an analyst at leading hedge fund BlueShark Capital Management, had just finished listening to the hour-long earnings call for Twitter’s Q4 2017 results. Was Twitter doing well? That depended on which numbers she chose to believe. According to Generally... View Details

Keywords: Twitter; Non-GAAP Disclosure; Stock-based Compensation; Earnings Management; Corporate Disclosure; Compensation and Benefits; Stocks; Measurement and Metrics

May 2014
Teaching Note

Gunfire at Sea (multi-media case)

By: Michael Tushman

This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of gunfire at sea—continuous aim gunfire. While 3,000% more... View Details

Keywords: Leading Change; National Security; Innovation Leadership; Public Administration Industry; United States

15 May 2017
Blog Post

Exploring Career Options at HBS

teaching style, international reach, and cutting-edge research. Once admitted, I didn’t hesitate for a second and moved across the world to join the program. During my two years at business school I’ve had a lot of time to think about my... View Details

January 2011
Case

Program Management at Wipro Technologies

By: Amy C. Edmondson, Bradley R. Staats and Melissa Valentine

This case examines the execution of one program by Wipro Technologies, an Indian software services provider. The case also explores the evolution of program management at Wipro. View Details

Keywords: Decision Choices and Conditions; Problems and Challenges; Leadership Style; Recruitment; Programs; Management; Information Technology Industry; India

14 Apr 2016
Blog Post

What I Learned at SVMP

The Summer Venture in Management Program (SVMP) at HBS is a one week management training program for rising college seniors. It’s designed to increase diversity and opportunity in business education, and give college students a sneak peek... View Details

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details