Publications

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August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

30 Nov 2015
Research & Ideas

Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do

as a doctoral student at the University of California, San Diego, where she conducted a series of laboratory and field experiments with UCSD’s Uri Gneezy, a professor of economics and strategy, and Ayelet Gneezy, an associate professor of View Details

Keywords: by Carmen Nobel

Web

Entrepreneurial Management Curriculum - Faculty & Research

found on the doctoral programs website: PhD in Business Economics PhD in Organizational Behavior PhD in Business Administration, Strategy PhD in Business Administration, Technology & Operations Management Executive Education View Details

January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

20 Nov 2017
Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

stores to 2,227. This surprising resurgence piqued the interest of Ryan Raffaelli, an assistant professor in the Organizational Behavior unit at Harvard Business School, who studies how mature organizations and industries faced with... View Details

Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

Web

Impact Stories - Impact Stories

Consumer Health Elena Avramov Play How the nudge movement can improve healthy behavior John Beshears Beyond Medical Devices: Filling in the Gaps at HBS Michael Chang Taking Advantage of Boston’s Health Care Ecosystem Martin Grasse Play... View Details

21 Aug 2000
Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

leadership style was a critical variable. "On the one hand, the proposition that team leader behavior fosters project success is not surprising," write Edmondson, Bohmer and Pisano. "On the other hand, deeply engrained... View Details

Keywords: by Hilah Geer

05 Jun 2007
Working Paper Summaries

Leading and Creating Collaboration in Decentralized Organizations

Keywords: by Heather M. Caruso, Todd Rogers & Max Bazerman

Article

Birds of a Feather...Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

By: Hongyi Li and Eric J. Van den Steen

Does culture eat strategy for breakfast? This paper investigates the interactions among corporate culture, norms, and strategy, in order to better understand this issue and related questions. It first shows, through microfoundations, how the forces that drive toward... View Details

Keywords: Culture; Norms; Organizational Culture; Strategy; Values and Beliefs

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Article

Governments as Owners: State-Owned Multinational Companies

By: Alvaro Cuervo-Cazurra, Andrew Inkpen, Aldo Musacchio and Kannan Ramaswamy

The globalization of state-owned multinational companies (SOMNCs) has become an important phenomenon in international business (IB), yet it has received scant attention in the literature. We explain how the analysis of SOMNCs can help advance the literature by... View Details

Keywords: Multinational Corporation; State-owned Enterprises; State Capitalism; FDI; Internationalization; Government And Business; National Oil Companies; State Ownership; Multinational Firms and Management; Business Subsidiaries; Acquisition; Pharmaceutical Industry; Energy Industry; China; India; Europe

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26 Jul 2016
First Look

July 26, 2016

June 2016 PLoS ONE Social and Spatial Clustering of People at Humanity's Largest Gathering By: Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela Abstract—Macroscopic behavior of scientific and societal systems results from the... View Details

Keywords: Sean Silverthorne

01 Jul 2013
News

Family of the Late Boston Businessman William F. Connell Donates $10 Million to Harvard Business School

Keywords: William F. Connell (MBA 1963); Manufacturing

04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

large crowds. Have the changes in the underlying behaviors affecting many industries become so ingrained in employees, consumers, and everyday life that they will not revert to what they were before? The evidence is mixed. One can argue... View Details

Keywords: by James Heskett

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

February 2021 (Revised July 2024)
Case

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery

By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details

Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Consumer Products Industry; Food and Beverage Industry; United States