Publications

Find at Harvard

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

Find at Harvard

March 2022
Case

Talent@Tencent

By: Tarun Khanna, Shu Lin and Nancy Hua Dai

On November 11, 2016, Xi Dan, Senior Vice President of Tencent, and Ma Yongwu, Dean of Tencent Academy, were discussing how Tencent could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and... View Details

Keywords: B2B; Talent and Talent Management; Training; Emerging Markets; Entrepreneurship; Globalization; Human Resources; Innovation and Management; Leadership Development; Business Strategy; Information Technology; Internet and the Web; China

11 Sep 2017
Working Paper Summaries

A Historical Approach to Clustering in Emerging Economies

Keywords: by Valeria Giacomin

December 1980 (Revised September 1987)
Case

Francis, Berther and Alfreed

At a large advertising agency, a campaign for a major account develops problems at the last minute, and the campaign must be redone. The management supervisor must determine what went wrong, who was to blame, and what to do about it. View Details

Keywords: Crisis Management; Advertising Campaigns; Advertising Industry

August 2007 (Revised November 2010)
Case

Grand Central Publishing

By: Anita Elberse

In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details

Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry

January 2025
Teaching Note

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle and Susan Pinckney

Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details

Keywords: Business Startups; AI and Machine Learning; Growth and Development Strategy; Open Source Distribution; Entrepreneurial Finance; Competition; Computer Industry; Technology Industry; Europe; Germany

October 2023
Case

Vida Health: Transforming Chronic Disease Treatment

By: William Sahlman and Nicole Tempest Keller

San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details

Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco

Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

had an international presence in the world economy. “U.S. Steel was a giant—or a monster, depending on one’s perspective,” B. Mark Smith writes in Toward Rational Exuberance: The Evolution of the Modern Stock Market . 3 At Harvard... View Details

March 1998 (Revised December 1999)
Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details

Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry

04 Apr 2023
Blog Post

African American Student Union Spotlight on Tech

before and during the MBA program. McKenzie Jones (MBA 2024) Where is your hometown? My hometown is Gainesville, Florida. What was your pre-MBA industry and role? Technology, Product Marketing Manager at Google. At what point did you... View Details

June 1983 (Revised November 2001)
Case

EMI and the CT Scanner (A)

By: Christopher A. Bartlett

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details

Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry

February 2002 (Revised March 2003)
Case

Casuarinas Educational Corporation

By: Michael J. Roberts, Howard H. Stevenson and Matthew C. Leib

Casuarinas has developed a very successful elementary, now secondary, school based on excellence in teaching, service, and multilingual education. Peru lacks similar high-quality post-secondary institutions. This case focuses on the potential entry of Casuarinas into... View Details

Keywords: Forecasting and Prediction; Higher Education; Entrepreneurship; Management; Market Entry and Exit; Planning; Competitive Strategy; Competitive Advantage; Education Industry; Peru

June 2010 (Revised July 2012)
Case

Dubai: Debt, Development, and Crisis (A)

By: Aldo Musacchio, Andrew Christopher Goodman and Claire K. Qureshi

On November 25, 2009, the city state of Dubai stunned markets by announcing that Dubai World, its flagship state holding company, would seek a six-month "standstill" on at least $4 billion U.S. dollars of its $26 billion in debt obligations. This case describes Dubai's... View Details

Keywords: Accounting; Decision Choices and Conditions; Development Economics; Financial Crisis; Borrowing and Debt; Financial Strategy; State Ownership; Business and Government Relations; Dubai

June 2006 (Revised October 2007)
Case

Takashimaya in Transition

By: Rajiv Lal, Masako Egawa and Chisato Toyama

Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Product Development; Sales; Apparel and Accessories Industry; Retail Industry; Japan

Find at Harvard

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

for labor, spending heavily to lure away incumbent talent from competitive firms, while decrying the lack of skilled talent. Developing partnerships The key for employers is to recognize both how their own actions create a shortage of... View Details

Keywords: by Rachel Layne; Information Technology; Technology

Web

Global

School’s innovative online programs are focused on business fundamentals and strategy for a worldwide audience. Our faculty have developed these online programs, leveraging the case method learning model, and focusing on active learning... View Details

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details