Publications

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention

04 May 2015
News

Alumni in Paris Connect Around a ‘Vision’ for the New HBS

facing business and society today. The Harvard Business School Campaign was launched in April 2014 to raise $1 billion over the next five years to support innovation in the... View Details

01 Jun 2001
News

Teaching for the Ages: the MBA Classroom in the 21st Century

CDs played music, not virtual-reality games. Will I even recognize the place? Related Platforms and Collaborations: Technological Innovation as a Case Method Supplement Virtual Plant Tours and Beer Game Dysfunction: Multimedia Cases Focus... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

Leading Race Work in Business Schools - Race, Gender & Equity

schools could lead the work of racial equity and inclusion through engagement with various learning modes. Best practices were captured for learning about and from racial differences, and innovative ideas generated about how to promote... View Details

Web

Unpacking Hidden Risk in the Trusted Treasury Market | Working Knowledge

Finance and Investing Unpacking Hidden Risk in the Trusted Treasury Market Featuring Jonathan L. Wallen . By Danielle Kost on June 6, 2025 . Research by Jonathan Wallen shows how regulatory shifts have introduced unexpected risk View Details

21 Jul 2014
Research & Ideas

Is a Gap in Small-Business Credit Holding Back the American Economy?

the nation's private sector workforce—about 120 million people—but since 1995 they have created approximately two-thirds of the net new jobs in our country. They are also instrumental in driving the View Details

Keywords: by Karen Mills; Manufacturing

19 Sep 2013
News

Joy Covey, Top Executive in Amazon.com’s Early Days, Dies at 50

Keywords: News, Library, Internet, and Other Services; Information

October 2019 (Revised October 2019)
Case

Epic Games

By: Andy Wu and Christopher Zhang

Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive... View Details

Keywords: Industry Analysis; Video Games; Platforms; Comparative Advantage; Growth Strategy; Innovation Focused Strategy; Pricing Strategy; Strategy; Competition; Growth and Development Strategy; Innovation Strategy; Games, Gaming, and Gambling; Digital Platforms; Technology Industry

05 May 2015
News

Alumni in London Connect Around a ‘Vision’ for the New HBS

HBS and The Case for the Future – highlighted the impact of the School and its faculty and alumni on the major challenges facing business and society today. The Harvard Business School Campaign was launched in April 2014 to raise $1... View Details

June 2021
Article

Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?

By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani

We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously... View Details

Keywords: Cognitive Similarity; Innovation; Knowledge Production; Natural Field Experiment; Knowledge Acquisition; Knowledge Sharing; Relationships

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April 2002
Case

Pallotta TeamWorks

By: Allen S. Grossman and Elizabeth Kind

Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for... View Details

Keywords: For-Profit Firms; Business Model; Nonprofit Organizations; Philanthropy and Charitable Giving; Social Marketing; Marketing Strategy; Service Industry; Consulting Industry; United States

02 Aug 2012
Working Paper Summaries

The Rich Get Richer: Enabling Conditions for Knowledge Use in Organizational Work Teams

Keywords: by Melissa A. Valentine, Bradley R. Staats & Amy C. Edmondson

Web

Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School

carried from school. The fellowship enabled me to take a role I wouldn’t ordinarily be able to consider.” Measuring success at the consumer level Kasia joined Acumen in 2014 in New York City as an View Details

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

If you want to be awed by the pace of technological advancement over the past few decades, compare the capabilities of a bulky PC from 1984 with those of a sleek smartphone in 2016. You’ll find stark differences. But if you want to be... View Details

Keywords: by Carmen Nobel

January 2008 (Revised January 2008)
Case

Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model

By: Robert G. Eccles

Two Brattle Center (TBC) is a struggling for-profit private mental health clinic based in Harvard Square. Its founder, Dr. Joan Wheelis, is a nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior... View Details

Keywords: Business Model; For-Profit Firms; Decision Choices and Conditions; Financial Strategy; Health Care and Treatment; Health Disorders; Medical Specialties; Nonprofit Organizations; Emotions; Health Industry; United States

September 2016 (Revised October 2018)
Case

LabCDMX: Experiment 50

By: Mitchell Weiss and Maria Fernanda Miguel

There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the... View Details

Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Entrepreneurship; Social Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Transportation; Transportation Industry; Mexico City; Mexico

May 2025
Case

Daiichi Sankyo: Steering a Global Organization

By: Tiona Zuzul, Amy C. Edmondson and Cat Huang

In the spring of 2023, Sunao Manabe, CEO of Daiichi Sankyo, reflected on a pivotal decision. A large Western pharmaceutical company had made a bid to partner with Daiichi Sankyo to develop the next three products in its oncology pipeline. Daiichi Sankyo, a 125-year old... View Details

Keywords: Strategy; Culture Change; Decision-making; Leadership; Culture; Innovation; Psychological Safety