Publications

March 1991 (Revised December 1994)
Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery

Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details

Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States

March 1991
Article

Behind the Learning Curve: The Learning Process

By: P S Adler and K. B. Clark

Keywords: Learning

February 1991
Article

An Evaluation of Learning in the Bilateral Winner's Curse

By: S. B. Ball, M. H. Bazerman and J. S. Carroll

Keywords: Learning

November 1990
Article

Manufacturer Trade Deals and Retail Price Promotions

By: R. Lal

Keywords: Trade; Sales; Price

September 1990
Case

Outdoors, Inc.

By: David E. Bell

Keywords: Retail Industry; Retail Industry

July 1990
Article

'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940

By: R. S. Tedlow and Reed Hundt

Keywords: Education; Boston

July–August 1990
Book Review

Business and Battles: Lessons from Defeat

By: Joseph L. Bower

Keywords: Learning

June 1990 (Revised August 1994)
Case

Sorrell Ridge: Slotting Allowances

By: John A. Quelch

Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details

Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Retail Industry; California

May 1990 (Revised August 1990)
Case

Campbell Soup Co.

By: Steven C. Wheelwright

Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details

Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Food and Beverage Industry

May 1990 (Revised July 1996)
Case

Ingvar Kamprad and IKEA

By: Christopher A. Bartlett and Ashish Nanda

Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details

Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry