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Show Results For
- All HBS Web
(4,312)
- People (7)
- News (1,016)
- Research (2,198)
- Events (57)
- Multimedia (96)
- Faculty Publications (1,749)
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
opportunities will be an alpha generator, likely the ultimate alpha generator, in the years to come. Sarah Keohane Williamson (MBA 1989) Chief Executive Officer, FCLTGlobal Climate is the New Digital BIO A View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
hundreds of dollars a month. We actually do have customers who spend thousands of dollars a month if they have very high carbon footprint lifestyles. So that means it's kind of an interesting business model for an app. Most apps, maybe you pay 2.99 or something a month... View Details
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- January 2022 (Revised August 2022)
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
- Portrait Project
Aman Kumar
being alive. And for the times we choose to forge ahead, we make the rules. The structures we are empowered and constrained by are designed only by people, and thus can be improved by other people. I choose to spend my life where these norms and institutions are still... View Details
- 01 Mar 2004
- News
Derek Ferguson
release — about the length of time it takes for a perfect digital copy to make the rounds on the Internet. “It’s changed the spending levels. It’s changed the whole process of breaking in new acts.” “Music is so powerful that we’re... View Details
- Web
Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting
Embedding Trust and Transparency in American Business (Cambridge, Mass.: Harvard University Press, 2006). Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital Accessibility View Details
- Web
Buy Now, Pay Later: Credit in Pre-Industrial Society
Nelson, The Idea of Usury, from Tribal Brotherhood to Universal Otherhood (Princeton, N.J.: Princeton University Press, 1949). Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital... View Details
- September 2014
- Case
Victors & Spoils: 'Born Open'
By: Karim R. Lakhani and Michael L. Tushman
Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the... View Details
Keywords: Advertising Agency; Marketing; Crowdsourcing; Open Innovation; Growth; Acquisitions; Advertising; Advertising Campaigns; Digital Marketing; Acquisition; Innovation and Invention; Advertising Industry; United States
Lakhani, Karim R., and Michael L. Tushman. "Victors & Spoils: 'Born Open'." Harvard Business School Multimedia/Video Case 415-701, September 2014.
- February 2006 (Revised September 2007)
- Background Note
Winner-Take-All in Networked Markets
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details
Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web
Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)
- 24 Sep 2018
- Research & Ideas
How Cost Accounting is Improving Healthcare in Rural Haiti
patient visiting the clinics. They used a pink form that would be clearly visible in the folder. Each clinical and staff person seeing a patient accompanied with the pink form recorded the time when their patient meeting started and when it concluded. The project... View Details
- 20 Sep 2019
- Research & Ideas
Solving the Riddle of How Companies Grow Over Time
happen for some companies, even while it is rare overall. “The firms that grow persistently are in fact, few and far between,” he says. In addition, persistent growth didn’t necessarily mean sustainable growth during the length of the data sample. Take computer giant... View Details
- 26 Jun 2023
- Blog Post
ClimateCAP 2023 & ClimateCAP Fellowship
Fellowship. What is it and what impact do you hope to have? My ClimateCAP project is a venture idea I am building with a friend at MIT Sloan (whom I met in Kenya!). Our venture, NetaCarbon, aims to democratize access to the carbon market by View Details
- April 2022
- Teaching Note
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details
- Web
MBA Program at Harvard Business School - Business Education For Women At Harvard University | Harvard Business School
Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact Related Links Resources View Details
- 25 Aug 2014
- News
Jonathan M. Nelson, MBA 1983
include wireless towers in India, Brazil, and Africa; digital television in Turkey; Hong Kong’s largest broadcaster; an award-winning video game developer; and the biggest name in endurance sports, IRONMAN, to name a few. In the United... View Details
Keywords: Susan Young
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
sector. Why did you decide to pursue an MBA?Prior to HBS I did three and a half years of health care strategy consulting and then two years at a digital health startup. Although these were great experiences, I still had many questions... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
former MTV VJ) Sian-Pierre Regis, founder of the online publication Swagger and a frequent pop culture contributor to CNN Headline News and Men’s Journal; Michelle Goldman, a partner at the venture capital firm Ignition Partners, who sits on the board of several View Details
- Web
2024 Reunion Presentations - Alumni
Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select few superstars in media and... View Details