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  • All HBS Web  (4,362)
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    • News  (1,037)
    • Research  (2,245)
    • Events  (58)
    • Multimedia  (99)
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Show Results For

  • All HBS Web  (4,362)
    • People  (7)
    • News  (1,037)
    • Research  (2,245)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,801)
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  • 05 Sep 2018
  • Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

that certain employees gain through contributing, says Nagle. His study suggests that contributing to crowdsourced digital or even physical “public goods” that benefit other firms or industries can enable companies to gain valuable... View Details
Keywords: by Kristen Senz; Computer
  • Web

Recruiting Partners - Health Care

Michigan Hospitals and Health Centers University of Pennsylvania Health System V Vecna Technologies Ventana Medical Systems, Inc. Visiting Nurse Service of NY Vizient W Wellcare Health Plans, Inc. Withings - Digital Health Z Zimmer Inc.... View Details
  • 01 May 2020
  • What Do You Think?

Does Remote Work Mix with Organizational Culture?

where the culture is thought by management to be one of the organization's strengths. A case in point is Critical Mass, a 24-year-old digital experience design agency based in Calgary, Canada, with 950 employees employed in 12 offices... View Details
Keywords: by James Heskett
  • October 2020 (Revised August 2022)
  • Case

Epic Games: Nineteen Eighty-Fortnite

By: Andy Wu, Miaomiao Zhang and Christopher Zhang
In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems.... View Details
Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, and Gambling; Mobile and Wireless Technology; Lawsuits and Litigation; Entrepreneurship; Competitive Strategy; Digital Platforms; United States
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Wu, Andy, Miaomiao Zhang, and Christopher Zhang. "Epic Games: Nineteen Eighty-Fortnite." Harvard Business School Case 721-395, October 2020. (Revised August 2022.)
  • August 2021 (Revised February 2024)
  • Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen
The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States
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Bojinov, Iavor I., and Michael Parzen. "Data Science at the Warriors." Harvard Business School Case 622-048, August 2021. (Revised February 2024.)
  • 04 Jun 2001
  • What Do You Think?

What’s the Future of the Subscription Model?

market" radio broadcasts over the Internet. In fact, some have raised the question about whether, having enjoyed free digitized media and communications services, we have spoiled the revenue models for certain of these services. Has... View Details
Keywords: by James Heskett
  • Web

Ellen Desmarais | About

high-impact growth initiatives in global media and learning companies such as McGraw-Hill Education, The Wall Street Journal, and Getty Images. As Managing Director, Digital Strategy, she modernized HBP Education group’s approach to... View Details
  • Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
  • August 2020 (Revised March 2021)
  • Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details
Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey
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Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised March 2021.)
  • January 2022 (Revised August 2022)
  • Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
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Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
  • Web

Business, Government & the International Economy Awards & Honors - Faculty & Research

the Required Curriculum. 2015 Alberto F. Cavallo : Named Douglas Drane Career Development Chair in Information Technology and Management at MIT Sloan School of Management, 2015–2018. Alberto F. Cavallo : Received a National Bureau of Economic Research (NBER) Economics... View Details
  • 24 May 2017
  • News

Ilene H. Lang, MBA 1973

Picture 1982 Joins Symbolics 1993 Joins Lotus Development Corp. 1995 Joins Digital Equipment Corp. 1996 Named President and CEO, AltaVista 2003 Joins Catalyst as President 2008 Named CEO, Catalyst 2015 Retires from Catalyst Retired... View Details
Keywords: Susan Young
  • March 2023
  • Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Teaching Note 123-070, March 2023.
  • Portrait Project

Aman Kumar

being alive. And for the times we choose to forge ahead, we make the rules. The structures we are empowered and constrained by are designed only by people, and thus can be improved by other people. I choose to spend my life where these norms and institutions are still... View Details
  • Profile

Enrico Ferrari

technology, he spent nights and weekends learning how to code; soon, he started developing his own algorithms to scale and automate digital marketing campaigns, a skill he applied to successfully expand a classifieds business into fifteen... View Details
Keywords: Tech
  • Web

Introducing One-Step Photography - Edwin H. Land & Polaroid | Harvard Business School

New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and Entrepreneurship TIMELINE POLAROID FILMS RESEARCH LINKS Digital Archival Resources Archival Collections... View Details
  • November 2015 (Revised April 2018)
  • Case

Flipkart (A): Transitioning to a Marketplace Model

By: Das Narayandas, Sunil Gupta and Rachna Tahilyani
In 2015, Sachin and Binny Bansal, co-founders of India’s largest e-commerce company, are wondering if it is time to move from a hybrid model to a full marketplace. While Amazon runs a hybrid model, Alibaba operates a marketplace. In addition, Flipkart has been losing... View Details
Keywords: Marketplaces; Online Retail; Digital Platforms; Internet and the Web; Business Model; Growth and Development Strategy; Emerging Markets; E-commerce; Retail Industry; India
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Narayandas, Das, Sunil Gupta, and Rachna Tahilyani. "Flipkart (A): Transitioning to a Marketplace Model." Harvard Business School Case 516-017, November 2015. (Revised April 2018.)
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

terms. One example is MPEG-2, a digital video compression standard used in products including DVD and high-definition television. The standard was developed by the International Organization for Standardization, but during the completion... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 19 Jan 2022
  • Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

interesting and inspiring people, it also allowed me to land my ideal summer internship on the Digital Strategy & Investments team at Sony Music Entertainment (alongside two HBS grads). Lastly, on a more personal note, I am grateful... View Details
  • August 2020 (Revised September 2020)
  • Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
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