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Show Results For
- All HBS Web
(5,313)
- People (4)
- News (845)
- Research (3,905)
- Events (6)
- Multimedia (45)
- Faculty Publications (3,024)
- November 2018 (Revised January 2022)
- Case
JUUL and the Vaping Revolution
By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
- February 2014
- Article
Learning by Supplying
By: Juan Alcacer and Joanne Oxley
Learning processes lie at the heart of our understanding of how firms build capabilities to generate and sustain competitive advantage: learning by doing, learning by exporting, learning from competitors, users, and alliance partners. In this paper we focus attention... View Details
Alcacer, Juan, and Joanne Oxley. "Learning by Supplying." Strategic Management Journal 35, no. 2 (February 2014): 204–223.
- 08 Jul 2008
- First Look
First Look: July 8, 2008
and practice are discussed. Download the revised paper: http://www.hbs.edu/research/pdf/08-080.pdf PublicationsShould You Invest in the Long Tail? Author:Anita Elberse Periodical:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July-August 2008): 88-96... View Details
Keywords: Martha Lagace
- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
the UPS Foundation Associate Professor of Service Management in the Technology and Operations Management Unit. “When we are feeling bad, one way we cope is by comparing ourselves to people who are worse off than we are.” Perhaps nowhere... View Details
- Web
People - Behavioral Finance & Financial Stability
economics at Columbia Business School. Professor Di Maggio’s current research focuses on financial intermediation with a particular focus on how new technologies have disrupted financial markets and its effects on firms and individuals.... View Details
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
that whatever technology you choose to implement you execute it flawlessly. Similarly, it matters little whether you centralize or decentralize your business as long as you pay attention to simplifying the way your organization is... View Details
- April 2015
- Teaching Plan
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa Mazzanti
This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details
- June 2023
- Teaching Note
Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor... View Details
- September 2020 (Revised June 2021)
- Case
GreenFire Energy, 2020: Geothermal Innovation
By: John R. Wells and Benjamin Weinstock
In June 2020, GreenFire Energy Inc. (GreenFire) presented its report to the California Energy Commission indicating that its proof of concept project to demonstrate its new geothermal electricity generation technology, ECO2G™, had been a success. While conventional... View Details
Keywords: Geothermal Electricity; Renewable Energy; Energy Generation; Technological Innovation; Commercialization; Strategy; Decision Choices and Conditions
Wells, John R., and Benjamin Weinstock. "GreenFire Energy, 2020: Geothermal Innovation." Harvard Business School Case 721-392, September 2020. (Revised June 2021.)
- 26 Feb 2007
- Research & Ideas
The Power of the Noncompete Clause
associate professor of technology and operations management, their paper—available for download—is titled "Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment." What they found: While noncompetes... View Details
Keywords: by Martha Lagace
- 14 Jul 2009
- First Look
First Look: July 14
difference between both kinds of firms is that OS share their technological advances on the primary good, while P keep their innovations private. The main contribution of the paper is to determine conditions under which OS and P coexist... View Details
Keywords: Martha Lagace
- 06 Sep 2022
- Blog Post
Student Spotlight: Summer Internships in Business & Environment
decarbonization customer research and go-to-market strategy development. Grace's role prior to HBS was a Solar Engineering Associate at EDP Renewables. Rick Marquardt (MBA 2023, Section K), Summer Internship: View Details
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
focus events, and maintaining executive dedication to execute the initiative. The case provides a generalizable example for AHCs of how applying explicit management design can foster robust organizational change with relatively modest incremental financial resources.... View Details
Keywords: Martha Lagace
- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
larger than the companies themselves: the success of their respective business ecosystems. These loose networks—of suppliers, distributors, outsourcing firms, makers of related products or services, technology providers, and a host of... View Details
Keywords: by Marco Iansiti & Roy Levien
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-Level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Technology Industry; Technology Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
- 2012
- Article
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details
Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Review of Marketing Science 10, no. 1 (2012).
- February 2022 (Revised February 2024)
- Case
Sekisui House and the In-Home Early Detection Platform
By: John D. Macomber and Akiko Kanno
To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details
Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan
Macomber, John D., and Akiko Kanno. "Sekisui House and the In-Home Early Detection Platform." Harvard Business School Case 222-070, February 2022. (Revised February 2024.)