Online - Publications - Faculty & Research

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details

Keywords: by Michael Blanding; Food & Beverage

17 Apr 2012
First Look

First Look: April 17

Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital media was difficult to... View Details

Keywords: Carmen Nobel

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details

Keywords: by John Quelch; Advertising; Publishing

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Prevention—spent hundreds of millions of dollars on online advertising campaigns, aiming to encourage people to get vaccinated and to comply with other public health guidance. But was the public listening? More important, were people... View Details

Keywords: by Scott Van Voorhis; Health; Technology

09 Feb 2015
Research & Ideas

Professional Networking Makes People Feel Dirty

complete an online survey that included questions about the frequency of their networking activity, and how it made them feel. For example, "When I engage in professional networking, I usually feel " was followed by a choice of several... View Details

Keywords: by Carmen Nobel

23 Jun 2022
Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

on screen. Harvard Business School’s Amit Goldenberg worked with seven other researchers, including Airbnb executives, to evaluate online strategies for mitigating loneliness. Goldenberg’s findings offer insights for managers and... View Details

Keywords: by Michael Blanding

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

20 Dec 2023
News

New School

In the early days of the pandemic in 2020, Curriculum Associates, a Massachusetts-based company that creates research-based print and online instructional and assessment tools, made the decision to make its products free to teachers and... View Details

Web

Events - Creating Emerging Markets

At this online conference, speakers shared their experiences using CEM transcripts and video materials for teaching in different institutional contexts in Europe, India, Latin America and the United States. May 28 28 May 2019 Santiago,... View Details

Web

Financial Aid - Alumni

(pledge payments not reflected here). Please consider making a gift today using our online giving form . Thank you in advance. Questions? Email or call 617.495.6881 (toll free: 877.448.3864) HBS shows appreciation for every donor in its... View Details

01 Mar 2024
News

Leading Businesses in a Web3 World

Illustration by Daniel Hertzberg Web3 is poised to transform everything we do online by decentralizing and democratizing the internet. That transformation is already underway in the business world: built on blockchain technology that... View Details

01 Jun 2023
News

Buy Big, Sell Small

If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

07 Nov 2022
News

Victoria’s Secret Buys Alumni-Founded Adore Me

Today, the Journal notes, Adore Me “has more than 1.2 million customers who purchase its products online through monthly subscriptions and one-time buys.” Victoria’s Secret CEO Martin Waters noted that Adore Me is “significantly further... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

01 Dec 2023
News

Engaging Students More Deeply

producing such cases rose in the 2010s as the technology improved, but it boomed in 2020 when the pandemic forced HBS into online classrooms and teachers were in search of the best ways to engage students in that new environment. The... View Details

Keywords: April White

Fast Answer

Resources for Investment Management and Financial Analysis

on technology-related reports covering the following subject areas: apps and platforms, online marketing, digital media, Internet of Things (IoT), payments, fintech. Frost & Sullivan Reports covering technology and... View Details

Web

Patrick Mullane | About

Patrick Mullane Bio Patrick Mullane is the Executive Director of Harvard Business School Online and Executive Education. He brings over 20 years of management experience across several industries to the position. In his role, he is... View Details

28 Oct 2014
First Look

First Look: October 28

disproportionately affected the most visited travel sites, reducing use of organic listings sending no-charge traffic to those sites by lowering their prominence and perceived importance, while highlighting paid listings to the same sites. The authors consider the... View Details