Publications

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

productivity from using the software by as much as 100 percent, when compared with free-riding competitors. "Companies that contribute and give back learn how to better use the open source software in their own environment" The... View Details

Keywords: by Kristen Senz; Computer

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Technology Industry; Sunnyvale

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

things’.” Those working remotely expressed their enthusiasm for it. To the extent it fosters loyalty, it may enhance a culture. Betsy Dickson commented on her move to a remote region this way: “ my employer allowed me to transition to work at home The freedom,... View Details

Keywords: by James Heskett

February 2005 (Revised May 2005)
Case

Intelliseek

Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details

Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry

17 Jan 2011
Research & Ideas

Being the Boss

between those two bosses and how to negotiate what will be your priorities, given their priorities. Q: Due to technological advances and globalization, more and more managers find themselves leading, collaborating with, and reporting to... View Details

Keywords: by Carmen Nobel

06 Aug 2021
Book

Steve Jobs and the Rise of the Celebrity CEO

In the 1950s, most Americans probably couldn’t name the CEOs of the largest companies in the United States, including General Motors, United States Steel, and Standard Oil. But these days, some of the most successful businesses have shifted from being faceless... View Details

Keywords: by Dina Gerdeman

March 2025 (Revised April 2025)
Case

Perplexity: Redefining Search

By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak

By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details

Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States

October 2021 (Revised March 2022)
Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

21 Jun 2007
Working Paper Summaries

Merchant or Two-Sided Platform?

Keywords: by Andrei Hagiu; Technology

14 Oct 2009
First Look

First Look: October 14

variation in revenues per capita was both a product of the variation in natural endowments (i.e., the fact that states cannot produce any commodity they want) and a commodity boom that had asymmetric effects among states. These two... View Details

Keywords: Martha Lagace

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

and fitting the new product or technology into existing activities. Scenario 5: The Industry Convergence M&a The first four categories involve changing the relationships among a particular industry's... View Details

Keywords: by Joseph L. Bower

17 Sep 2021
Research & Ideas

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

needed a tremendous amount of R&D. They erred in launching too soon with a product that impacted people’s health. I’d like to know what did the plan actually look like—what was the plan to make the View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology; Technology; Technology

June 2014
Case

Financial Policy at Apple, 2013 (A)

By: Mihir A. Desai and Elizabeth A. Meyer

By the end of 2013, Apple had $137 billion dollars in cash and marketable securities. This case explores how companies can generate such large amounts of cash and how and if they should distribute it to shareholders, especially in the face of shareholder pressure. In... View Details

Keywords: Apple; Steve Jobs; Forecast; Forecasting; Forecasting And Prediction; Shareholder Activism; Share Repurchase; Dividends; Financial Ratios; Preferred Shares; Cash Distribution; Corporate Finance; Borrowing and Debt; Financial Management; Financial Strategy; Technology Industry; Technology Industry; United States; Republic of Ireland