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Show Results For
- All HBS Web
(2,436)
- People (4)
- News (526)
- Research (1,712)
- Events (16)
- Multimedia (20)
- Faculty Publications (1,315)
- 16 Dec 2008
- First Look
First Look: December 16, 2008
PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile View Details
Keywords: Sean Silverthorne
- 01 Jun 2005
- News
Profiles from the Class of 2005
exploratory campaign for the Republican presidential nomination in 2000. Forty-eight states, half a million miles, and a year later, Quayle dropped out, and Flannery moved on — with no regrets. “It was a fantastic experience,” he says. After a brief stint with an... View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
of Prime Minister Noburu Takeshita and his entire cabinet. A few years later, Recruit was mired in debt with interest payments of 65 billion yen when its annual income was only 62 billion yen. In the early ‘90s, the development of the View Details
Keywords: Dina Gerdeman
- 01 Jun 2017
- News
Six Receive 2017 HBS Alumni Achievement Award
$10 million a year. The internet rescued us.” Family bonding: “For one week every summer, we’ve been building a tree house. We must have 10,000 pounds of lumber up in the air. It’s really sturdy—but it’s an unpleasing aesthetic... View Details
- 01 Apr 2000
- News
A Place in the Sun
global reservation systems, including Internet traffic, and overseeing the operations of a newly established pan-European call center that he designed and implemented. These high-tech business operations are a far cry from Club Med's... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Sep 2015
- News
The Business of Love
first-date spot: In their online profiles, women got younger and men got taller. As the stigma of online dating faded, the idea arose that the Internet could make dating easier for everyone. Asking someone on a date via email was less of... View Details
Keywords: April White
- 14 Feb 2017
- First Look
First Look at New Research: February 14
countries. I find that price levels are identical about 72% of the time. Price changes are not synchronized but have similar frequencies and average sizes. These results have implications for national statistical offices, researchers using online data, and anyone... View Details
Keywords: Sean Silverthorne
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- March 2021 (Revised August 2024)
- Case
Hotwire.com: Navigating Through Turbulence
By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
On September 10, 2001, after speaking at an industry conference at New York’s World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that... View Details
Keywords: September 11; Corporate Entrepreneurship; Business Growth and Maturation; Disruption; Decisions; Job Cuts and Outsourcing; Growth Management; Digital Platforms; Problems and Challenges; Risk and Uncertainty; Expansion; Internet and the Web; Leading Change; Leadership Style; Air Transportation Industry; Tourism Industry; San Francisco
Rayport, Jeffrey F., Manny de Zarraga, and Eric Levine. "Hotwire.com: Navigating Through Turbulence." Harvard Business School Case 821-084, March 2021. (Revised August 2024.)
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 27 May 2014
- First Look
First Look: May 27
for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives-from friendship and dating to news and business. What makes social media so different from traditional media? Answering that... View Details
Keywords: Sean Silverthorne
- 14 Aug 2012
- First Look
First Look: August 14
(Dot) Com Karthik Ramanna and Rachna TahilyaniHarvard Business School Case 112-078 Anti-corruption web platform "ipaidabribe.com" leverages the transparency and anonymity of the Internet to encourage private citizens in India... View Details
Keywords: Sean Silverthorne
- Web
Online AI Course | HBS Online
Technology and Society, Oxford Internet Institute and the Department of Sociology, University of Oxford Dr. Bitange Ndemo, Professor of Entrepreneurship, University of Nairobi’s Business School Show Hide Details Concepts Transformation... View Details
- 01 Jun 2003
- News
Books
development, and other business activities where on–demand creativity is essential to success. — Deborah Blagg Wheel, Deal, and Steal by D. Quinn Mills (Financial Times Prentice Hall) As a follow–up to last year’s Buy, Lie, and Sell High: How Investors Lost Out on... View Details
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 01 Jun 2009
- News
Dispatches from the Global Classroom
society. As president of OpenTec, an e-learning enterprise, he sees the Internet as a democratizing force that could improve his country’s competitiveness in the world economy. “Mexico has a huge number of people who work in the informal... View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
data-id=_/5WV9qIO851dKEzcCnWEy][/div] We found that roughly 33 percent of US shoppers and 20 percent of those in the UK had not purchased from online retailers before the pandemic. In March, that figure decreased slightly to 32 percent and 18 percent, respectively, as... View Details
- 02 Jan 2001
- Research & Ideas
Can Japan Compete? [Part One]
than eliminate or relax it. The analogy to the keiretsu system has been widely touted in the Internet era. Companies such as CMGI billed themselves as new economy keiretsu. We are seeing a similar outcome as in Japan. The model turned out... View Details
Keywords: by Martha Lagace & Hilah Geer