Publications

SSRN

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

27 Jun 2005
Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

suspicious of it. Decisiveness is common to effective executives in all countries: In this regard European and Japanese chief executives are the most consensus-oriented, and Chinese and American top executives are more likely to View Details

Keywords: by D. Quinn Mills

21 Apr 2023
News

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

May 20, 2016
Comment

World Health Organization Lacks Leadership to Combat Pandemics

By: John A. Quelch

When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details

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February 2004 (Revised January 2005)
Case

Hewlett-Packard: Culture in Changing Times

By: Michael Beer, Rakesh Khurana and James Weber

HP had been a highly successful and respected company for decades. It was well known for its company culture and management practices--the HP way--which emphasized both profits and people. Changing markets, strong competitors, and the growth of its computer business,... View Details

Keywords: Acquisition; Decision Choices and Conditions; Human Resources; Leading Change; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Performance Effectiveness; Adoption; Competition

February 2010 (Revised June 2014)
Supplement

CityCenter (C): Turmoil and Choices

By: John D. Macomber

"CityCenter (C)" follows the (A) and (B) cases chronologically. The (C) case explores the decisions facing MGM MIRAGE following a lawsuit by partner Dubai World and suspension of Dubai World's cash contributions to the project in early 2009. Issues include the... View Details

Keywords: Lawsuits and Litigation; Private Equity; Games, Gaming, and Gambling; Decisions; Partners and Partnerships; Conflict and Resolution; Entertainment and Recreation Industry; Nevada

Web

Initiatives & Projects - Faculty & Research

issues take different forms, including sustained, HBS-wide initiatives built upon robust cross-disciplinary research agendas that lead to publications and conferences to broaden the impact of the findings, and multidisciplinary projects to carry out an evolving agenda... View Details

June 2021
Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller

In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details

Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel

October 2003 (Revised April 2006)
Background Note

Moral Reasoning: A Practical Guide for Leaders

By: Sandra J. Sucher

We encounter moral or ethical challenges in our professional lives, in our close relationships, and as members of the broader communities that we are part of. This methodology demonstrates how moral reasoning works and how it can be integrated into a problem-solving... View Details

Keywords: Decision Making; Moral Sensibility; Management Systems; Problems and Challenges; Civil Society or Community

2024
Article

Political Polarization and Finance

By: Elisabeth Kempf and Margarita Tsoutsoura

We review an empirical literature that studies how political polarization affects financial decisions. We first discuss the degree of partisan segregation in finance and corporate America, the mechanisms through which partisanship may influence financial decisions, and... View Details

Keywords: Government and Politics; Investment Portfolio; Decisions; Governance

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2009
Working Paper

In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis

By: Max H. Bazerman and Joshua D. Greene

Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis. Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have misrepresented... View Details

Keywords: Decision Making; Cost vs Benefits; Moral Sensibility; Cognition and Thinking

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Web

Courses - Entrepreneurship

including entrepreneurial management. The Entrepreneurial Manager Entrepreneurial managers transform opportunities into companies and institutions that make a difference in the world. In their successful “pursuit of opportunity without... View Details

24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

Love them or hate them, team-building rituals can fortify bonds among coworkers and create the shared sense that work is more meaningful, which may be especially critical now as managers look to reconnect colleagues re-adjusting to work life after two years of COVID-19... View Details

Keywords: by Kristen Senz

May 2016 (Revised August 2022)
Case

RegionFly: Cutting Costs in the Airline Industry

By: Susanna Gallani and Eva Labro

RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial performance had been strong for several decades. More recently, however, the results have taken a downward... View Details

Keywords: Recession; Downsizing; Profitability; Cost Management; Profit; Luxury; Competitive Strategy; Mergers and Acquisitions; Business Divisions; Logistics; Decision Making; Strategic Planning; Air Transportation Industry

08 Aug 2022
News

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

2009
Working Paper

Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes

By: Katherine L Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay and Max H. Bazerman

Policies that would create net benefits for society but would also involve costs frequently lack the necessary support to be enacted because losses loom larger than gains psychologically. To reduce this harmful consequence of loss aversion, we propose a new type of... View Details

Keywords: Decision Making; Cost vs Benefits; Policy; Government Legislation; Outcome or Result; Welfare

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June 2024
Supplement

Legacy Partners (A)

By: Richard S. Ruback and Royce Yudkoff

Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six months earlier in mid-2021.... View Details

July 2020
Supplement

CSL Capital Management: Patriot Proppants (B)

By: Victoria Ivashina and Yury Kapko

This two-part case series follows CSL Capital’s 2009 investment in the greenfield manufacturing company, Patriot Proppants. CSL, a recently established investment firm, employs a unique investment model, funding new ("greenfield") energy service businesses that serve... View Details

Keywords: Investment; Renewable Energy; Decision Making