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  • All HBS Web  (12,991)
    • People  (32)
    • News  (2,321)
    • Research  (8,682)
    • Events  (98)
    • Multimedia  (124)
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    Balancing Digital Safety and Innovation

    Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
    • 12 Dec 2012
    • Research & Ideas

    Power to the People: The Unexpected Influence of Small Coalitions

    environmentalists, consumer activists, women's organizations, health-care advocates, and farmers—wield great influence in areas of regulation including trade, product safety, and labor. Read an excerpt from the book. "It's important to... View Details
    Keywords: by Kim Girard
    • Video

    Dr. R.S. Sodhi

    Dr. R.S. Sodhi, former Managing Director of GCMMF (Amul), expresses his views on plant-based milk products and assesses the environmental sustainability of the dairy industry. View Details

      N. Louis Shipley

      Lou Shipley is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Lou is a three-time technology CEO, most recently at Black Duck Software.

      Lou teaches four sales courses at HBS. He specializes in tech entrepreneurship,... View Details

      • 2016
      • Chapter

      Luxury Branding Research: New Perspectives and Future Priorities

      By: Anat Keinan, Sandrine Crener and Silvia Bellezza
      Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
      Keywords: Luxury; Brands and Branding
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      Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.
      • 04 Mar 2013
      • Working Paper Summaries

      The Dirty Laundry of Employee Award Programs: Evidence from the Field

      Keywords: by Timothy Gubler, Ian Larkin & Lamar Pierce; Service
      • December 2010
      • Article

      Why You Aren't Buying Venezuelan Chocolate

      By: Rohit Deshpandé
      The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
      Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
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      Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
      • April 2025
      • Teaching Note

      Allbirds: Decarbonizing Fashion (A) and (B)

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Competitive Advantage; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (A) and (B)." Harvard Business School Teaching Note 625-006, April 2025.
      • June 2006 (Revised February 2007)
      • Case

      De Beers at the Millennium

      At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De... View Details
      Keywords: Organizational Change and Adaptation; Value Creation; Strategic Planning; Social Issues; Luxury; Consumer Products Industry; Consumer Products Industry; Africa
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      Ghemawat, Pankaj, and Sonia D. Marciano. "De Beers at the Millennium." Harvard Business School Case 706-518, June 2006. (Revised February 2007.)
      • August 1980 (Revised August 1985)
      • Case

      Teradyne, Inc.--1979: Semiconductor Test Division (A)

      By: Benson P. Shapiro
      In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details
      Keywords: Decisions; Resource Allocation; Product; Product Development; Competition; Semiconductor Industry
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      Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A)." Harvard Business School Case 581-023, August 1980. (Revised August 1985.)
      • March 1999 (Revised April 1999)
      • Case

      Environmental Risk Management at Chevron Corporation

      By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
      Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
      Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry
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      Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
      • May 2010
      • Case

      Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy

      By: Christopher A. Bartlett and Benjamin H. Barlow
      Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC industry (heating, ventilation, and air conditioning), with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously... View Details
      Keywords: Business Subsidiaries; Multinational Firms and Management; Organizational Structure; Corporate Strategy; Problems and Challenges; Conflict and Resolution; Sales; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Consumer Products Industry; Wisconsin; Italy; United Kingdom
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      Bartlett, Christopher A., and Benjamin H. Barlow. "Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy." Harvard Business School Brief Case 104-199, May 2010.
      • 29 Jun 2007
      • First Look

      First Look: June 29, 2007

      certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael... View Details
      Keywords: Martha Lagace
      • October 2015
      • Article

      The Value of Bosses

      By: Edward P. Lazear, Kathryn L. Shaw and Christopher Stanton
      How and by how much do supervisors enhance worker productivity? Using a company-based data set on the productivity of technology-based services workers, supervisor effects are estimated and found to be large. Replacing a boss who is in the lower 10% of boss quality... View Details
      Keywords: Supervisors; Management Skills; Employees; Performance Productivity
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      Lazear, Edward P., Kathryn L. Shaw, and Christopher Stanton. "The Value of Bosses." Journal of Labor Economics 33, no. 4 (October 2015): 823–861.
      • November 1994 (Revised November 1995)
      • Case

      SweetWater

      By: H. Kent Bowen and Thomas D. Everett
      Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use... View Details
      Keywords: Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Consumer Products Industry; Consumer Products Industry; Colorado
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      Bowen, H. Kent, and Thomas D. Everett. "SweetWater." Harvard Business School Case 695-026, November 1994. (Revised November 1995.)
      • July 2023
      • Article

      Deep Responsibility and Irresponsibility in the Beauty Industry

      By: Geoffrey Jones
      This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details
      Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry
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      Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Entreprises et histoire 111, no. 2 (July 2023): 113–125.
      • Article

      Competition and Cost Accounting

      By: V.G. Narayanan and Michael Smith
      The central theme of Competition and Cost Accounting is that strategic considerations may make it desirable for a firm to have divisions and product managers internalize something other than their true costs. In the case of transfer prices, a high transfer price... View Details
      Keywords: Cost Allocation; Transfer Pricing; Decentralization; Bertrand And Cournot Competition; Cost Accounting
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      Narayanan, V.G., and Michael Smith. "Competition and Cost Accounting." Foundations and Trends® in Accounting 7, no. 3 (2012): 131–195. (Published: 11 April 2013.)
      • 2008
      • Working Paper

      Contracting for Servicizing

      By: Michael W. Toffel
      Servicizing, a novel business practice that sells product functionality rather than products, has been touted as an environmentally beneficial business practice. This paper describes how servicizing transactions mitigate some problems associated with sales... View Details
      Keywords: Customer Focus and Relationships; Contracts; Market Transactions; Service Delivery; Service Operations; Sales
      Citation
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      Toffel, Michael W. "Contracting for Servicizing." Harvard Business School Working Paper, No. 08-063, February 2008. (February 2008.)
      • 07 Sep 2017
      • News

      Faber-Castell Doubles Down on the Pencil

      • August 1996 (Revised October 2003)
      • Case

      NutraSweet in China (A)

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B). View Details
      Keywords: Marketing Strategy; Product Launch; Product; Familiarity; Commercialization; China
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "NutraSweet in China (A)." Harvard Business School Case 397-029, August 1996. (Revised October 2003.)
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