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2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry

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April 2010 (Revised March 2011)
Case

The Auction for Travelport (A)

By: Andrei Hagiu and Misha Sanwal

A senior Blackstone director is deciding how aggressively to bid for Travelport, a travel distribution business containing several key services and platforms. Travelport's most important properties were Galileo, one of the top 3 global distribution systems (GDSs),... View Details

Keywords: Value Creation; Product Positioning; Cost vs Benefits; Private Equity; Leveraged Buyouts; Competitive Advantage; Auctions; Industry Structures; Travel Industry

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2008
Working Paper

The Artful Dodger: Answering the Wrong Question the Right Way

By: Todd Rogers and Michael I. Norton

What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively... View Details

Keywords: Communication Strategy; Interpersonal Communication; Judgments; Perception

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23 May 2018
Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

uncomfortable spot of trying to maintain the tricky balance of bolstering economic development without completely killing cultural diversity. Glaeser, Kim, and Luca believe their novel approach, which mashes up data from online platforms... View Details

Keywords: by Dina Gerdeman

October 19, 2021
Article

The Facebook Trap

By: Andy Wu

Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details

Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy

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January 2021
Article

Veil-of-Ignorance Reasoning Mitigates Self-Serving Bias in Resource Allocation During the COVID-19 Crisis

By: Karen Huang, Regan Bernhard, Netta Barak-Corren, Max Bazerman and Joshua D. Greene

The COVID-19 crisis has forced healthcare professionals to make tragic decisions concerning which patients to save. Furthermore, the COVID-19 crisis has foregrounded the influence of self-serving bias in debates on how to allocate scarce resources. A utilitarian... View Details

Keywords: Self-serving Bias; Procedural Justice; Bioethics; COVID-19; Fairness; Health Pandemics; Resource Allocation; Decision Making

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details

08 Jun 2010
First Look

First Look: June 8

PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract Retailers today are drowning in data but lacking in... View Details

Keywords: Martha Lagace

April 2023
Article

Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach

By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun

Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details

Keywords: Perception; Behavior; Surveys; Auto Industry

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July 2021
Article

Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

By: Zoë Cullen and Chiara Farronato

We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details

Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects

Controlling Versus Enabling

Many firms can choose between an employment mode, in which the firm controls service provision by employing professionals, sales representatives or other types of agents, and an agency (or platform) mode, in which these agents take control... View Details

Events | Social Enterprise

Filter Results: (2) Submit Events Upcoming Events Past Events 2 Results Mar 20 March 20, 2025 Executive Education: Driving Nonprofit Performance and Innovation–Virtual For nonprofit leaders, this live, online Executive Education program... View Details

Fast Answer

Citation guides

Where can I find the proper format for citing a source? Students can use the HBS Citation Guide for guidance in writing papers and projects and also take advantage of our online learning module, Learn with Baker Library: Citing... View Details

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

boom. Retail investors—who buy shares directly through websites like Robinhood rather than investment firms or employer-sponsored plans—snapped up stocks that appeared to have poorer prospects under traditional metrics. Remember the View Details

Keywords: by Rachel Layne; Financial Services

Angela Q. Crispi | About

transformation. During her tenure, the School has expanded to include 18 global locations; opened 8 new buildings; and launched HBS Online, a groundbreaking online education platform. Angela also served as Chief Planning Officer,... View Details

Why Your Gift Matters - Alumni

Give View my giving history Hide my giving history We would welcome your support this year, . According to our records, you have not made a new gift or pledge in recent years (pledge payments not reflected here). Please consider making a gift today using our View Details

CEO Leadership - Institute For Strategy And Competitiveness

how quickly you understand, accept, and confront the seven surprises will have a lot to do with your success or failure as a CEO. Read longer article excerpts and discussion at HBS Working Knowledge: (1) and (2) . Listen to Jay Lorsch discuss the article on NPR’s... View Details

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details

Keywords: by John Quelch; Advertising; Publishing

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Prevention—spent hundreds of millions of dollars on online advertising campaigns, aiming to encourage people to get vaccinated and to comply with other public health guidance. But was the public listening? More important, were people... View Details

Keywords: by Scott Van Voorhis; Health; Technology

HBS - Financials | Supplemental Financial Information

Publishing 27% Endowment Distribution & Current 18% Executive Education Tuition 14% MBA Tuition & Fees 8% HBS Online 2% Housing, Rents, & Other MBA Tuition and Fees Student tuition and fee revenue from the MBA program increased 21 percent... View Details