Branding - Publications - Faculty & Research

Dionisio Garza Medina

March 2010 (Revised March 2012)
Teaching Note

PNC Financial: Grow Up Great (TN) (A) and (B)

By: Christopher Marquis, V. Kasturi Rangan and Bobbi Thomason

Teaching Note for [409108]. View Details

Keywords: Investment; Problems and Challenges; Opportunities; Leadership; Early Childhood Education; Brands and Branding; Organizational Structure; Success; Financial Services Industry

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August 2008 (Revised May 2009)
Background Note

Note on Generic Drugs in the European Union

By: Robert C. Pozen and Elizabeth M. Leonard

Rules governing the introduction of generic drugs in U.S. and EU have some similarities but significant differences because of the Hatch-Waxman Act in the U.S. View Details

Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Health Care and Treatment; Trademarks; Brands and Branding; Pharmaceutical Industry; European Union; United States

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Online Entrepreneurial Marketing Course | HBS Online

the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details

01 Jun 2005
News

Wizard to the Rescue

Just how much is the famous HBS brand worth? Quite a lot, it seems, from the humorous turn of events in this year’s HBS Show, The Wizard of Hawes. When Dean Clark takes HBS public, savvy students become overnight billionaires. But the... View Details

Keywords: The Wizard of Hawes; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

Career Coach

Andrea Kimmel

banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011 which she has grown to 2 locations and soon to be a franchise. Work Experience: Deutsche... View Details

Keywords: Education; Entrepreneurship; Investment Banking; Financial Services (All); Retail

Profile

Samantha Ernst

with options that were sensitive to our needs,” she says. This summer, Samantha will expand her experiences in retail with an internship at Lilly Pulitzer, a “resort chic” brand headquartered in King of Prussia, PA. “I’ve heard good... View Details

05 May 2017
News

Barnes & Noble Names Demos Parneros CEO

ambitious push into physical retail, with six new stores around the country and six more scheduled to open this year. James McQuivey, an analyst at Forrester, said Barnes & Noble needed to innovate to survive, and quickly. “You’re never going to be that mass View Details

08 Jul 2016
News

So Why Don't You Have Your Dream Job Yet?

and certainly not in your first job or two or three coming out of college.” His advice to new grads? Don't hunt perfection. Now, you know that the first thing you do you will actually have massive downstream effects, because who you get exposed to, what View Details

Dr. R.S. Sodhi

Keywords: Dairy

Career Coach

Dan Mindus

Dan (Yale '01, HBS '08) is Founder and Managing Partner at NextGen Venture Partners, an early-stage venture capital firm with $200M+ in assets under management. NextGen has a unique, network-driven model with more than 1600 entrepreneurs and executives engaged... View Details

Keywords: Entrepreneurship; Venture Capital; Financial Services (All)

Lillian M. Vernon (Katz)

Katz took some of her family savings to place a small ad in Seventeen magazine for small handbags and belts in 1951. Within a few weeks, she had received $16,000 worth of orders, and sales have skyrocketed ever since. She began expanding her product line to include... View Details

Keywords: Retail

12 PM – 1 PM EDT, 30 Sep 2014
Webinars: Trending@HBS

Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate

Building a Global Brand: Why you arent buying Venezuelan chocolate The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details

01 Apr 2000
News

Getting the Message

years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details

Keywords: Susan Young

Mahbubur Rahman

Keywords: Finance

Web

Online Digital Marketing Strategy Course | HBS Online

Digital Era Explore digital technologies and innovations introduced by direct-to-consumer (DTC) companies, their associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands. Highlights Nicholas Ling, Pattern... View Details

06 Aug 2024
Cold Call Podcast

How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

Keywords: Re: Suraj Srinivasan; Education; Technology

April 2011
Teaching Note

Todovino: Can Your Rival be Your Friend? (TN)

By: Francisco de Asis Martinez-Jerez

Teaching Note for 111071. View Details

Keywords: Joint Ventures; Cost vs Benefits; Partners and Partnerships; Brands and Branding; Risk and Uncertainty; Online Technology; Food and Beverage Industry

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December 1998
Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman

Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details

Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion

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