Publications

2023
Working Paper

Targeting, Personalization, and Engagement in an Agricultural Advisory Service

By: Susan Athey, Shawn Cole, Shanjukta Nath and Jessica Zhu

ICT is increasingly used to deliver customized information in developing countries. We examine whether individually targeting the timing of automated voice calls meaningfully increases engagement in an agricultural advisory service. We define, estimate, and... View Details

Keywords: Developing Countries and Economies; Knowledge Dissemination; Customization and Personalization; Performance Effectiveness

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August 2023 (Revised October 2023)
Teaching Note

OOFOS Recovery Footwear

By: Sunil Gupta and Celine Chammas

Teaching Note for HBS Case No. 523-003. View Details

August 2023
Supplement

Zurich Insurance (A)

By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Feser, Karolin Frankenberger and Ana Procopio Schoen

August 2023
Supplement

Zurich Insurance (B)

By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Freser, Karolin Frankenberger and Ana Procopio Schoen

August 2023
Case

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek

Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry View Details

August 2023 (Revised January 2024)
Case

Jake Becraft and Strand Therapeutics: The Making of an Entrepreneur

By: Satish Tadikonda, William Marks and Ananya Zutshi

Jake Becraft, a PhD student at MIT disillusioned in pursuit of his dreams of becoming an academic, serendipitously finds himself discussing the potential commercial applications of his work with Tasuku Kitada, his former postdoctoral research mentor. The two decide to... View Details

Keywords: Entrepreneurship; Business Startups; Business or Company Management

August 2023
Teaching Note

Kunshan, Incorporated: The Making of China’s Richest Town

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 313-103. The case is designed to give the students an understanding of the local Chinese entrepreneurial state and how foreign and Chinese firms have worked with it to create China’s richest small city. The major themes are—local state... View Details

Keywords: Higher Education; Entrepreneurship; Economic Growth; Economic Systems; Business and Government Relations; Development Economics; China

August 2023 (Revised January 2024)
Case

Three Vignettes of Early Careers in the Life Sciences

By: Satish Tadikonda, Jacqueline Grant and William Marks

The case showcases three vignettes of career choice scenarios facing new graduates. How one navigates and handles these situations can have a significant impact on careers overall, with each vignette representing a situation likely to be experienced by most students in... View Details

Keywords: Personal Development and Career; Decision Choices and Conditions; Job Offer

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

August 2023
Background Note

A Note on the Differences Between Therapeutics, Medical Devices, and Diagnostics

By: Satish Tadikonda, Ananya Zutshi, Hunter Goble and William Marks

August 2023
Supplement

Airbus vs. Boeing

By: Ramon Casadesus-Masanell and Jordan Mitchell

August 2023
Supplement

Airbus vs. Boeing (G)-(O)

By: Ramon Casadesus-Masanell, Karen Elterman and Jordan Mitchell

August 2023
Supplement

Airbus vs. Boeing (N): Air Travel amidst COVID-19 (July 2020)

By: Ramon Casadesus-Masanell and Jordan Mitchell

August 2023
Supplement

Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)

By: Ramon Casadesus-Masanell and Jordan Mitchell

August 11, 2023
Article

How CEOs Can Navigate the Emotional Labor of Leadership

By: Nitin Nohria

Although the CEO role comes with power, pay, and privilege, it also involves emotional labor, as leaders feel the toll of making divisive and unpopular decisions. This aspect of the job has become more challenging the last few years. This article offers leaders four... View Details

Keywords: Leadership Style; Work-Life Balance; Emotions

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August 2023
Teaching Note

Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 320-089. By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G)... View Details

Keywords: Geopolitical Units; Business and Government Relations; International Relations; Communication Strategy; Telecommunications Industry; China