Publications

Find at Harvard

07 Jun 2004
Research & Ideas

What Drives Supply Chain Behavior?

interested in a more direct analysis of managers' decision making for these activities to gain a specifically context-based understanding of how these decisions are made as... View Details

Keywords: by Sarah Jane Johnston

July 2003 (Revised January 2004)
Case

Carol Brewer's Investments

By: Richard S. Ruback and Julia Stevens

Following her husband's death in 1994, Carol Brewer took over the management of her family's investments. This case describes the decisions Brewer made during this process, including her choice to seek active account management, her selection of an investment firm, and... View Details

Keywords: Investment Funds; Investment Portfolio; Retirement; Decision Choices and Conditions; Financial Management; Personal Finance; Investment Banking; Investment Return

2021
Book

Sales Management That Works: How to Sell in a World That Never Stops Changing

By: Frank V. Cespedes

Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive... View Details

Keywords: Sales; Strategy; Salesforce Management; Change; Adaptation

October 1999 (Revised February 2000)
Case

Steinway & Sons: Buying a Legend (A)

By: John T. Gourville and Joseph B. Lassiter III

It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details

Keywords: Business Startups; Decisions; Entrepreneurship; Globalization; Crisis Management; Brands and Branding; Marketing Strategy; Quality; Competitive Strategy; Manufacturing Industry; Japan; New York (state, US)

Article

Four Ways to Build a Productive Sales Culture

By: Frank V. Cespedes and Steven Maughan

This article distinguishes sales efficiency (SE) initiatives (e.g., CRM, training, and KPI dashboards) from sales optimization (SO) decisions (e.g., aligning sales tasks with business strategy, customer selection, and deployment of sales resources across... View Details

Keywords: Strategy; Sales

11 Mar 2008
First Look

First Look: March 11, 2008

firm's balanced scorecard to provide useful information for detecting problems in its strategy. Download the paper: http://www.hbs.edu/research/pdf/08-081.pdf No Harm, No Foul: The Outcome Bias in Ethical Judgments Authors:Francesca Gino,... View Details

Keywords: Martha Lagace

17 Jul 2012
News

How Will You Measure Your Life?

18 Mar 2008
Working Paper Summaries

Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

Keywords: by Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman & Lisa Sutherland; Retail

July 2000 (Revised October 2000)
Case

Cisco Systems: Are You Ready? (A)

By: James L. Heskett and John P. Morgridge

An Internet service provider, INS, in which Cisco Systems has a minority ownership stake, receives an offer of $3.1 billion from Cisco's rival Lucent. Cisco's management has to decide whether to act on a request from INS management that Cisco make a counteroffer. The... View Details

Keywords: Corporate Strategy; Management Analysis, Tools, and Techniques; Ownership Stake; Strategic Planning; Innovation and Management; Technology; Information Technology Industry; Web Services Industry

October 2007 (Revised May 2009)
Case

Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals

By: V.G. Narayanan, Michael G. Wilson and Rachel Gordon

After the merger of two local hospitals, hospital leaders much decide how to reorganize services to take advantage of newly created efficiencies. Focuses on the Orthopedics department at one of the hospitals. View Details

Keywords: Cost Accounting; Mergers and Acquisitions; Cost vs Benefits; Service Operations; Organizational Structure; Performance Efficiency; Competitive Advantage; Health Industry

Tiona Zuzul is an Associate Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions, a PhD seminar in Strategy Research Development, and contributes to various executive education programs. Professor Zuzul studies how leaders’... View Details

August 2005 (Revised February 2007)
Case

Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery

By: William W. George, Rick Buhrman and Andrew N. McLean

As the Montgomery Bus Boycott starts, the young Martin Luther King Jr. faces challenges to his leadership goals, strategic vision, and personal and family safety. Makes extensive use of King's own words and writings and builds a portrait of a young, talented, and... View Details

Keywords: Decision Making; Education; Values and Beliefs; Biography; Leadership; Personal Development and Career; Family and Family Relationships; Alabama

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

you likely did not have when you were colleagues at a business where someone else was accountable for the overall successes and failures and, likely, making more strategic View Details

Keywords: by Julia Austin

18 Oct 2022
Cold Call Podcast

Chewy.com’s Make-or-Break Logistics Dilemma

Keywords: Re: Jeffrey F. Rayport; Retail

August 2013
Teaching Note

Nutricia Middle East: Measuring Sales Force Effectiveness

By: F. Asis Martinez-Jerez

Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details

Keywords: Globalized Firms and Management; Customer Relationship Management; Commercialization; Management Practices and Processes; Salesforce Management; Nutrition; Performance Evaluation; Information Management; Health Industry; Africa; Middle East

February 2010 (Revised May 2010)
Case

Jet Propulsion Laboratory

By: Robert S. Kaplan and Anette Mikes

The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details

Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States

08 Apr 2011
Working Paper Summaries

Delay as Agenda Setting

Keywords: by James J. Anton & Dennis A. Yao

January 2013 (Revised March 2016)
Case

The Private Company Council

By: Karthik Ramanna and Luis M. Viceira

Financial Accounting Foundation chairman Jack Brennan is under pressure from private-company interests to set up a new body—the Private Company Council—to determine separate GAAP for private companies. PCC advocates—including the US Chamber of Commerce—argue that... View Details

Keywords: FASB; Lobbying; Political Economy; Accounting; Government and Politics; Leadership; Financial Markets; Accounting Industry; Financial Services Industry; Public Administration Industry