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  • All HBS Web  (3,644)
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  • All HBS Web  (3,644)
    • People  (11)
    • News  (1,321)
    • Research  (1,933)
    • Events  (16)
    • Multimedia  (34)
  • Faculty Publications  (1,116)
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  • 01 Mar 2011
  • News

Fast Casual

electrical engineering, who designs the procedures and logistics that ensure smooth, efficient operations. Of PRG and its husband-wife leadership team, Peggy said, “We had to standardize everything from... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • February 2025 (Revised February 2025)
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025. (Revised February 2025.)
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

who did the invasion on behalf of Cambridge Analytica. And I just think that's wrong. I think if you’re a leader, you have to take responsibility for everything that happens. Kenny: What kind View Details
  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
  • 01 Mar 2017
  • News

Students Forecast Climate Change’s Impact

Digital Initiative to facilitate online and offline conversations around classroom topics. Responses ranged from oil companies to ice-cream makers and almost everything in between. We’ve excerpted a few of... View Details
Keywords: Dan Morrell
  • 06 Nov 2006
  • Research & Ideas

How South Africa Challenges Our Thinking on FDI

apartheid and its first democratic elections in 1994, was doing everything right. They had liberalized the economy. They had enacted economic reforms that made it easy for foreign capital to flow in and out. They performed well on various... View Details
Keywords: by Martha Lagace
  • January 2022
  • Case

Dating Ring

By: Thomas R. Eisenmann and Lindsay N. Hyde
In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth... View Details
Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Entertainment and Recreation Industry; United States
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Eisenmann, Thomas R., and Lindsay N. Hyde. "Dating Ring." Harvard Business School Case 822-013, January 2022.
  • 03 Nov 2011
  • What Do You Think?

The Ultimate Question in Management

Read More: Stephen M. R. Covey with Rebecca R. Merrill, The Speed of Trust: The One Thing That Changes Everything (New York: Free Press, 2006). Fred Reichheld and Rob Markey, The Ultimate Question 2.0... View Details
Keywords: by James Heskett
  • February 2001 (Revised August 2001)
  • Case

Dialpad Communications (A)

By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California
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MacCormack, Alan D., and Kerry Herman. "Dialpad Communications (A)." Harvard Business School Case 601-090, February 2001. (Revised August 2001.)
  • 01 Nov 2012
  • Research & Ideas

Book Excerpt: Judgment Calls

particular challenge the company faced was about selling its line of prestigious, professional beauty tools to chain drugstores—risking dilution of the brand, losing existing core customers, and taking on... View Details
Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products
  • 01 Jun 1997
  • News

HBS Cyberposium Brings Online Future into Focus

"The Internet is an explosion like nothing we've ever seen before," declared Bob Davis, CEO of Lycos, the Internet search engine company, to an overflow crowd at the fourth... View Details
Keywords: Meg Gardner
  • 25 Apr 2014
  • News

MBAs go down the road less traveled to work with entrepreneurs

entrepreneurs with humility and curiosity, and lending our skills, experience, and energy to the task of improving our communities and our economy," says Singer. The team provided advice on everything from... View Details
  • 22 Apr 2013
  • Research & Ideas

Earth Day: Recent Research on Sustainability

environment. HBS Cases: Who Controls Water?In a recent field study seminar, Professor Forest L. Reinhardt discussed the case "Woolf Farming & Processing," which illustrates how access to water—a basic building block of... View Details
  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details
Keywords: by George Riedel
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

course, referred to a type of analytic data that might suggest nontraditional indicators designed to provide a competitive edge in everything from investments to selection of... View Details
Keywords: by James Heskett
  • 12 Oct 1999
  • Research & Ideas

Building Competitive Advantage Through Operations

potential is offered my outstanding operations. Federal Express and L. L. Bean are superb examples of this. Finally, the operations landscape, like everything else, is being revolutionized by information... View Details
Keywords: by Staff
  • 01 Jun 2011
  • News

Mr. Start-Up

online travel guide business, he joined the Internet search giant as director of product management. He was the driving force behind the February 2011 launch of Social Search,... View Details
Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information
  • September 1999 (Revised April 2000)
  • Case

Novell: World's Largest Network Software Company

By: Richard L. Nolan
After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details
Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry
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Related
Nolan, Richard L. "Novell: World's Largest Network Software Company." Harvard Business School Case 300-038, September 1999. (Revised April 2000.)
  • 10 Apr 2012
  • First Look

First Look: April 10

Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to... View Details
Keywords: Carmen Nobel
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