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  • All HBS Web  (10,004)
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  • February 2018 (Revised October 2019)
  • Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
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Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
  • March 2010 (Revised June 2011)
  • Case

Mirae Asset: Korea's Mutual Fund Pioneer

By: Mukti Khaire, Michael Shih-ta Chen and G.A. Donovan
Park Hyeon-Joo, the founder and chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil.... View Details
Keywords: Developing Countries and Economies; Entrepreneurship; Investment; Global Strategy; Emerging Markets; Financial Services Industry; South Korea
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Khaire, Mukti, Michael Shih-ta Chen, and G.A. Donovan. "Mirae Asset: Korea's Mutual Fund Pioneer." Harvard Business School Case 810-123, March 2010. (Revised June 2011.)
  • 03 Aug 2012
  • News

Off and Running: Faculty on the Olympics

  • September 2021 (Revised December 2023)
  • Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)
  • December 2010 (Revised June 2011)
  • Case

Back to the Future: Redeveloping Unilever House

By: A. Eugene Kohn, Arthur I Segel and Andrew Pierson Terris
Steve Williams, General Counsel of Unilever PIc, has two key decisions to make prior to commencing construction on the redevelopment of Unilever House - the company's London corporate headquarters. The purpose of the redevelopment is to reinvigorate the corporate... View Details
Keywords: Organizational Culture; Leasing; Sales; Restructuring; Leading Change; Financing and Loans; Decisions; Business Headquarters; Design; Projects; London
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Kohn, A. Eugene, Arthur I Segel, and Andrew Pierson Terris. "Back to the Future: Redeveloping Unilever House." Harvard Business School Case 211-038, December 2010. (Revised June 2011.)

    Suresh Krishna

    Keywords: Metal products
    • 27 Jun 2011
    • News

    The House that Howard Built

    • November 2016 (Revised September 2018)
    • Case

    Elon Musk's Big Bets

    By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
    Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details
    Keywords: Electric Vehicles; Batteries; Solar Power; Strategy; Execution; Technology; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Investment; Manufacturing Industry; Green Technology Industry; Auto Industry; Aerospace Industry; Battery Industry
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    Yoffie, David B., Eric Baldwin, and Brandon Kaufmann. "Elon Musk's Big Bets." Harvard Business School Case 717-431, November 2016. (Revised September 2018.)
    • 12 Jun 2023
    • Blog Post

    What Does PRIDE at HBS Mean to You?

    build connections with members of the community that I was able to be myself with. Putting on a “straight face” all week while we discussed cases and worked on problem sets could be exhausting; it was with... View Details
    • April 1999
    • Case

    Trexel

    Describes an interesting plastics technology and an entrepreneur's attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven... View Details
    Keywords: Business or Company Management; Business Startups; Risk Management; Risk and Uncertainty; Information Technology; Corporate Entrepreneurship
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    Roberts, Michael J., and Matthew C. Lieb. "Trexel." Harvard Business School Case 899-101, April 1999.
    • 2019
    • Book

    Race, Work, and Leadership: New Perspectives on the Black Experience

    By: Laura Morgan Roberts, Anthony J. Mayo and David A. Thomas
    Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people’s experience of work and leadership. What does it mean to be black in corporate America today? How are racial dynamics in organizations changing?... View Details
    Keywords: Race And Ethnicity; Diversity Management; Inclusion; Leader Selection; Race; Ethnicity; Diversity; Leadership; Leadership Development; Employment
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    Roberts, Laura Morgan, Anthony J. Mayo, and David A. Thomas, eds. Race, Work, and Leadership: New Perspectives on the Black Experience. Boston, MA: Harvard Business Review Press, 2019.
    • May 2008
    • Case

    Thomas Green: Power, Office Politics and a Career in Crisis

    By: W. Earl Sasser Jr. and Heather Beckham
    The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based... View Details
    Keywords: Superior & Subordinate; Performance Management; Personal Strategy & Style; Management Style; Conflict Management; Communication; Rank and Position; Personal Characteristics; Power and Influence
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    Sasser, W. Earl, Jr., and Heather Beckham. "Thomas Green: Power, Office Politics and a Career in Crisis." Harvard Business School Brief Case 082-095, May 2008.
    • 27 Sep 2021
    • Blog Post

    Working to Change the Food System

    involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both incredible programs that not... View Details
    • 2023
    • Book

    Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems

    By: Frances X. Frei and Anne Morriss
    Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. That a certain amount of... View Details
    Keywords: Leading Change; Performance Improvement; Problems and Challenges; Organizational Change and Adaptation; Organizational Culture
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    Frei, Frances X., and Anne Morriss. Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems. Harvard Business Review Press, 2023.
    • August 2019
    • Article

    Cadet-Branch Matching in a Kelso-Crawford Economy

    By: Ravi Jagadeesan
    Sönmez (2013) and Sönmez and Switzer (2013) used matching theory with unilaterally substitutable priorities to propose mechanisms to match cadets to military branches. This paper shows that, alternatively, the Sönmez and Sönmez–Switzer mechanisms can be constructed as... View Details
    Keywords: Matching With Contracts; Cadet-branch Matching; Stability; Substitutability
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    Jagadeesan, Ravi. "Cadet-Branch Matching in a Kelso-Crawford Economy." American Economic Journal: Microeconomics 11, no. 3 (August 2019): 191–224.
    • March 2001 (Revised February 2004)
    • Case

    Power to the States: "Fiscal Wars" for FDI in Brazil

    By: Laura Alfaro, Yasheng Huang and Marios S. Kalochoritis
    On January 6, 1999, Itamar Franco, the governor of the state of Minas Gerais, the second-largest state in Brazil, declared a 90-day moratorium on its debt payment to the federal government. The announcement triggered a run on the Brazilian currency, the Real, and... View Details
    Keywords: International Relations; Investment; Financial Crisis; Borrowing and Debt; Brazil
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    Alfaro, Laura, Yasheng Huang, and Marios S. Kalochoritis. Power to the States: "Fiscal Wars" for FDI in Brazil. Harvard Business School Case 701-079, March 2001. (Revised February 2004.)

      Willy C. Shih

      Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

      Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
      • Research Summary

      Overview

      By: Lynda M. Applegate
      My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the... View Details
      Keywords: Innovation Ecosystems; Leadership And Change Management; Organizational Adaptation; Innovation and Invention; Energy; Entrepreneurship; Leadership; Organizations; Technology; Strategy; Technology Industry; Web Services Industry; Information Technology Industry; Information Industry; Africa; North and Central America; Middle East
      • September 2017
      • Article

      It Doesn't Hurt to Ask: Question-asking Increases Liking

      By: K. Huang, M. Yeomans, A.W. Brooks, J. Minson and F. Gino
      Conversation is a fundamental human experience, one that is necessary to pursue intrapersonal and interpersonal goals across myriad contexts, relationships, and modes of communication. In the current research, we isolate the role of an understudied conversational... View Details
      Keywords: Question-asking; Liking; Responsiveness; Conversation; Natural Language Processing; Interpersonal Communication; Behavior
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      Huang, K., M. Yeomans, A.W. Brooks, J. Minson, and F. Gino. "It Doesn't Hurt to Ask: Question-asking Increases Liking." Journal of Personality and Social Psychology 113, no. 3 (September 2017): 430–452.
      • Article

      Distributionally Robust Optimization and Its Tractable Approximations

      By: Joel Goh and Melvyn Sim
      In this paper we focus on a linear optimization problem with uncertainties, having expectations in the objective and in the set of constraints. We present a modular framework to obtain an approximate solution to the problem that is distributionally robust and more... View Details
      Keywords: Information Technology; Mathematical Methods; Operations
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      Goh, Joel, and Melvyn Sim. "Distributionally Robust Optimization and Its Tractable Approximations." Operations Research 58, no. 4 (pt.1) (July–August 2010): 902–917.
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