Publications

19 Jun 2023
Blog Post

The Road to Impact

When he turned 50, David Offensend (MBA 1977) decided to make a change. He’d had a successful career in finance, but ever since his undergraduate days of studying public and international affairs at Princeton, Offensend planned that, one... View Details

Web

Accounting & Management - Faculty & Research

foundational principles—hyper-locality, community co-creation, condition-specificity, and internal consistency—and two operational pillars: data-driven decision-making and prioritization. Using BMC’s experience as an illustrative case,... View Details

March 1980 (Revised February 1987)
Case

Sweco, Inc. (A)

By: Michael E. Porter and George S. Yip

Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details

Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition

January 1998 (Revised February 1998)
Case

Timberjack Parts: Packaged Software Selection Project

By: F. Warren McFarlan, Mark Keil and Darryl S. Romanow

This case provides a realistic, current, and detailed view of software procurement in an international business environment where the competition in enterprise-wide software solutions is growing. Focuses on the selection of packaged software to serve multiple sites... View Details

Keywords: Applications and Software; Information Technology; Analytics and Data Science; Multinational Firms and Management; Operations; Management Practices and Processes; Computer Industry; Information Technology Industry

April 1989 (Revised September 1989)
Case

CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations

By: Hugo Uyterhoeven

The chairman of the second-largest Swiss multinational company is preparing for a board discussion on the impact of a constantly strengthening Swiss franc. The case raises strategic issues in terms of international competitiveness, financial reporting issues of how to... View Details

Keywords: Inflation and Deflation; Currency; Financial Management; Multinational Firms and Management; Problems and Challenges; Risk and Uncertainty; Competitive Strategy; Switzerland

May 1988 (Revised November 1990)
Case

Airbus vs. Boeing (B): The Storm Intensifies

By: Malcolm S. Salter

Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details

Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States

30 Aug 2006
News

07 Sep 2010
News

Customers always know best

19 Dec 2012
News

The Unequal State of America: Does income inequality matter? And how?

09 May 2021
News

#245 Hubert Joly- Skyrocketing Best Buy’s Success and Unleashing Human Magic

16 Jul 2018
News

Municipalities could benefit from issuing more green bonds

Web

Program Details - Doctoral

institution in the United States. International students who are enrolled at a U.S. based institution are eligible to apply; international students will need to work with their home institution for CPT work... View Details

2019
Article

The Frequency of Corporate Misconduct: Public Enforcement versus Private Reality

By: Eugene F. Soltes

Perceptions about the frequency of misconduct—among the public, academics and even regulators—have largely been formed by examining enforcement statistics, which rely on the detection and sanctioning of the misconduct. This study aims to illuminate the real occurrence... View Details

Keywords: Fraud; Bribery; Misconduct; Organizations; Crime and Corruption

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November 2019
Teaching Note

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on... View Details

Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers