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Publications

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  • All HBS Web  (2,436)
    • People  (4)
    • News  (526)
    • Research  (1,712)
    • Events  (16)
    • Multimedia  (20)
  • Faculty Publications  (1,315)

Show Results For

  • All HBS Web  (2,436)
    • People  (4)
    • News  (526)
    • Research  (1,712)
    • Events  (16)
    • Multimedia  (20)
  • Faculty Publications  (1,315)
← Page 112 of 2,436 Results →
  • 09 Feb 2016
  • First Look

February 9, 2016

strategy and its product line strategy? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316085-PDF-ENG Harvard Business School Case 616-007 Streaming Over Broadband: Why Doesn't My Netflix Work? In late 2013 and early 2014, Netflix service over the major... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

Abstract—Researchers have long hypothesized that research outputs from government, university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of networking... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

technologies. Technology has the ability to change retailing substantially: The Internet is the most recent example. Hence, retailers—even though they are not usually technology specialists—should pay attention to technology and... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

free, bundled version of Hyper-V, an advanced virtualization platform product. Looming over the impending competition between these two companies was the story of the "browser wars," in which Microsoft overwhelmed browser maker Netscape Communications by... View Details
Keywords: Martha Lagace
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

prices. Incomes were soaring, and by some measures about 1,000 new cars were being added to Jakarta streets every day. Not long after his graduation in 2011, Makarim joined Germany-based e-commerce investment firm Rocket Internet as its... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • January 2025
  • Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Talent and Talent Management; Training; Organizational Culture; Banking Industry; Latin America; Central America; South America; Colombia
Citation
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Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)." Harvard Business School Case 725-428, January 2025.
  • 27 May 2014
  • First Look

First Look: May 27

for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives-from friendship and dating to news and business. What makes social media so different from traditional media? Answering that... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2012
  • First Look

First Look: August 14

(Dot) Com Karthik Ramanna and Rachna TahilyaniHarvard Business School Case 112-078 Anti-corruption web platform "ipaidabribe.com" leverages the transparency and anonymity of the Internet to encourage private citizens in India... View Details
Keywords: Sean Silverthorne
  • Web

Online AI Course | HBS Online

Technology and Society, Oxford Internet Institute and the Department of Sociology, University of Oxford Dr. Bitange Ndemo, Professor of Entrepreneurship, University of Nairobi’s Business School Show Hide Details Concepts Transformation... View Details
  • 01 Jun 2003
  • News

Books

development, and other business activities where on–demand creativity is essential to success. — Deborah Blagg Wheel, Deal, and Steal by D. Quinn Mills (Financial Times Prentice Hall) As a follow–up to last year’s Buy, Lie, and Sell High: How Investors Lost Out on... View Details
Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Information
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

office employees from their work, surfing the web is arguably the most irresistible time-waster of all. In order to deal with that problem, many companies either prohibit Internet use during working hours, or closely monitor employees'... View Details
Keywords: by Staff
  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

negotiate in the right order. Sorting Out The Possibilities When Steve Perlman was preparing to launch WebTV in 1996, he faced a critical sequencing dilemma. He had obtained seed funding, developed the technology to bring the Internet to... View Details
Keywords: by James K. Sebenius
  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

development? A: There are over 3 billion Internet users today (up from 300 million just 15 years ago). Less than ten percent of them are from the United States. That is to say yes, internationalization is very, very important. Q: The... View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • 06 Oct 2009
  • First Look

First Look: October 6

http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=710410-PDF-ENG&conversationId=264137&E=1234203 Daqi Harvard Business School Case 309-113 In 2008, Daqi was one of the largest Internet portals for user-generated content and... View Details
Keywords: Martha Lagace
  • 12 Sep 2007
  • Op-Ed

Building Sandcastles: The Subprime Adventure

negative amortization) turned millions of renters into homeowners. Subprime lending soared from near 0 in the early 1990s to 20.1 percent of all originations in 2006. The subprime lenders hawked their mortgages with glitzy ads, Internet... View Details
Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate
  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

their parents own. So BMW, knowing that it's a fashion brand, is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. Q: What else about marketing... View Details
Keywords: by Garry Emmons; Service
  • 01 Feb 2000
  • News

HBS Alumni Association Board of Directors: President's Report

for the coming year: encourage clubs to designate an information technology officer to run Internet sessions and develop Web resources; create a system for connecting current students to clubs and communicating more efficiently when... View Details
Keywords: Edmund A. Hajim (MBA '64)
  • December 2018
  • Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
Citation
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Related
Bussgang, Jeffrey J., and Julia Kelley. "Choosy." Harvard Business School Case 819-054, December 2018.
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