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Show Results For
- All HBS Web
(8,455)
- People (24)
- News (2,294)
- Research (5,507)
- Events (10)
- Multimedia (260)
- Faculty Publications (4,062)
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
them on those dimensions while making purchase decisions. We found that one factor—American values—didn't matter much to consumers, although many companies have assumed it is critical. Quality Signal. Consumers watch the fierce battles... View Details
- October 2003 (Revised April 2006)
- Background Note
Moral Reasoning: A Practical Guide for Leaders
By: Sandra J. Sucher
We encounter moral or ethical challenges in our professional lives, in our close relationships, and as members of the broader communities that we are part of. This methodology demonstrates how moral reasoning works and how it can be integrated into a problem-solving... View Details
Keywords: Decision Making; Moral Sensibility; Management Systems; Problems and Challenges; Civil Society or Community
Sucher, Sandra J. "Moral Reasoning: A Practical Guide for Leaders." Harvard Business School Background Note 604-054, October 2003. (Revised April 2006.)
- February 2003 (Revised January 2006)
- Case
AIT Group Plc
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
A U.S. venture capital firm has just learned that the deal structure for purchasing an illiquid U.K. software firm is unacceptable to institutional investors. The group must decide if it still wants to go through with the deal. This decision hinges on whether the... View Details
Keywords: Price; Business and Stakeholder Relations; Mergers and Acquisitions; Venture Capital; Financial Condition; Risk and Uncertainty; Decision Making; Financial Services Industry; United States; United Kingdom
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "AIT Group Plc." Harvard Business School Case 803-104, February 2003. (Revised January 2006.)
- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- September 2003 (Revised March 2007)
- Case
Direvo Biotech AG
Describes the financing and growth decisions facing Direvo, a young German biotech firm with a customer/partner that wants to become an investor. Also discusses the business model for Direvo's directed evolution technology, with applications in both industrial enzymes... View Details
Keywords: Business Model; Decisions; Business Exit or Shutdown; Value; Business Startups; Biotechnology Industry; Germany
Roberts, Michael J., Vincent Dessain, and Anders Sjoman. "Direvo Biotech AG." Harvard Business School Case 804-017, September 2003. (Revised March 2007.)
- Research Summary
Current Research
By: Leslie K. John
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details
Keywords: Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States
Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)
- July 2004 (Revised July 2005)
- Case
Activision: The 'Kelly Slater's Pro Surfer' Project
By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman
Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details
Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States
MacCormack, Alan D., Enrico D"Angelo, and Kerry Herman. "Activision: The 'Kelly Slater's Pro Surfer' Project." Harvard Business School Case 605-020, July 2004. (Revised July 2005.)
- March 2007 (Revised August 2014)
- Case
Survey Masters LLC (A)
By: William J. Bruns
Partners in a service firm are reviewing results for 2006, wondering whether large or small projects are more profitable. Present reports make small projects look more profitable. However, activity-based accounting reveals that large projects are more profitable and... View Details
Keywords: Activity Based Costing and Management; Financial Reporting; Cost vs Benefits; Financial Strategy; Service Industry
Bruns, William J. "Survey Masters LLC (A)." Harvard Business School Case 107-061, March 2007. (Revised August 2014.)
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
taking confident, decisive action can make the difference between winning and losing. Despite getting criticism, Sanders believed in his plan and was able to create a winning team by creatively taking... View Details
- 08 Oct 2014
- Research & Ideas
Who Is the Chief Sustainability Officer?
opposite: He delegates decision rights and makes functions and business units accountable. "What companies are doing at this stage is refocusing their strategy from an inward perspective to an outward... View Details
- Program
Driving Corporate Performance
with accomplished executives from various backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions... View Details
- April 2007 (Revised August 2014)
- Case
Foreign Direct Investment and South Africa (A)
By: Eric Werker
Incoming and outgoing foreign direct investment in an environment of politics, geography, globalization, and history. Since the end of apartheid, South Africa had undertaken substantial economic reforms in order to attract more foreign direct investment, but it was... View Details
Keywords: Decision Choices and Conditions; Macroeconomics; Foreign Direct Investment; Governing Rules, Regulations, and Reforms; Business and Government Relations; Africa; South Africa
Werker, Eric. "Foreign Direct Investment and South Africa (A)." Harvard Business School Case 707-019, April 2007. (Revised August 2014.)
- Research Summary
"How Social Networks Moderate Loss Aversion"
The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with... View Details
- 01 Apr 2025
- HBS Seminar
Eric Bradlow, University of Pennsylvania
- 18 Jun 2007
- Op-Ed
Leveling the Executive Options Playing Field
treatment of corporate income appears to make the United States somewhat anomalous by international standards. By itself, this international experience is informative but hardly decisive as the United States... View Details
Keywords: by Mihir Desai
- 08 Apr 2002
- Research & Ideas
How to Negotiate “Yes” Across Cultural Boundaries
international negotiations, I've seen numerous promising deals fail because people ignored or underestimated the powerful differences in processes across cultures... . . . What are the informal influences that can make or break a deal?... View Details
Keywords: by James K. Sebenius
- 03 Oct 2023
- HBS Case
Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff
points to study after study that show that layoffs have hidden costs that make companies less profitable, innovative, and productive. Senior leaders may be saying, “If companies I know and admire are doing this, it can’t be that bad, or... View Details
- 25 Mar 2011
- Working Paper Summaries