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  • All HBS Web  (9,698)
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    • News  (2,657)
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  • November 1998 (Revised February 1999)
  • Case

Microsoft Office: Finding the Suite Spot

By: Stefan H. Thomke and Steven Sinofsky
Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details
Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry
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Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share... View Details
Keywords: Sean Silverthorne
  • April 2018 (Revised October 2023)
  • Case

Coco Chanel: From Fashion Icon to Nazi Agent

By: Geoffrey Jones and Emily Grandjean
This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and... View Details
Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Fashion Industry; Apparel and Accessories Industry
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Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised October 2023.)

    Alan D. MacCormack

    Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

    Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
    • 08 Dec 2020
    • News

    Uber’s Strategy for Global Success

    • January 2001
    • Background Note

    Application Service Providers

    By: Thomas R. Eisenmann and Sanjay Pothen
    Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details
    Keywords: Business Model; Web Services Industry
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    Eisenmann, Thomas R., and Sanjay Pothen. "Application Service Providers." Harvard Business School Background Note 801-310, January 2001.
    • July 2015 (Revised March 2016)
    • Teaching Note

    Uber and Stakeholders: Managing a New Way of Riding

    By: Rosabeth Moss Kanter and Daniel Fox
    This case provides a vehicle to analyze stakeholder relations as a company grows, particularly in the context of new business models that challenge established industries. It introduces the dilemmas posed by rapid growth, new technologies, regulatory uncertainty, and... View Details
    Keywords: Business Model; Business or Company Management; Entrepreneurship; Business and Stakeholder Relations; Innovation and Invention; Transportation Industry
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    Kanter, Rosabeth Moss, and Daniel Fox. "Uber and Stakeholders: Managing a New Way of Riding." Harvard Business School Teaching Note 316-004, July 2015. (Revised March 2016.)
    • 08 Nov 2021
    • Blog Post

    4 Ways the MS/MBA is Preparing Me for a Career in Health Care and the Life Sciences

    such an intuitive fit, one where I could leverage my previous experiences and improve my fluency in both the languages of business and science, to ultimately drive innovation in a sustainable and impactful... View Details
    • November 2006 (Revised March 2010)
    • Case

    Two Ways to Fly South: Lan Airlines and Southwest Airlines

    By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell
    To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details
    Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile
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    Casadesus-Masanell, Ramon, Tarun Khanna, Jorge Tarzijan, and Jordan Mitchell. "Two Ways to Fly South: Lan Airlines and Southwest Airlines." Harvard Business School Case 707-414, November 2006. (Revised March 2010.)
    • 27 Mar 2015
    • News

    Company Thinks It Has Answer for Lower Health Costs: Customer Service

      Dennis Campbell

      Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

      Keywords: financial services; service industry; hotels & motels; consumer products; restaurant; manufacturing; professional services

        Gunnar Trumbull

        Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

        Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

        Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
        • September–October 2020
        • Article

        Social-Impact Efforts That Create Real Value

        By: George Serafeim
        Until the mid-2010s few investors paid attention to environmental, social, and governance (ESG) data—information about companies’ carbon footprints, labor policies, board makeup, and so forth. Today the data is widely used by investors. How can organizations create... View Details
        Keywords: Sustainability; Sustainability Management; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Social Impact; Impact Measurement; Social Innovation; Purpose; Corporate Purpose; Corporate Social Responsibility; Strategy; Social Enterprise; Society; Accounting; Investment; Environmental Sustainability; Climate Change; Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Financial Services Industry; Chemical Industry; Technology Industry; Consumer Products Industry; Pharmaceutical Industry; North America; Europe; Japan; Australia
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        Serafeim, George. "Social-Impact Efforts That Create Real Value." Harvard Business Review 98, no. 5 (September–October 2020): 38–48.
        • September 2003 (Revised March 2007)
        • Case

        Direvo Biotech AG

        Describes the financing and growth decisions facing Direvo, a young German biotech firm with a customer/partner that wants to become an investor. Also discusses the business model for Direvo's directed evolution technology, with applications in both industrial enzymes... View Details
        Keywords: Business Model; Decisions; Business Exit or Shutdown; Value; Business Startups; Biotechnology Industry; Germany
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        Roberts, Michael J., Vincent Dessain, and Anders Sjoman. "Direvo Biotech AG." Harvard Business School Case 804-017, September 2003. (Revised March 2007.)
        • 11 Aug 2014
        • News

        Politics and Dirty Data

        • 2009
        • Book

        The Innovator's Prescription: A Disruptive Solution for Health Care

        By: Clayton M. Christensen, Jerome H. Grossman M.D. and Jason Hwang M.D.
        A groundbreaking prescription for health care reform—from a legendary leader in innovation. Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for... View Details
        Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Disruptive Innovation; Health Industry; United States
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        Christensen, Clayton M., Jerome H. Grossman M.D., and Jason Hwang M.D. The Innovator's Prescription: A Disruptive Solution for Health Care. McGraw-Hill, 2009. (Winner of James A. Hamilton Award Given annually to the author of a management or healthcare book judged outstanding by the American College of Healthcare Executives' Book of the Year Committee presented by American College of Healthcare Executives.)
        • 2012
        • Book

        Producing Prosperity: Why America Needs a Manufacturing Renaissance

        By: Gary P. Pisano and Willy Shih
        For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details
        Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States
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        Pisano, Gary P., and Willy Shih. Producing Prosperity: Why America Needs a Manufacturing Renaissance. Boston, MA: Harvard Business Review Press, 2012.
        • 2019
        • Chapter

        Return on Invested Capital (ROIC)

        By: Carliss Y. Baldwin
        Return on invested capital (ROIC) is a financial measure of the profitability of a firm or business unit. If it is greater than the business's cost of capital, then reinvestment of earnings increases shareholder VALUE. The ROIC also determines a maximum self-sustaining... View Details
        Keywords: Capital Efficiency; Dupont Analysis; Financial Metrics; Schumpeterian Competition; Sustainable Growth; Competitive Advantage; Financial Strategy; Resource Allocation; Valuation; Value Creation
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        Baldwin, Carliss Y. "Return on Invested Capital (ROIC)." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)
        • 28 Aug 2015
        • Blog Post

        What is the HBS Health Care Initiative?

        Care Initiative (HCI) at HBS was founded to bring together the people, ideas, and resources that yield new innovative models for health care practice. The HCI connects MBA students, alumni, faculty, staff... View Details
        • April 2019 (Revised July 2019)
        • Case

        Aperture Investors

        By: Krishna G. Palepu, George Serafeim and David Lane
        Aperture Investors is a startup investment firm that seeks to disrupt the asset management industry through competitive differentiation by charging investors primarily when its portfolio managers outperform the marketplace. Headed by Wall Street veteran Peter Kraus and... View Details
        Keywords: Business Model; Talent and Talent Management; Investment; Investment Funds; Asset Management; Recruitment; Selection and Staffing; Marketing Channels; Emerging Markets; Partners and Partnerships; Motivation and Incentives; Financial Services Industry
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        Palepu, Krishna G., George Serafeim, and David Lane. "Aperture Investors." Harvard Business School Case 119-053, April 2019. (Revised July 2019.)
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