Publications

Find at Harvard

Register to Read

June 2018 (Revised August 2019)
Case

Qualcomm Inc., 2019

By: David B. Yoffie and Andrew S. Choi

This case is set in mid-2019, when Qualcomm was struggling with unwanted take-over battles, fights with Apple and the Chinese government, and internal dissension on the board of directors. Ten years earlier Qualcomm was hailed as a monopoly on CDMA technologies and... View Details

Keywords: Technology Cycles; Strategy; Competitive Advantage; Intellectual Property; Information Technology; Standards; Business Model; Organizational Change and Adaptation; Telecommunications Industry; Semiconductor Industry

September 2006 (Revised October 2007)
Case

BT Plc: The Broadband Revolution (A)

By: Michael L. Tushman, David Kiron and Adam M. Kleinbaum

In early 2003, CEO Ben Verwaayen and Chief Broadband Officer Alison Ritchie of BT Plc. are trying to transform the former British Telecom from a stodgy telephone company into a 21st century broadband company. Their efforts to focus the firm on broadband issues within... View Details

Keywords: Transformation; Innovation and Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Behavior; Telecommunications Industry; United Kingdom

January 2001 (Revised March 2001)
Case

Range, The (A)

By: Kathleen L. McGinn, Tracy Thompson and Michael Smith

Reveals the potential benefits and pitfalls of reorganization into teams in order to respond to environmental change. Takes place in the newsroom of a metropolitan daily newspaper. Both management and employees struggle to find new balance after a major restructuring... View Details

Keywords: Organizational Change and Adaptation; Groups and Teams; Restructuring; Balance and Stability; Organizational Structure; Business Processes; Journalism and News Industry

Find at Harvard

April 2000
Supplement

GE's Two-Decade Transformation: Interview with Jack Welch, November 1999 (Video)

By: Christopher A. Bartlett

An interview with Jack Welch on his views of the current status of GE's two-decade transformation and his changing role in leading it. Among topics discussed include his views of GE as a learning organization, the process of change that allowed GE's transformation to... View Details

Keywords: Leading Change; Transformation; Organizational Change and Adaptation; Problems and Challenges; Change Management; Management Succession; Managerial Roles

October 2020 (Revised February 2025)
Technical Note

Reinvention

By: Ryan Raffaelli

This note is designed to introduce students to the fundamental concepts of leading innovation in established organizations. Reinvention is a process whereby organizations respond to changes in the environment that threaten their core business model, technologies,... View Details

Keywords: Innovation And Strategy; Leadership And Change Management; Organizational Ambidexterity; Exploration And Exploitation; Innovation and Management; Innovation Leadership; Leading Change; Technology Adoption; Change Management; Organizational Change and Adaptation

June 2019 (Revised October 2019)
Technical Note

Note on the Future of Commerce

By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb

In 2019, the retail and consumer product industries were undergoing a significant transformation. Over the past 50 years, what was once a highly fragmented industry began to consolidate, digitize, and increase convenience while lowering costs. The winning enterprises... View Details

Keywords: Trade; Demand and Consumers; Demographics; Transformation; Global Range; Organizational Change and Adaptation; Business Model; Leading Change; Retail Industry; Consumer Products Industry

9 May 2011 - 11 May 2011
Conference Presentation

How Firms Respond to Mandatory Information Disclosure

By: Anil Doshi, Michael Toffel and Glen W. S. Dowell

When new institutional pressures arise, which organizations are particularly likely to resist or acquiesce? When subjected to new information disclosure mandates, an increasingly popular form of market-based government regulation, which types of organizations are... View Details

Keywords: Corporate Disclosure; Governing Rules, Regulations, and Reforms; Environmental Regulation; Corporate Social Responsibility and Impact; Organizational Change and Adaptation

Read Now

October 2007 (Revised July 2016)
Teaching Note

Gordon Bethune at Continental Airlines

By: Anthony J. Mayo

A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a... View Details

Keywords: Transformation; Insolvency and Bankruptcy; Profit; Leading Change; Organizational Change and Adaptation; Performance Improvement; Labor and Management Relations

August 2003 (Revised May 2006)
Case

Elizabeth Parker (A)

By: Tiziana E. Casciaro, Wickham Skinner and David Krackhardt

A new political appointee with years of volunteer experience takes over a highly responsible job in the state government and is met with bureaucratic inertia. Describes a successful strategy to overcome organizational resistance to change. View Details

Keywords: Public Sector; Leading Change; Managerial Roles; Organizational Change and Adaptation; Conflict and Resolution; Power and Influence

July 2001
Case

Paula Evans and the Redesign of the Cambridge Rindge and Latin School (A)

By: Linda A. Hill, Kristin Doughty and Ellen Pruyne

Paula Evans is in her second year as principal of the only high school in Cambridge, MA. Her mandate when she arrived was to redesign the high school so that long-standing inequities in academic achievement rates across race and socioeconomic class were removed. In her... View Details

Keywords: Problems and Challenges; Organizational Change and Adaptation; Change Management; Strategy; Secondary Education; Restructuring; Leadership; Conflict Management; Education Industry; Cambridge

May 1999 (Revised March 2001)
Case

Marshall Industries

By: Jeffrey F. Rayport

Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details

Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry

August 1988 (Revised April 1998)
Case

IBM 360: Giant as Entrepreneur

By: Joseph L. Bower

Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details

Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry