Unethical Marketing Practices - Publications - Faculty & Research

16 Jul 2013
First Look

First Look: July 16

that may be to do. In this article, the authors look at research from behavioral economics, social psychology, and other disciplines and offer practical tactics for leaders hoping to project a healthy amount of both qualities. Publisher's... View Details

Keywords: Anna Secino

01 Dec 1997
News

Growing Together

support have loosened." Through her research into how businesses and communities interact, Kanter is finding ways for the two to join forces as companies move into the global economy. In fact, she says, what's good for towns and cities is good for business and vice... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

rehearsing 6 days a week: 8 or so hours a day of practice together, another 4 to 6 hours of practicing alone, in 3-and-a-half decades of being active as an ensemble (with some membership changes in those... View Details

Keywords: by Martha Lagace; Music

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2022 Symposium - Race, Gender & Equity

Industrial and Labor Relations at Cornell University investigating how practices and norms in organizational contexts create marginalization for employees who are members of historically excluded groups (e.g., Black employees). Dr.... View Details

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

Ukraine will likely intensify, roiling energy markets further and raising questions about the future of globalization, says HBS Professor Rawi Abdelal. Putin’s iron fist vs. Zelensky’s moral clarity Historian and HBS professor Nancy... View Details

01 Mar 2006
News

The Little Ice-Cream Company That Could

ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

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Year in Review | Annual Report 2024

and the classroom experience. Teaching faculty join study groups and practice preparing and opening a case, then receive feedback and advice from more experienced colleagues. Tenure-Track Faculty Livia Alfonsi Assistant Professor of... View Details

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Faculty & Advisors | MBA

software development, where his research reveals the benefits of agile processes and the value of modular designs Elizabeth Christoforetti Elizabeth Bowie Christoforetti is the founding principal at Supernormal, an architecture, urban design, and research View Details

28 May 2019
News

A More Perfect Union

ability to analyze and identify the organizations that had the highest impact potential in democracy reform. So last year we embarked on an intensive effort to build a Democracy Market Map. We used comprehensive data from the IRS, the... View Details

Keywords: Jen McFarland Flint; illustration by Dan Bejar

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

career in banking in 2018. “I am grateful to learn from the from practitioners, researchers, and educators who are consolidating best practices from countries throughout the world,” he says. “I am also mindful of the View Details

06 Oct 2015
First Look

October 6, 2015

systems. The links between multinational firms form a distinct type of international system for the private sector—one that is simultaneously enmeshed in geopolitics and international markets even as it is also autonomous from them. The... View Details

Keywords: Sean Silverthorne

10 Jan 2005
Research & Ideas

How to Put Meaning Back into Leading

we believe can be quite important to the long-term survival of organizations and the contribution they make to society at large. As organizational scholarship and management practice have shifted away from thinking about the connection... View Details

Keywords: by Martha Lagace

01 Dec 2018
News

Hard Choices

sometimes intense cyclicality that can result in turmoil and hardship for many. And we interfere with that cyclicality at our peril, as pent up economic forces will eventually be unleashed with far greater ferocity. Still, under capitalism, View Details

Keywords: Seth Klarman (MBA 1982)

23 Feb 2011
First Look

First Look: Feb. 23

service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent's most valuable customers, those with the longest... View Details

Keywords: Sean Silverthorne

01 Dec 1999
News

From the Editors

New York City, at five minutes after midnight (cabin unknown, exact location to be kept secret anyway). Ladies only are invited to see him off." The practice of featuring both social news and substantive information continued through the... View Details

Keywords: Deborah Blagg

23 Sep 2008
First Look

First Look: September 23, 2008

represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American business education over the... View Details

Keywords: Martha Lagace

01 Jun 1997
News

Sorting Myth from Reality at Hong Kong Conference

several decades before an effective system of rules will govern China"), the burden of bloated state firms, and lack of experience with a market economy. Yet the mainland giant is likely to "continue to grow rapidly for the next two to... View Details

Keywords: Alejandro Reyes

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Past Issues - Alumni

Dlodlo’s community-first approach to developing a historically vibrant section of Baltimore can offer a blueprint for reviving neighborhoods across the globe Ready for Departure Preparing for a post-pandemic comeback at the airport Open View Details

01 Jun 2010
News

MBAs on a Mission

herd of elephants in Ghana? Working for the World Wildlife Fund (WWF) might seem like a logical step, but Andrew Murphy (MBA ’07), director of strategy, research, and development at the WWF’s Markets Group, would disagree. He insists his... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

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