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March 2024 (Revised July 2024)
Case

WeightWatchers: Promoting Weight Health

By: Ranjay Gulati, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover and Emily Grandjean

In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details

Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)

August 2020 (Revised February 2021)
Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details

November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico

2024
Working Paper

Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups

By: Shirley Lu, George Serafeim and Simon Xu

We study whether incumbent firms increase their product focus on climate solutions in response to venture capital (VC) financing of climate-tech startups. Using large language models to measure a firm's focus on climate solutions, we find that incumbents in similar... View Details

Keywords: Climate Finance; Climate Change; Technological Innovation; Entrepreneurship; Venture Capital; Private Equity; Environmental Sustainability; Business Startups

September 2023 (Revised October 2023)
Case

Ghassan Nuqul and the Nuqul Group: Preserving a Father's Legacy

By: Christina R. Wing, Lauren Cohen and Alpana Thapar

The Nuqul Group was established in 1952 by Elia Nuqul, a Palestinian refugee who fled his hometown in 1948 with his family to Jordan. He overcame many hardships in his initial years there, but subsequently started a trading business that grew to become one of Jordan’s... View Details

Keywords: Family Business; Family Ownership; Organizational Change and Adaptation; Management Succession; Jordan

04 Feb 2015
What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing... View Details

Keywords: by James Heskett; Education

October 2005
Case

Saskatchewan Wheat Pool 2005

By: Ray A. Goldberg and Mary L. Shelman

CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details

Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada

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September 1992
Case

Vintage Directions, Inc.

By: Howard H. Stevenson

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details

Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management

2006
Article

The End of Nationality? Global Firms and 'Borderless Worlds'

This article provides a historical perspective to current debates whether large global firms are becoming "stateless" and whether this is a historically new phenomenon. It shows that a great deal of international business in the nineteenth century was not easily fitted... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Trade; Ownership; International Finance; Economic Systems; International Accounting; Globalized Economies and Regions; Geographic Location; Nationality; Boundaries; Global Strategy

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June 2016
Teaching Note

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin

N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details

Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States

August 1994 (Revised October 1996)
Case

MicroFridge

By: Norman A. Berg and James Weber

MicroFridge, a five-year-old, $12 million company based in Sharon, Mass., develops and sells a unique, combination compact refrigerator and microwave oven. All of the manufacturing is done for it by Sanyo in various overseas locations. The founder and president... View Details

Keywords: Production; Competitive Strategy; Entrepreneurship; Business Startups; Supply Chain Management; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Massachusetts

December 1997
Case

American Cyanamid (A) & (B) (Combined)

American Home Products' (AHP) $9 billion hostile takeover of American Cyanamid (Cyanamid) was the largest merger-and-acquistion transaction in 1994, and made AHP the fourth largest pharmaceutical firm in the United States. At the time of AHP's offer, Cyanamid had... View Details

Keywords: Governing and Advisory Boards; Mergers and Acquisitions; Corporate Governance; Conflict and Resolution; Pharmaceutical Industry

July 2012 (Revised July 2015)
Case

Nalli Silk Sarees (A)

By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram

Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the... View Details

Keywords: Pricing Strategy; Price; Strategy; Family Business; Growth and Development; Brands and Branding; Growth and Development Strategy; Expansion; Competitive Strategy; Apparel and Accessories Industry; India

16 Oct 2008
Working Paper Summaries

Opening Platforms: How, When and Why?

Keywords: by Thomas R. Eisenmann, Geoffrey Parker & Marshall Van Alstyne

January 2013
Article

Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges

By: James K. Sebenius

A long analytic tradition has explored the challenge of productively synchronizing "internal" with "external" negotiations, with a special focus on how each side can best manage internal opposition to agreements negotiated "at the table." Implicit in much of this work... View Details

Keywords: James Baker; Internal Negotiation; Dispute Resolution; Bargaining; Two-level Games; Negotiation; Germany; United States

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March 2010 (Revised May 2012)
Case

Bank of America: Mobile Banking

By: Sunil Gupta and Kerry Herman

In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details

Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States

Career Coach

Ildi Nielsen

and consumer products companies. Ildi also spent 12 years as an Executive Search Consultant in New York and Chicago for financial services firms. She worked with senior executives to build their teams and with a multitude of... View Details

Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management

2020
Working Paper

Scientific Production: An Exploration into Organization, Resource Allocation, and Funding

By: Jerry Thursby, Marie Thursby, Karim R. Lakhani, Kyle R. Myers, Nina Cohodes, Sarah Bratt, Dennis Byrski, Hannah Cohoon and Maria Roche

Production of scientific knowledge is core to civilizational advancement in economic and material wellbeing of societies. Despite its fundamental importance, however, a systematic effort to quantitatively study the factors underlying scientific production, particularly... View Details

Keywords: Funding; Science; Knowledge; Research; Information Management; Resource Allocation

February 1997 (Revised July 2001)
Background Note

Introduction to Activity-Based Costing

By: Robert S. Kaplan

Introduces the fundamental notions of activity-based costing (ABC). Motivates ABC by means of a simple example, a single and a diversified pen factory. Proceeds to show how ABC assigns costs more accurately to products and customers by: 1) identifying the activities... View Details

Keywords: Activity Based Costing and Management

06 Dec 2016
First Look

December 6, 2016

Leisure Time Become a Status Symbol By: Bellezza, Silvia, Neeru Paharia, and Anat Keinan Abstract—While research on conspicuous consumption has typically analyzed how people spend money on products that signal status, we investigate... View Details

Keywords: Sean Silverthorne

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