Publications

May 2017 (Revised May 2019)
Supplement

Intuit: QuickBooks (B)

By: David Yoffie and Nicole Tempest Keller

This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a... View Details

Keywords: Platform; Strategic Transition; Strategy; Digital Platforms; Transition

18 Apr 2019
News

Mauricio Macri freezes prices

16 Feb 2016
First Look

February 16, 2016

forthcoming Journal of Financial Economics Who Neglects Risk? Investor Experience and the Credit Boom By: Chernenko, Sergey, Samuel Gregory Hanson, and Adi Sunderam Abstract—Many have argued that overoptimistic thinking on the part of lenders helps fuel credit booms.... View Details

Keywords: Sean Silverthorne

February 2015 (Revised May 2015)
Supplement

Nokia's Bridge Program: Outcome and Results (B)

By: Sandra J. Sucher and Susan J. Winterberg

Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped... View Details

Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry

May–June 2014
Article

The Magic of Innovation

By: Stefan Thomke and Jason Randal

Why do certain product and service experiences seem to have that undeniable "wow" factor, while others disappoint customers? Perhaps there's no better place to turn to than the world of magic. Consider that leading magicians are constantly under pressure to come up... View Details

Keywords: Innovation Management; Innovation and Management

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September 1981 (Revised August 1987)
Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman

In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details

Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry

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March 2019 (Revised March 2020)
Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details

Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Entertainment and Recreation Industry; Information Technology Industry; Media and Broadcasting Industry; Sports Industry; Video Game Industry; North and Central America; Europe; Asia

July 1994 (Revised March 1996)
Case

Baxter International: OnCall as Soon as Possible?

Baxter Healthcare is heir to the fabled ASAP ordering system, one of the best-known examples of the use of technology to provide strategic marketing advantage. By 1994, the proprietary ASAP system is well established. Baxter is beginning to launch On-Call EDI, which is... View Details

Keywords: Information Technology; Competitive Advantage; Business Strategy; Information Technology Industry; Health Industry

05 Oct 2022
Video

About Face: Pivoting from Science to Entrepreneurship

November 2019
Case

Scaling at Chief

By: Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley and Katherine Chen

Chief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has... View Details

Keywords: Entrepreneurship; Leadership Development; Expansion; Growth Management; Customer Satisfaction; North and Central America; United States; New York (state, US); New York (city, NY)

November 2017
Case

The 'Wonder Drug' That Killed Babies

By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble

In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children... View Details

Keywords: Regulation; Business and Government Relations; Business and Community Relations; Business and Stakeholder Relations; Product Marketing; Corporate Social Responsibility and Impact; Business History; Health; Government Legislation; Corporate Accountability; Ethics; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; Public Administration Industry; United States; United Kingdom; Australia; Germany; Europe

November 2008 (Revised April 2009)
Case

E Ink in 2008

By: David B. Yoffie and Renee Kim

In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing... View Details

Keywords: Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry

25 Jan 2011
First Look

First Look: Jan. 25

consumers' technological skills and openness to new experiences, and that consumers' beliefs about the social utility of feature-rich products are predictive of their choices of such products. Further, we... View Details

Keywords: Sean Silverthorne

December 2016 (Revised December 2017)
Case

Faber-Castell

By: Ryan Raffaelli and Christine Snively

By 2016, Count Anton-Wolfgang von Faber-Castell had led the 255-year-old pencil manufacturer Faber-Castell through waves of technological change. The pocket calculator decimated Faber-Castell’s slide rule business in the 1970s, and computer aided design technology... View Details

Keywords: Leadership Style; Leading Change; Family Ownership; Manufacturing Industry; Germany

04 Nov 2013
News

Surprise raises are more effective than higher salaries from the start, study finds

28 Mar 2022
News

The Supply Chain Crisis Is About to Get a Lot Worse

April 2009 (Revised May 2010)
Case

Urbi and the City Licensee Managers

By: John D. Macomber and Regina Garcia-Cuellar

A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details

Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States

Research Summary

Intra-Industry Foreign Direct Investment (joint with Andrew Charlton)

By: Laura Alfaro

We identify a new type of vertical foreign direct investment (FDI) made up of multinational subsidiaries producing intermediate inputs, which are of similar skill intensity to the final goods produced by their parents, and which are overwhelmingly located in high skill... View Details

2016
Book

The Three Box Solution: A Strategy for Leading Innovation

By: Vijay Govindarajan

How to Innovate and Execute. Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are... View Details

Keywords: Innovation Strategy; Innovation Leadership

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