Publications

Publications

Filter Results: (11,611) Arrow Down
Filter Results: (11,611) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 111 of 11,611 Results →
  • Web

Understanding Africa: Business, Entrepreneurship, Political Economy and the Complexities of a Continent - Course Catalog

Art. Music. Sports. Entertainment. This course will run over 6 2 hour sessions. There will be an array of interesting outside speakers some of whom will be available for... View Details
  • March 2020
  • Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; London; United Kingdom; United States; Europe; North America
Related
  • December 2010 (Revised January 2012)
  • Case

Zespri

By: Jose B. Alvarez and Mary Louise Shelman
Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details
Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand
Related
  • March 2022 (Revised March 2024)
  • Case

Hometown Foods: Changing Price amid Inflation

By: Julian De Freitas, Jeremy Yang and Das Narayandas
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details
Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
Related
  • February 2004
  • Case

Note on Human Behavior: Reason and Emotion

By: Nitin Nohria and Bridget Gurtler
Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details
Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms
Related
  • 16 Nov 2020
  • Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

who don’t agree with them to avoid being demonized themselves. Getty The task of a new leader is to shift the cycle from losers’ dysfunctions to the unified team that is able to win. It’s time for a turnaround! Divided constituencies must... View Details
Keywords: by Sean Silverthorne
  • 20 Feb 2017
  • Research & Ideas

Having No Life is the New Aspirational Lifestyle

phenomenon.) In another experiment that should be of interest to brand managers, the researchers confirmed the potential power of a “sell busyness” strategy. Five hundred... View Details
Keywords: by Michael Blanding

    Jingpeng Hong

    Jingpeng is a Ph.D. student in Marketing at Harvard Business School. Previously, he received a B.A. in Economics from the National School of Development, Peking University and a M.A. in Social Sciences, Economics from the University of Chicago. His research interests... View Details
    • April 2010 (Revised May 2017)
    • Case

    Tremblant Capital Group

    By: Robin Greenwood
    Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details
    Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)
    Related
    • 2018
    • Working Paper

    Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.

    By: Kristin Sippl
    Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details
    Keywords: Ethics; Spending; Consumer Behavior; Age; Luxury
    Related
    • 14 Jul 2021
    • Blog Post

    From Colombia to the District of Columbia: Making an Impact with Paulina Llano (MBA 2022)

    passionate about, which is Political Science.” During undergrad, Llano interned at McKinsey and joined the firm full-time in Bogota after graduation. She spent three years traveling and working on a variety of projects before taking her... View Details
    Keywords: Health Care
    • June 2016 (Revised March 2017)
    • Case

    Global Wine War 2015: New World Versus Old

    By: Christopher A. Bartlett and Sarah McAra
    This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details
    Keywords: Competitive Advantage; Government Regulation; Industry Analysis; International Business; International Marketing; Market Entry; Exports; Business And Government Relations; China; Europe; France; Australia; Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry; France; Europe; Australia; China
    Related
    • August 2024 (Revised December 2024)
    • Case

    Influencer-Led Brand Building: Hairitage and the McKnights

    By: William R. Kerr, Daniel O'Connor and James Palano
    Longtime hairstyle influencer Mindy McKnight had been building her “Cute Girls Hairstyles” audience across numerous online platforms for nearly two decades. Brand incubator Maesa took an innovative approach to producing successful brands: identifying white space in the... View Details
    Related
    • 2015
    • Working Paper

    Banks' Risk Exposures

    By: Juliane Begenau, Monika Piazzesi and Martin Schneider
    This paper studies U.S. banks' exposure to interest rate and credit risk. We exploit the factor structure in interest rates to represent many bank positions in terms of simple factor portfolios. This approach delivers time varying measures of exposure that are... View Details
    Keywords: Risk and Uncertainty; Interest Rates; Credit; Banks and Banking; United States
    Related
    • October 2022
    • Article

    How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking

    By: Ryan Raffaelli, Rich DeJordy and Rory M. McDonald
    How do leaders with divergent visions for their organization come together to create a novel strategy? This paper employs paradox as a lens to investigate how leader-dyads can integrate opposing strategies to produce a new, generative approach. Drawing on a qualitative... View Details
    Keywords: Strategic Paradoxes; Senior Leaders; Organizational Reinvention; Leadership; Technological Innovation; Innovation and Management; Innovation Strategy; Change; Consumer Products Industry; Consumer Products Industry; Switzerland
    Related
    • 2019
    • Chapter

    Behavioral Economics and Health-Care Markets

    By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein
    This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in... View Details
    Keywords: Behavioral Economics; Consumer Behavior; Economics; Health Care and Treatment; Insurance; Markets
    Related
    • 22 Jul 2002
    • Research & Ideas

    Is Performance-Based Pricing the Right Price for You?

    the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk, uncertainty, and performance for the long-term benefit View Details
    Keywords: by Benson Shapiro; Manufacturing
    • August 2023
    • Case

    Reimagining Hindustan Unilever (A)

    By: Sunil Gupta and Rachna Tahilyani
    In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
    Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
    Related
    • March 2018 (Revised April 2018)
    • Case

    Designing a Compliance Program at AB InBev

    By: Eugene Soltes
    Compliance programs help companies align the interests and behavior of employees with external expectations and regulation. The case discusses how AB InBev, a major brewer, developed its compliance program. View Details
    Keywords: Governance; Crime and Corruption; Governance Compliance; Consumer Products Industry; Africa; Europe; India; North America
    Related
    • 04 May 2020
    • Blog Post

    6 Things You Should Know About the HBS/HKS Joint Degree

    Students enrolled in the HBS/HKS three year joint degree program come from a wide variety of backgrounds. Many are interested in pursuing careers that span the public, private, and non-profit sectors—and... View Details