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  • All HBS Web  (26,162)
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  • January 2014 (Revised June 2014)
  • Case

23andMe: Genetic Testing for Consumers (A)

By: John A. Quelch and Margaret L. Rodriguez
On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details
Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States
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Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

in ChatGPT’s Second Year by Rachel Layne 09 JAN 2024 | In Practice Companies across industries rushed to adopt ChatGPT last year, seeing its potential to streamline tasks formerly handled by people and vendors at much higher cost. As... View Details
  • 2020
  • Working Paper

Best Ideas

By: Miguel Antón, Randolph B. Cohen and Christopher Polk
We find that the stocks in which active mutual fund or hedge fund managers display the most conviction towards ex-ante, their “Best ideas,” outperform the market, as well as the other stocks in those managers’ portfolios, by approximately 2.8 to 4.5 percent per year,... View Details
Keywords: Mutual Funds; Managerial Skill; Market Efficiency; Investment Funds; Management; Investment Portfolio; Decision Making
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Antón, Miguel, Randolph B. Cohen, and Christopher Polk. "Best Ideas." Harvard Business School Working Paper, No. 21-004, June 2020.
  • October 2012
  • Case

Riding the Wave of Technological Change at RE/MAX, LLC.

By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney
David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information,... View Details
Keywords: General Management; Business Strategy; Entrepreneurship; Business Model; Information Technology; Transformation; Organizational Change and Adaptation
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Applegate, Lynda M., Ramiro Montealegre, and Jeffrey Sweeney. "Riding the Wave of Technological Change at RE/MAX, LLC." Harvard Business School Case 813-054, October 2012.
  • November 2017
  • Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Retail Industry; Retail Industry; United States; North America
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Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.
  • August 2005 (Revised July 2014)
  • Case

Can Bollywood Go Global?

By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort
Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries... View Details
Keywords: History; Competition; Film Entertainment; Globalized Markets and Industries; Product Development; Motion Pictures and Video Industry; India
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Jones, Geoffrey, Namrata Arora, Surachita Mishra, and Alexis Lefort. "Can Bollywood Go Global?" Harvard Business School Case 806-040, August 2005. (Revised July 2014.)
  • 24 Jan 2017
  • Blog Post

A Journey From HBS to Human Resources

Susan Levine MBA ‘98 shares her career journey from HBS to her multi-faceted role at Bain Capital. Susan had the opportunity to work in different industries during her time at Bain Capital, including financial services, health care, View Details
Keywords: Consulting; Health Care; Manufacturing
  • 2022
  • Working Paper

Machine Learning Models for Prediction of Scope 3 Carbon Emissions

By: George Serafeim and Gladys Vélez Caicedo
For most organizations, the vast amount of carbon emissions occur in their supply chain and in the post-sale processing, usage, and end of life treatment of a product, collectively labelled scope 3 emissions. In this paper, we train machine learning algorithms on 15... View Details
Keywords: Carbon Emissions; Climate Change; Environment; Carbon Accounting; Machine Learning; Artificial Intelligence; Digital; Data Science; Environmental Sustainability; Environmental Management; Environmental Accounting
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Serafeim, George, and Gladys Vélez Caicedo. "Machine Learning Models for Prediction of Scope 3 Carbon Emissions." Harvard Business School Working Paper, No. 22-080, June 2022.

    Gary P. Pisano

    Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

    Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals
    • November 2001 (Revised November 2001)
    • Case

    Royal Ahold NV: A Global Food Provider

    By: Ray A. Goldberg and James M Beagle
    Ahold decides how strategy and partnerships will enable it to lead the global food industry for the future. View Details
    Keywords: Business Strategy; Globalized Firms and Management; Partners and Partnerships; Food and Beverage Industry
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    Goldberg, Ray A., and James M Beagle. "Royal Ahold NV: A Global Food Provider." Harvard Business School Case 902-416, November 2001. (Revised November 2001.)
    • August 2022 (Revised February 2023)
    • Case

    Braintrust: The Blockchain-Powered Talent Network

    By: Christopher Stanton, Joseph B. Fuller and George Gonzalez
    A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST. View Details
    Keywords: Freelancers; Blockchain; Cryptocurrency; Social and Collaborative Networks; Talent and Talent Management; Consulting Industry; Consulting Industry; United States
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    Stanton, Christopher, Joseph B. Fuller, and George Gonzalez. "Braintrust: The Blockchain-Powered Talent Network." Harvard Business School Case 823-039, August 2022. (Revised February 2023.)
    • December 2017 (Revised December 2018)
    • Case

    OCP Group

    By: Kristin Fabbe, Forest Reinhardt, Natalie Kindred and Alpana Thapar
    This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and... View Details
    Keywords: OCP; OCP Group; Casablanca; Chemicals; Operations; Transformation; Competitive Strategy; Competitive Advantage; Chemical Industry; Morocco
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    Fabbe, Kristin, Forest Reinhardt, Natalie Kindred, and Alpana Thapar. "OCP Group." Harvard Business School Case 718-002, December 2017. (Revised December 2018.)
    • 19 Jun 2009
    • Research Event

    Business Summit: The Evolution of Agribusiness

    to be seen not just as economically important, but as a critical part of society. Agribusiness touches on health, nutrition, safety, science, and government. One particular step in the evolutionary process is a transformation that occurred in the past decade. Some... View Details
    Keywords: Re: David E. Bell & Ray A. Goldberg; Agriculture & Agribusiness
    • Jul 2010
    • Article

    Clusters and Entrepreneurship

    Industries located in regions with strong clusters (i.e. a large presence of other related industries) experience higher growth in new business formation and start-up employment. View Details
    • 15 Sep 2014
    • Research & Ideas

    Are the Most Talented Employees the Highest Paid? Yes—If They’re Bankers

    Job seekers who want to be paid commensurate with their talent level might want to pursue a career in high finance. Recent research finds that the finance industry compensates employees largely according to how talented they are. Other... View Details
    Keywords: by Carmen Nobel; Banking
    • Career Coach

    Christopher Canario

    what opportunities might be out there, or just interested in learning more about the rapidly growing space economy, Chris is happy to get you up to speed on all things space. If you are already a space industry veteran and eager to go... View Details
    • August 1995 (Revised December 1997)
    • Case

    Encyclopaedia Britannica (A)

    By: Jeffrey F. Rayport
    Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it. View Details
    Keywords: Information Technology; Organizational Change and Adaptation; Information Publishing; Publishing Industry
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    Rayport, Jeffrey F., and Thomas A. Gerace. "Encyclopaedia Britannica (A)." Harvard Business School Case 396-051, August 1995. (Revised December 1997.)
    • June 1993
    • Case

    General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)

    By: F. Warren McFarlan and Katherine N. Seger
    Describes the largest information systems outsourcing agreement in the industry from the perspectives of both companies involved in the deal. View Details
    Keywords: Restructuring; Transition; Job Cuts and Outsourcing; Contracts; Agreements and Arrangements; Business Strategy; Information Technology
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    McFarlan, F. Warren, and Katherine N. Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)." Harvard Business School Case 193-178, June 1993.
    • Career Coach

    Cat Davidson

    Cat is a sports industry veteran (marketing/partnerships) and career-switcher (tech strategy). She enjoys assisting students interested in sports, Big Tech, or who are making career changes. She is particularly well-equipped to help... View Details

      Lauren H. Cohen

      Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

      Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry
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