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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- September 1995 (Revised December 1997)
- Case
Philip Morris: Marlboro Friday (A)
By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major...
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Keywords:
Competition;
Price;
Marketing Strategy;
Market Participation;
Brands and Branding;
Consumer Products Industry;
United States
Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (A)." Harvard Business School Case 596-001, September 1995. (Revised December 1997.)
- February 2012
- Case
Kent Chemical: Organizing for International Growth
By: Christopher A. Bartlett and Laura Winig
In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on...
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Keywords:
International Business;
Organizational Change;
Multinational Corporations;
Organizational Change and Adaptation;
Multinational Firms and Management;
Organizational Design;
Management Practices and Processes;
Organizational Structure;
Corporate Strategy;
Organizational Culture;
Global Strategy;
Chemical Industry;
United States
Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth." Harvard Business School Brief Case 124-409, February 2012.
- 17 Aug 2021
- Research & Ideas
Can Autonomous Vehicles Drive with Common Sense?
machines have to make in the spur of the moment are at the heart of the discomfort consumers feel about autonomous cars, says De Freitas. It’s akin to the famous philosophical “trolley problem” in which a subject must decide to let a...
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- Research Summary
Overview
According to McKinsey & Company, social interactions impact up to a third of all consumer purchases which accounts for US$940 billion in annual consumption in the US and Europe alone. Understanding social influence is important meeting consumer needs. In my research,...
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- February 2012 (Revised April 2017)
- Case
Schneider Electric: Becoming the Global Specialist in Energy Management
By: John D. Macomber and Rachna Tahilyani
Global electrical products company assesses growth and market demands in India. Company must decide between a products acquisition or developing a service business. Students need to be aware of different country conditions, demands on implementation of different...
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Macomber, John D., and Rachna Tahilyani. "Schneider Electric: Becoming the Global Specialist in Energy Management." Harvard Business School Case 212-082, February 2012. (Revised April 2017.)
- May 2024
- Case
Naked Wines: The Profit vs. Growth Decision
By: Benjamin C. Esty and Edward A. Meyer
Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to...
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Keywords:
Profit Vs. Growth;
Platform Business;
Economies Of Scale;
Subscription Business;
Wine;
Scaling;
Racing;
Value Creation;
Network Effects;
Business Startups;
Small Business;
Financial Management;
Financial Strategy;
Growth Management;
Business Strategy;
Competitive Advantage;
Expansion;
Profit;
E-commerce;
Growth and Development Strategy;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
United States;
Australia;
United Kingdom
- August 2001 (Revised November 2001)
- Case
Vicinity Corporation: Turning Web Traffic into Store Traffic
By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious...
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Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
- 17 Nov 2003
- Research & Ideas
The Business of Babies
commercial business," Spar said. "I think this is wrong. The demands of the parent will outweigh political and moral opposition." However, those who want to succeed in the market need to fight...
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- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
Brierley Professor of Business Administration. “But even when firms never guarantee that consumers will choose the winner, consumers infer an implicit contract and are upset...
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- December 2003 (Revised October 2014)
- Case
Alusaf Hillside Project
By: Kenneth S. Corts and John R. Wells
The aluminum industry has suffered from long periods of depressed prices and profits interspersed with relatively short-lived price and profit peaks. The case investigates why this has occured, focusing on the decision Alusaf must make on whether to invest in a major...
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Keywords:
Decision Making;
Business Cycles;
Financial Crisis;
Metals and Minerals;
Financial Strategy;
Investment;
Price;
Profit;
Demand and Consumers;
Industry Structures
Corts, Kenneth S., and John R. Wells. "Alusaf Hillside Project." Harvard Business School Case 704-458, December 2003. (Revised October 2014.)
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
communications readers used by Apple Pay unless consumer demand is high. First off, Apple must convince merchants to adopt its service, says Willy Shih, the Robert and Jane...
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- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of...
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Keywords:
Retail;
Retailing;
E-commerce;
E-Commerce Strategy;
Ecommerce;
Channels Of Distribution;
Marketing Communication;
Livestream Commerce;
Marketing;
Marketing Channels;
Marketing Strategy;
Advertising;
Brands and Branding;
Media;
Consumer Behavior;
Social Media;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
China;
United States;
United Kingdom
Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
- December 2009
- Case
Philips versus Matsushita: The Competitive Battle Continues
Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Organizational Culture;
Multinational Firms and Management;
Restructuring;
Consumer Products Industry;
Consumer Products Industry
Bartlett, Christopher A. "Philips versus Matsushita: The Competitive Battle Continues." Harvard Business School Case 910-410, December 2009.
- Career Coach
Celia Chen
into these industries: what the job entails, what it takes, and the pro/cons of these careers in broad strokes. Celia is also a founder of a coaching platform in China and joined an...
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- March 2008 (Revised January 2010)
- Background Note
Note on Accountability in the U.S. Health Care System
By: Regina E. Herzlinger and Michael Millenson
This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created.
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Keywords:
Entrepreneurship;
Ethics;
Insurance;
Corporate Accountability;
Health Care and Treatment;
Demand and Consumers;
Health Industry;
United States
Herzlinger, Regina E., and Michael Millenson. "Note on Accountability in the U.S. Health Care System." Harvard Business School Background Note 308-111, March 2008. (Revised January 2010.)
- January 2023 (Revised December 2023)
- Case
OhmConnect: Energizing the Future
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households...
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Keywords:
App Development;
Renewable Energy;
Electricity Usage;
Regulations;
VC;
Technology;
Customer Acquisition Cost (CAC);
Scalability;
Applications and Software;
Growth and Development Strategy;
Governing Rules, Regulations, and Reforms;
Business Model;
Venture Capital;
Energy Industry;
United States;
California;
Texas;
Europe
Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "OhmConnect: Energizing the Future." Harvard Business School Case 823-065, January 2023. (Revised December 2023.)
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
professor in the Marketing Unit at Harvard Business School, and Meghan Busse and Florian Zettelmeyer, both professors at Northwestern University. Somewhere, a radiator leaks For the study, “mystery shoppers”...
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- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. Companies should bear eight factors in mind when...
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Keywords:
by John Quelch
- October 2004 (Revised February 2006)
- Case
Staffing in Professional Service Firms
By: Ashish Nanda
This case discusses the problem of balancing demand and supply of professionals over time using a fictional scenario.
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Nanda, Ashish, Kelley Elizabeth Morrell, and Lauren Prusiner. "Staffing in Professional Service Firms." Harvard Business School Case 905-026, October 2004. (Revised February 2006.)
- 2021
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Nutrition Database;
Nutritional Information;
CPG;
Consumer Packaged Goods;
IWAI;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Nutrition;
Product;
Safety;
Consumer Products Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)