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Show Results For
- All HBS Web
(9,560)
- People (43)
- News (2,788)
- Research (5,181)
- Events (75)
- Multimedia (26)
- Faculty Publications (3,110)
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- March 2016 (Revised January 2023)
- Teaching Note
Carla Ann Harris at Morgan Stanley
This case follows Carla Ann Harris, an African-American executive on Wall Street, from her childhood to the eve of her 20th year at Morgan Stanley. In addition to her professional identity as an investment banker, Harris is also an accomplished gospel singer, an... View Details
- Article
Clogs to Clogs in Three Generations? Explaining Entrepreneurial Performance in Britain Since 1850
By: Tom Nicholas
Research into culture and entrepreneurship in Britain has been dominated by casual empiricism. This article shows the benefits of using a new method. Lifetime wealth accumulation is specified as a measure of entrepreneurial performance, and applied to data collected... View Details
Keywords: Entrepreneurship; Performance Evaluation; Biography; Culture; Education; Wealth; Research; Great Britain
Nicholas, Tom. "Clogs to Clogs in Three Generations? Explaining Entrepreneurial Performance in Britain Since 1850." Journal of Economic History 59, no. 3 (September 1999).
- 01 Jul 2014
- Working Paper Summaries
Creating Reciprocal Value Through Operational Transparency
- February 2018
- Case
EmQuest: Travel Distribution in the Digital Era
By: Karim R. Lakhani and Gamze Yucaoglu
EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400... View Details
Keywords: UAE; Decision; Business Model; Competitive Strategy; Growth and Development Strategy; Decision Choices and Conditions; Business Strategy; Value Creation; Change Management; Emerging Markets; For-Profit Firms; Competitive Advantage; Travel Industry; United Arab Emirates
Lakhani, Karim R., and Gamze Yucaoglu. "EmQuest: Travel Distribution in the Digital Era." Harvard Business School Case 618-040, February 2018.
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- 12 Apr 2016
- News
The Existential Question Facing the Auto Industry
- Research Summary
THEME #1: BUILDING CAPABILITIES THROUGH TEAM FAMILIARITY
Are organizational capabilities simply the aggregation of individual skills and experience, or do they also depend on particular connections between individuals developed through prior work experience? Since a capability consists of the accumulated... View Details
- 11 Jun 2013
- First Look
First Look: June 11
alternative explanations for some important empirical observations in IB, such as bunching and second-mover advantage in market entries. 2006 Journal of Financial Economics How Do Staggered Boards Affect Shareholder Value? Evidence from... View Details
Keywords: Carmen Nobel
- January 1996 (Revised February 1997)
- Case
Exploring Brand-Person Relationships: Three Life Histories
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- October 2020 (Revised March 2024)
- Case
Experimentation at Yelp
By: Iavor Bojinov and Karim R. Lakhani
Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
- October 2024
- Case
Ranger Energy Services: Bridging Public & Private Markets
By: Joseph Pacelli, Ravi Ramniklal Gondalia and James Weber
In August of 2017, CSL Capital, a private equity fund founded and operated by Charlie Leykum (HBS ’04), was deciding to take one of its portfolio companies, Ranger Energy Services, public. Founded in 2014, Ranger Energy was an oilfield service company providing... View Details
Keywords: Entrepreneurship; Initial Public Offering; Financial Strategy; Valuation; Private Equity; Business Strategy; Investment Portfolio; Investment Return; Financial Services Industry; Energy Industry; United States
Pacelli, Joseph, Ravi Ramniklal Gondalia, and James Weber. "Ranger Energy Services: Bridging Public & Private Markets." Harvard Business School Case 125-023, October 2024.
- Article
Adaptive Machine Unlearning
By: Varun Gupta, Christopher Jung, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi and Chris Waites
Data deletion algorithms aim to remove the influence of deleted data points from trained models at a cheaper computational cost than fully retraining those models. However, for sequences of deletions, most prior work in the non-convex setting gives valid guarantees... View Details
Gupta, Varun, Christopher Jung, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi, and Chris Waites. "Adaptive Machine Unlearning." Advances in Neural Information Processing Systems (NeurIPS) 34 (2021).
- 18 Jan 2016
- Research & Ideas
Hazard Warning: The Unacceptable Cost of Toxic Workers
Minor’s definition of a toxic worker isn’t the employee who is gratingly loud or who leaves her lunch in the office refrigerator until fossilized. He is focusing on employees who damage the company itself or other employees and were fired... View Details
Keywords: by Roberta Holland
- Article
Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
- 07 Oct 2014
- First Look
First Look: October 7
Business School Case 914-049 YAAS's Service Center This case is about a compensation change at an automotive service company in the Middle East. The case allows investigation... View Details
Keywords: Sean Silverthorne
- November 2012
- Teaching Note
Groupon (TN)
By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Steven C. Wheelwright
Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.
Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform... View Details