food and beverage - Publications - Faculty & Research

21 Jan 2021
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imports 90 percent of its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its... View Details

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry

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2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

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27 Oct 2014
Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

Near the Guatemalan border in Mexico's Chiapas region, sandwiched between the Sierra Madres and the Pacific Ocean, there's a fertile pocket of land called the Soconusco. While once a hotbed of cacao production for the Aztecs View Details

Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage

April 1990 (Revised February 1994)
Case

Standard Fruit Co. in Nicaragua (A) (Abridged)

By: James E. Austin

Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua

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23 Mar 2010
First Look

First Look: March 23

catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, View Details

Keywords: Martha Lagace

Profile

Cristina Ros Blankfein

was going to meet with Jen about this new idea, we had a case on the cola wars in my strategy class,” said Blankfein. “It was obvious that Coke and Pepsi were mammoths in the beverage space View Details

09 Aug 2011
News

A Toast to Macchu Pisco

Asher: Distilling pisco, riding a wave. Courtesy Melanie Asher In America, it’s the new big thing in cocktails and mixology, or so proclaimed the New York Times (June 22, 2011): “Pisco, the clear grape spirit of South America .the... View Details

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

D. Wayne Calloway

Calloway is credited with streamlining PepsiCo’s organization, empowering its employees at all levels, and generating substantial growth. Under his leadership, Calloway organized PepsiCo into three major business units: soft drinks, snack... View Details

Keywords: Food & Tobacco

November 2022
Case

Chêne Bleu: Caught in the Trade Tariff Crossfire

By: Dante Roscini, Elena Corsi and Daniela Beyersdorfer

A French wine estate faced a 25% tariff on its U.S. exports following a multi-decade-long EU-U.S. trade dispute in the aerospace industry. View Details

Keywords: Trade; Globalized Markets and Industries; Business Startups; Business Strategy; Expansion; Family Business; Distribution; Agribusiness; Taxation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France; United States; Europe

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May 1994 (Revised May 1995)
Teaching Note

Cola Wars Continue: Coke vs. Pepsi in the 1990s TN

By: David B. Yoffie

Teaching Note for (9-794-055). View Details

Keywords: Food and Beverage Industry; North and Central America

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02 Dec 2013
News

Do-It-Yourself Dinners Inspired a Booming Business

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

July 1997
Teaching Note

U.S. Bank of Washington (TN)

By: W. Carl Kester

Teaching Note for (9-292-057). View Details

Keywords: Financing and Loans; Cash Flow; Financial Statements; Business Subsidiaries; Commercial Banking; Managerial Roles; Food and Beverage Industry; Food and Beverage Industry; United States

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March 2005 (Revised May 2005)
Case

Noodles & Company (Abridged)

By: Linda A. Cyr

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must... View Details

Keywords: Competition; Entrepreneurship; Franchise Ownership; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

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06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details

Keywords: by Danielle Kost; Health

Dwight L. Stuart

Continuing his father’s and grandfather’s tradition of success at Carnation, Dwight Stuart helped increase company sales to well over $2 billion by 1979. During his tenure, he introduced almost 200 new products, View Details

Keywords: Food & Tobacco

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

Government officials should have poured much more money into producing and distributing COVID-19 vaccines to save more lives and rescue the economy faster, according to new research co-authored by 16... View Details

Keywords: by Michael Blanding; Health

13 May 2014
First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. View Details

Keywords: Sean Silverthorne