food and beverage - Publications - Faculty & Research

United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass production and mass marketing in the American... View Details

Keywords: Carmen Nobel

June 2011
Teaching Note

Zespri (TN)

By: Jose B. Alvarez and Mary Shelman

Teaching Note for 511001. View Details

Keywords: Competition; Brands and Branding; Innovation and Invention; Corporate Strategy; Patents; Food and Beverage Industry; Australia; New Zealand

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05 Oct 2009
Research & Ideas

The Vanguard Corporation

Can we use our capabilities in the electronic sensor business to deal with these problems and issues? For example, one of the things they are working on is biosensors that can be attached to the food chain,... View Details

Keywords: by Sean Silverthorne

November 2004
Case

Innocent Drinks

By: William A. Sahlman and Dan Heath

The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details

Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe

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23 Dec 2008
First Look

First Look: December 23, 2008

CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision... View Details

Keywords: Martha Lagace

1976
Chapter

Attacking the Malnutrition Problem

By: James E. Austin

Keywords: Nutrition; Food; Problems and Challenges; Agriculture and Agribusiness Industry

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By 1966, Cummings had grown Consolidated Foods into the nation’s fastest growing food processor, with sales of $830 million. Cummings’ most significant acquisition was Sara Lee, which he purchased in 1956... View Details

Keywords: Food & Tobacco

April 2004 (Revised June 2004)
Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch

Teaching Note to (9-504-016). View Details

Keywords: Customer Relationship Management; Food and Beverage Industry

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01 Mar 2021
Blog Post

Building Sustainable Brands

role to ask her about what life has been like since HBS and what she is looking forward to most. Where are you working now? After HBS, I joined General Mills, one of the largest food manufacturers in the... View Details

04 Mar 2013
News

Young entrepreneurs sell Pushpins app to retail giant

Keywords: Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

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C&S Wholesale Grocers: The Challenge of Self-Managed Teams

Gallardo's Salsa

Frito-Lay, Inc.: The Backhaul Decision (TN)

Mattson Foods, Inc.: The Bardolini Division, Teaching Note

Carnation International

Benihana of Tokyo, Teaching Note

SeaChick: Entrepreneurship in Aquaculture

Dunkin' Donuts (B): Field Management, Teaching Note

Dunkin' Donuts (C)

Asahi Breweries, Ltd. TN

January 3, 2017

Zespri (TN)

The Vanguard Corporation

Innocent Drinks

First Look: December 23, 2008

Attacking the Malnutrition Problem

Nathan Cummings

Starbucks: Delivering Customer Service (TN)

Building Sustainable Brands

Young entrepreneurs sell Pushpins app to retail giant