Publications

January 1995
Background Note

Note on Foreign Direct Investment

By: Debora L. Spar

Between 1985 and 1990, the global economy witnessed an unprecedented surge in flows of foreign direct investment (FDI). This sudden increase called back into prominence the range of questions that have long surrounded FDI. What causes firms to expand or contract their... View Details

Keywords: Foreign Direct Investment

Career Coach

Manuel Llano

Manuel wants to help students explore the opportunities available to HBS students in the Investment Banking, Investment Management, and Venture Capital industries. Manuel can provide insights into how these... View Details

26 Jul 2016
Video

HBS Alumni Community

September 2020
Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley

In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details

21 Mar 2024
Blog Post

SVMP Gave Me the Courage to Fail

vulnerability involved in the process prompted me to reflect and truly determine my motivation and what I hoped to gain from the experience. Throughout the program, we were encouraged to take risks View Details

October 2017 (Revised September 2022)
Teaching Note

Fuyao Glass America: Sourcing Decision

By: Willy Shih

This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details

Keywords: Supply Chains; Labor Market; Labor Supply; Arbitrage; Tradable Sector; Supply Chain Management; Supply Chain; Labor; Globalization; Globalized Markets and Industries; Geographic Location; Auto Industry; United States; China

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

challenging myself. I want to be equipped for further responsibilities to create an impact on the arts and entertainment as the industry evolves. An MBA presented an incredible opportunity for me to take... View Details

2020
Working Paper

Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?

By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani

We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously... View Details

Keywords: Cognitive Similarity; Knowledge Creation; Knowledge Sharing; Knowledge Dissemination; Relationships

SSRN

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September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry

10 May 2010
Research & Ideas

What Top Scholars Say About Leadership

neglected. This trend was exacerbated as research inside the academy moved more toward large computerized databases. Leadership largely dropped off the agenda in mainstream academic institutions. It is ironic, though. If we go back to the... View Details

Keywords: by Martha Lagace; Education

Article

Making Exit Interviews Count

By: Everett Spain and Boris Groysberg

In the knowledge economy, skilled employees are the assets that drive organizational success. Thus companies must learn from them—why they stay, why they leave, and how the organization needs to change. A thoughtful exit interview—whether it be a face-to-face... View Details

Keywords: Information; Management Practices and Processes; Retention; Resignation and Termination

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28 May 2025
Video

Smarter Career Navigation Made Easy

Jul 26 2016
Short Film

HBS Alumni Community

November 2022
Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan

This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details

April 1992 (Revised April 1996)
Case

Harcourt Brace Jovanovich, Inc.

By: Hugo Uyterhoeven

The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry:... View Details

Keywords: Competition; Boundaries; Supply and Industry; Segmentation; Publishing Industry

January 2010 (Revised August 2011)
Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld

When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details

Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry

2010
Chapter

Cost Structure Patterns in the Asset Management Industry

By: Dennis Campbell and Frances X. Frei

This chapter examines patterns in the cost structure of asset management firms and establishes two important trends in cost behavior. First, when revenues are growing, "indirect" costs related to sales, distribution, marketing, personnel, technology, and occupancy are... View Details

Keywords: Financial Crisis; Asset Management; Cost Management; Financial Services Industry

February 2018 (Revised August 2023)
Case

Nykaa.com: A Passion for Beauty

By: Paul Gompers, Anjali Raina and Rachna Chawla

Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details

Keywords: Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making