Publications

18 Apr 2012
Research & Ideas

HBS Cases: Who Controls Water?

Business Administration at Harvard Business School. Reinhardt led a discussion of the case recently in the MBA field study seminar Innovation in Business, Energy, and Environment, held in Harvard's View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness

January 2011
Teaching Note

Neoprene (TN)

By: Tom Nicholas

Teaching Note for 810-084. View Details

Keywords: Financial Crisis; Collaborative Innovation and Invention; Sales; Production; Corporate Disclosure; Commercialization; Rubber Industry; United States; Germany; Russia

March 2002 (Revised January 2003)
Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall

Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details

Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry

July 2000 (Revised September 2005)
Case

Guidant: Radiation Therapy

Describes a potential new approach to treating cardiac disease--radiation therapy. Guidant, a leading medical device maker, faces a choice about whether to pursue this new and risky technology and, if so with what strategy. View Details

Keywords: Entrepreneurship; Decisions; Innovation Strategy; Health Care and Treatment; Product Design; Corporate Strategy; Medical Specialties; Medical Devices and Supplies Industry; Health Industry

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

October 2009 (Revised August 2014)
Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt

Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States

June 1983 (Revised November 2001)
Case

EMI and the CT Scanner (A)

By: Christopher A. Bartlett

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details

Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry

August 2001
Case

Charmed Technology

By: Youngme E. Moon

Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details

Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry

Find at Harvard

October 2006 (Revised March 2007)
Case

The ColorMatch Hair Color System

By: Clayton M. Christensen and Matthew Beecher

Describes the challenge of finding the right market for a product. View Details

Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry

01 Mar 2014
News

Everything Old Is a New Opportunity

health and medical advances, says Johnston, "there are huge possibilities for new products and services [see sidebars], but business needs to change its mentality about aging. With innovation will come... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

01 Dec 2009
News

Losing Our Competitive Edge

difficult than suspected. During the boom years, when all seemed well, capabilities that underpin innovation in a wide range of products were continuing to deteriorate. My HBS colleague Willy Shih and I... View Details

Keywords: Gary P. Pisano; Manufacturing

24 Sep 2014
Op-Ed

Tackling Climate Change Will Cost Less Than We Think

costs fell by more than 60 percent. We've seen change of a similar magnitude in civilian industries as well. Less than 2 percent of the US population/workforce now works on the land, but agricultural production has only continued to... View Details

Keywords: by Rebecca Henderson; Energy; Utilities

01 Jun 2003
News

Books

the lengthy rehearsals leading up to a production of Tennessee Williams’s classic play A Streetcar Named Desire. Austin and Devin then draw parallels to the ways in which path-breaking companies, such as Sun Microsystems, promote View Details

Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Information

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

Revenue: The Case of Yelp.com, which explored how restaurant reviews on Yelp affect their bottom lines.) Reviewing The Reviewers After spending some time on Yelp, Luca questioned whether the site's star-based rating system (five stars for the best) truly reflected the... View Details

Keywords: by Kim Girard; Food & Beverage

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

All good managers understand the importance of making sure that every member of a team feels personally motivated and necessary throughout the workday, lest their work should stagnate and suffer. But what's the key to igniting creativity, joy, trust, and View Details

Keywords: by Carmen Nobel

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

friends and family while hanging out in a VR living room, to attending a concert with hundreds of people from around the world, to just playing games together.” Can you tell us about your role as head of product marketing for AR/VR... View Details

June 2010
Teaching Note

Apple Inc. in 2010 (TN)

By: David B. Yoffie

Teaching Note for 710467. View Details

Keywords: Innovation and Invention; Business Strategy; Success; Sales; Growth and Development; Competition; Product Launch; Electronics Industry; Computer Industry

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

the idea that it has to be one or the other. In the innovation literature, it's always about creativity versus discipline. Well Oldani shows that it's not versus, it's and. You talk to this guy and you think he's a View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

May 2008 (Revised March 2010)
Case

Palm (A): The Debate on Licensing Palm's OS (1997)

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry