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  • All HBS Web  (8,502)
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  • April 1996 (Revised June 1999)
  • Case

NYPD New

By: James L. Heskett
Police Commissioner Bratten and his staff have led a process designed to create a results-oriented police department from one that previously emphasized and measured effort. With increasing budgeting pressures, the next phase of effort calls for increasing emphasis on... View Details
Keywords: Leadership; Performance Productivity; Leadership Style; Budgets and Budgeting; Public Administration Industry
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Heskett, James L. "NYPD New." Harvard Business School Case 396-293, April 1996. (Revised June 1999.)
  • 05 Sep 2013
  • News

Who Will Radically Disrupt American Health Care?

  • January 2010 (Revised March 2013)
  • Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
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Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
  • October 1993 (Revised September 1994)
  • Case

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf
Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details
Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management
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Bartlett, Christopher A., and Kathleen Scharf. "Becton Dickinson: Worldwide Blood Collection Team." Harvard Business School Case 394-072, October 1993. (Revised September 1994.)
  • May 1986 (Revised July 1995)
  • Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
  • October 2018 (Revised July 2023)
  • Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
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Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised July 2023.)
  • October 2002 (Revised March 2013)
  • Case

Intermountain Health Care

By: Richard M.J. Bohmer, Amy C. Edmondson and Laura Feldman
Intermountain Health Care (IHC), an integrated delivery system based in Utah, has adopted a new strategy for managing health care delivery. The approach focuses management attention not only on the facilities where care takes place but also on physician decision making... View Details
Keywords: Ethnicity; Innovation Strategy; Cost Management; Information Technology; Organizational Structure; Technology Adoption; Performance Improvement; Problems and Challenges; Adoption; Change Management; Cost vs Benefits; Health Care and Treatment; Health Industry; Utah
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Bohmer, Richard M.J., Amy C. Edmondson, and Laura Feldman. "Intermountain Health Care." Harvard Business School Case 603-066, October 2002. (Revised March 2013.)
  • October 2003 (Revised January 2004)
  • Exercise

Electric Maze Exercise, The

By: Amy C. Edmondson and Hanna Rodriguez-Farrar
This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details
Keywords: Change Management; Leadership; Learning; Groups and Teams; Risk and Uncertainty
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Edmondson, Amy C., and Hanna Rodriguez-Farrar. "Electric Maze Exercise, The." Harvard Business School Exercise 604-046, October 2003. (Revised January 2004.)
  • April 2010 (Revised March 2011)
  • Case

Tata Nano The People's Car

By: Krishna G. Palepu, Bharat N. Anand and Rachna Tahilyani
The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing... View Details
Keywords: Price; Globalized Firms and Management; Disruptive Innovation; Emerging Markets; Business Processes; Quality; Competition; Auto Industry; Manufacturing Industry; India
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Palepu, Krishna G., Bharat N. Anand, and Rachna Tahilyani. "Tata Nano The People's Car." Harvard Business School Case 710-420, April 2010. (Revised March 2011.)
  • 2021
  • Book

Sales Management That Works: How to Sell in a World That Never Stops Changing

By: Frank V. Cespedes
Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive... View Details
Keywords: Sales; Strategy; Salesforce Management; Change; Adaptation
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Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, 2021.
  • 15 May 2020
  • Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

the future. Process planning and scenario planning make more sense than fixed projections because they focus on answerable questions. What is required to remain solvent per month? What startup costs will be... View Details
Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence
  • 04 Feb 2010
  • What Do You Think?

What’s the Best Way to Make Careful Decisions?

the Complete Solution ought to be the key." Most argued for a process involving intuition based on analysis and experience. Rowland Freeman commented, "A great deal depends on the magnitude of the... View Details
Keywords: by James Heskett
  • Winter 2013
  • Article

How to Identify the Best Customers for Your Business

By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III
How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details
Keywords: Customer Relationship Management; Growth Management; Sales
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Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III. "How to Identify the Best Customers for Your Business ." MIT Sloan Management Review 54, no. 2 (Winter 2013): 53–59.

    Tomás Hudson

    Keywords: Chemicals
    • June 2001 (Revised July 2001)
    • Case

    Boston Lyric Opera

    By: Robert S. Kaplan and Dennis Campbell
    The Boston Lyric Opera was the fastest growing opera company in North America during the 1990s. Having successfully completed a move to a larger facility in 1999, the board and general director recognize the need to develop a formal strategic planning and governance... View Details
    Keywords: Balanced Scorecard; Strategic Planning; Arts; Growth and Development Strategy; Governing and Advisory Boards; Fine Arts Industry; Massachusetts
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    Kaplan, Robert S., and Dennis Campbell. "Boston Lyric Opera." Harvard Business School Case 101-111, June 2001. (Revised July 2001.)
    • March 2003 (Revised November 2005)
    • Case

    Trend Micro (A)

    By: Lynn S. Paine and Kim Bettcher
    The founder and CEO of Trend Micro is seeking to develop an effective decision-making process for the company's multicultural executive team as part of his effort to develop a more cohesive and focused global organization. This case describes the company's growth and... View Details
    Keywords: Decision Making; Management Teams; Diversity; Information Technology Industry
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    Paine, Lynn S., and Kim Bettcher. "Trend Micro (A)." Harvard Business School Case 303-065, March 2003. (Revised November 2005.)
    • Article

    What Evolution Can Teach Us About Innovation

    By: Noubar Afeyan and Gary P. Pisano
    Many people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors argue. Breakthroughs can be systematically generated using a process modeled on the principles that drive evolution in... View Details
    Keywords: Breakthrough Innovation; Variance Generation; Selection Pressure; Emergent Discovery; Innovation and Invention; Value Creation; Innovation Leadership
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    Afeyan, Noubar, and Gary P. Pisano. "What Evolution Can Teach Us About Innovation." Harvard Business Review 99, no. 5 (September–October 2021): 62–72.
    • May 1997 (Revised May 2004)
    • Case

    Precision Worldwide, Inc.

    By: William J. Bruns Jr.
    A competitor has developed and introduced a superior product that is less costly to manufacture. Precision Worldwide must decide whether to match the competitor's product, when to do so, and how to price, given that it holds a large inventory of its now inferior... View Details
    Keywords: Decision Making; Price; Cost; Competition
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    Bruns, William J., Jr. "Precision Worldwide, Inc." Harvard Business School Case 197-103, May 1997. (Revised May 2004.)
    • July 2000 (Revised April 2011)
    • Case

    Greeley Hard Copy, Portable Scanner Initiative (A)

    By: Michael L. Tushman and Daniel Radov
    Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has been working to develop a portable scanner product for the past five years with mixed results. The new general... View Details
    Keywords: Technological Innovation; Leading Change; Product Development; Organizational Structure; Hardware; Technology Industry
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    Tushman, Michael L., and Daniel Radov. "Greeley Hard Copy, Portable Scanner Initiative (A)." Harvard Business School Case 401-003, July 2000. (Revised April 2011.)
    • Research Summary

    Competing on a Common Platform

    Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details
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