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  • June 2004 (Revised June 2006)
  • Case

Scientific-Atlanta, Inc.

By: Thomas R. Eisenmann
Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details
Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 23 Dec 2019
  • News

Some of the Difficulties of Driving Behavior Change

    Jeremy Yang

    Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
    Keywords: media; media; media; media; media
    • December 2016
    • Article

    The Effect of File Sharing on Record Sales, Revisited

    By: Felix Oberholzer-Gee and Koleman Strumpf
    Even as we approach the twentieth anniversary of widespread file sharing, its impact on the sale of copyrighted material remains in dispute. We contributed to this debate with an early study, “The Effect of File Sharing on Record Sales: An Empirical Analysis,” that was... View Details
    Keywords: Crime and Corruption; Copyright; Sales; Retail Industry; Music Industry
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    • Web

    Marketing - Doctoral

    By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one... View Details
    • 17 Jan 2024
    • Research & Ideas

    Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

    Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details
    Keywords: by Tim Gray
    • Article

    Signing at the Beginning vs at the End Does Not Decrease Dishonesty

    By: Ariella S. Kristal, A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar and Dan Ariely
    Honest reporting is essential for society to function well. However, people frequently lie when asked to provide information, such as misrepresenting their income to save money on taxes. A landmark finding published in PNAS (Shu, Mazar, Gino, Ariely, and Bazerman,... View Details
    Keywords: Morality; Nudge; Policy-making; Replication; Honesty; Moral Sensibility; Behavior; Policy
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    • 2011
    • Working Paper

    Matthew: Effect or Fable?

    In a market context, a status effect occurs when actors are accorded differential recognition for their efforts depending on their location in a status ordering, holding constant the quality of these efforts. In practice, because it is very difficult to measure... View Details
    Keywords: Risk and Uncertainty; Status and Position; Measurement and Metrics; Quality
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      The Implications of Working Without an Office

      In early 2020, the world began what is undoubtedly the largest work-from-home experiment in history. Now, organizations continue to wrestle with whether and how to have workers return to their offices. Business leaders need to be able to answer a number of questions... View Details

      • 2025
      • Chapter

      Critical Choices in Designing a Board: An Overview

      By: Suraj Srinivasan and Lynn S. Paine

      Board design is never one-size-fits-all. It’s a series of critical choices—each with trade-offs—that can define how a board functions, governs, and delivers strategic value.

      That’s the premise of "Critical Choices in Designing a Board," a... View Details

      Keywords: Governing and Advisory Boards
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        The Transparency Paradox

        2013 Winner of Academy of Management Awards for Outstanding Publication in Organizational Behavior and Best Published Paper in Organization and Management Theory

        Using data from embedded participant-observers and a field experiment at the second... View Details

        • 10 Feb 2015
        • First Look

        First Look: February 10

        John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that... View Details
        Keywords: Sean Silverthorne
        • May 2011 (Revised January 2013)
        • Case

        Nike Football: World Cup 2010 South Africa

        By: Elie Ofek and Ryan Johnson
        Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
        Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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        • 2019
        • White Paper

        Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

        By: George Serafeim, T. Robert Zochowski and Jennifer Downing
        Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed... View Details
        Keywords: Impact-Weighted Accounts; IWAI; Background; Economic Systems; Economy; Corporate Social Responsibility and Impact; Measurement and Metrics; Financial Statements
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        • Web

        Accounting & Management - Doctoral

        and Management, the dissertation may take the form of three publishable papers or one longer dissertation. Recent questions students have explored include the ways in which managers use retail-level... View Details
        • 14 Apr 2015
        • First Look

        First Look: April 14

          Publications April 2015 Routledge Strong Brands, Strong Relationships By: Fournier, Susan, Michael Breazeale, and Jill Avery Abstract—From the editorial team of the groundbreaking Consumer-Brand Relationships: Theory View Details
        Keywords: Sean Silverthorne
        • 05 Aug 2014
        • First Look

        First Look: August 5

          Publications August 2014 Journal of Experimental Psychology: General Emodiversity and the Emotional Ecosystem By: Quoidbach, Jordi, June Gruber, Moïra Mikolajczak, Alexsandr Kogan, Ilios Kotsou, and... View Details
        Keywords: Sean Silverthorne
        • November 2009
        • Article

        Telegraphs—Shrinking Economic Distances? A Preliminary Enquiry, 1870s-1912

        By: Felipe Tamega Fernandes
        This is a very preliminary report on sources and data for my research on telegraphs. Telegraphs are usually analysed in the context of railway expansion and the literature has somewhat neglected the role of telegraphic communication for the development of steamship... View Details
        Keywords: Economic History; Communication Technology; Rail Transportation; Ship Transportation; Telecommunications Industry
        Related
        • Program

        Strategic Marketing for Driving Growth

        changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure... View Details
        • 21 Apr 2023
        • Research & Ideas

        The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

        attention share it captures, understanding why consumers engage with digital products is important beyond this market—for instance, gambling-like motives also drive media and entertainment consumption.”... View Details
        Keywords: by Scott Van Voorhis; Media & Broadcasting; Media & Broadcasting