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Show Results For
- All HBS Web
(3,670)
- People (9)
- News (619)
- Research (2,461)
- Events (62)
- Multimedia (3)
- Faculty Publications (1,166)
- Web
Online AI Course | HBS Online
Baker, CEO and Chairwoman, Mozilla Dr. Sangita Reddy, Joint Managing Director, Apollo Hospitals Enterprise Limited India Show Hide Details Concepts Strategy: Network Effects and Learning View Details
- September 22, 2023
- Article
How Software Companies Can Avoid the Trap of Product-Led Growth
By: Jeffrey J. Bussgang and Oliver Jay
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details
Bussgang, Jeffrey J., and Oliver Jay. "How Software Companies Can Avoid the Trap of Product-Led Growth." Harvard Business Review (website) (September 22, 2023).
- 01 Dec 2018
- News
Adapting to Meet Changing Needs
Sciences (SEAS), and the Faculty of Arts and Sciences debuted the Harvard Business Analytics Program (HBAP), an online certificate offering for executives focused on quantitative analysis and data science. A few months later, the first... View Details
- 23 Oct 2019
- News
Preparing Leaders to Leverage Artificial Intelligence
Administration, made educating students “to use data for judgment, and judgment for data” one of the top three priorities guiding the MBA curriculum. “AI is not just displacing human workers—it is changing the nature of firms, how they... View Details
- 14 Nov 2011
- Research & Ideas
Creating a Global Business Code
investigate corporate conduct standards around the world. But what started as a seemingly straightforward search soon grew into a major undertaking that required a dedicated server to process multilingual data from thousands of employees... View Details
Keywords: by Carmen Nobel
- November 2021
- Supplement
Ant Group (B)
By: Krishna G. Palepu, Feng Zhu and Susie L. Ma
Keywords: Information Technology; Value Creation; Network Effects; Strategy; Disruptive Innovation; Technology Industry; Financial Services Industry; China
Palepu, Krishna G., Feng Zhu, and Susie L. Ma. "Ant Group (B)." Harvard Business School Supplement 122-040, November 2021.
- 25 Aug 2022
- News
Open Market
battle-tested process for effective decision-making that generally starts with a six-page document. “You write your hypothesis, provide context and data to back it up, and you articulate a few different... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
Networks Published: September 14, 2009 Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look... View Details
Keywords: by Sean Silverthorne
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
Effects of Performance Pressure on Teams' Knowledge Use and Performance". Her research on more than seventy audit and consulting teams—combining survey data, hundreds of interviews, and direct observation at meetings—reveals insights into... View Details
Keywords: by Sarah Jane Gilbert
- 20 Sep 2013
- News
Connections Add Up
class and outside my class—that whole network is working for me to make a difference," says Morrison. Morrison has been making an impact since 2010, when she assumed the CEO role at the Council for Economic Education, based in New York... View Details
- Web
Cookie Information | HBS Online
certain advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by third-party advertising networks with our permission. Additional Information on Device... View Details
- 16 May 2018
- Research & Ideas
How Companies Managed Risk (and Even Benefitted) in World War Internment Camps
problems. Yet, they also enjoyed unexpected benefits, including plenty of networking and after-war opportunities for the tight community of German businesspeople in India. "The business implications of civil internment are uncharted... View Details
- November 2009 (Revised January 2010)
- Case
Communispace
By: Anat Keinan
Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details
Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Media and Broadcasting Industry
Keinan, Anat. "Communispace." Harvard Business School Case 510-018, November 2009. (Revised January 2010.)
- Web
Tips for Working Remotely | Information Technology
stolen, this will help you retrieve it, or to ensure the data on it cannot be obtained. If you plan on charging your mobile devices using public charging stations, purchase a USB data blocker to ensure that... View Details
- 01 May 2007
- First Look
First Look: May 1, 2007
subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement error and endogeneity. Exploiting a new comprehensive industry-level data set of 29... View Details
Keywords: Sean Silverthorne
- 2011
- Book
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
By: Fred Reichheld and Rob Markey
Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
Reichheld, Fred, and Rob Markey. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Boston, MA: Harvard Business Review Press, 2011.
- April 2021
- Teaching Note
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
- September 2014
- Case
Google Inc. in 2014 (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details
Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Advertising Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 (Abridged)." Harvard Business School Case 915-005, September 2014.
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
financial abuse Big Data applications—using data analysis to identify problems before they develop and suggest improvement opportunities After HBS, he put that knowledge to use in his six years at Nokia,... View Details
- December 2009 (Revised December 2012)
- Case
Sony and the JK Wedding Dance
By: John Deighton and Leora Kornfeld
Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details
Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry
Deighton, John, and Leora Kornfeld. "Sony and the JK Wedding Dance." Harvard Business School Case 510-064, December 2009. (Revised December 2012.) (request a courtesy copy.)