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April 2001
Exercise

Selecting a Hosting Provider

Asks students to develop criteria for selecting a Web hosting company, then to select one of three profiled in case exhibits. In choosing a hosting vendor, students represent one of two companies: one a start-up, the other an industrial-age manufacturer. By assigning... View Details

Keywords: Job Cuts and Outsourcing; Partners and Partnerships; Internet

March 2005 (Revised April 2007)
Case

Comergent Technologies Inc.: Enterprise E-Commerce

By: V. Kasturi Rangan and Marie Bell

Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details

Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry

October 2000 (Revised November 2001)
Case

Garage.com (A)

By: Dorothy A. Leonard and Elizabeth Kind

Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details

Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry

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November 1994
Case

VideoGuide, Inc. (A)

By: William A. Sahlman and Jason Green

VideoGuide is emerging from a development stage start-up and requires a significant capital infusion to commercialize its product. Various financing options are considered including going public, venture capital, private placement, or a strategic partner. Given the... View Details

Keywords: Capital Budgeting; Capital; Venture Capital; Financing and Loans; Corporate Entrepreneurship; Initial Public Offering; Markets; Partners and Partnerships; Growth and Development Strategy; Going Public

February 2001
Case

Bang Networks, Inc.

By: Paul A. Gompers and Sergio Rattner

Bob Rosin, president and CEO of Bang Networks, must decide how much debt financing to take on. The company is a raw start-up and is considering taking on $10 million in debt. The firm has six offers and needs to identify the best one. View Details

Keywords: Business Startups; Restructuring; Decisions; Borrowing and Debt; Venture Capital

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November 1998 (Revised June 1999)
Case

MedSim

An Israeli high-tech start-up has developed an innovative simulator which makes possible non-patient training in medical ultrasound. The marketing function moves to the United States, the largest market, while other functions remain in Israel. The case describes a... View Details

Keywords: Technological Innovation; Training; Health Care and Treatment; Problems and Challenges; Business Startups; Globalized Markets and Industries; Technology Industry; Health Industry; Israel; United States

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details

April 2002
Case

Ocular

By: Paul A. Gompers, Gregor M. Andrade and Jonathan Man

Concerns the decision of Ed Kennedy, co-founder of Ocular Networks, as he decides what financing strategy his firm should take. The venture capital and public markets for telecommunications start-ups had dried up and Kennedy must decide whether to cut costs and raise... View Details

Keywords: Acquisition; Business Startups; Decisions; Venture Capital; Cost Management; Business Strategy; Telecommunications Industry

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September 1991
Case

Paul Olsen (A)

Paul Olsen, a doctoral management student, is considering forming a limited partnership to open a restaurant in a renovated downtown mall in Pittsburgh. He must assess the opportunity, find investors for the anticipated $250,000 start-up costs, and create a workable... View Details

Keywords: Entrepreneurship

May 2002 (Revised May 2003)
Case

Performance Indicator

Performance Indicator is a start-up that holds patents on the use of color-change technology to indicate when golf balls have been damaged by exposure to water. Because golfers put two to five used golf balls into play for every one new ball they buy, the used golf... View Details

Keywords: Information Technology; Patents; Entrepreneurship; Sports; Sports Industry; Entertainment and Recreation Industry

December 2016
Background Note

Reaching Beyond Your Organization: Empowering Innovation

By: William R. Kerr

Forward-thinking established companies utilize new routes for external innovation with start-ups and crowds. The reading reviews strategic partnerships, strategic investments, strategic acquisitions, and crowd-based collaborations. Case examples include Google, SK... View Details

Keywords: Innovation; Corporate Innovation; Collaboration; Partnerships; Innovation and Invention; Collaborative Innovation and Invention; Innovation Strategy

May 2024
Teaching Note

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie

Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details

Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel

June 2012 (Revised June 2012)
Case

PunchTab, Inc. Investor Presentation Deck

By: William R. Kerr and Ramana Nanda

This case examines the PowerPoint presentation that Ranjith Kumaran, founder of the start-up PunchTab, Inc., is using for his investment pitches to venture capital firms. Students can discuss the materials that Kumaran has included, his presentation style, and what... View Details

Keywords: Entrepreneurship; Management; Presentations; Venture Capital; Business Startups

Research Summary

Charitable Investing

He is working on the subject of why and how private foundations and public charities could buy securities in a private commercial venture if it furthered their charitable mission. For example, a MS foundation would buy stock in a start-up biotech venture... View Details

September 1992
Case

Vintage Directions, Inc.

By: Howard H. Stevenson

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details

Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management

December 1999 (Revised May 2002)
Case

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter

NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details

Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry

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December 2008 (Revised April 2010)
Case

Proteus Biomedical: Making Pigs Fly

By: Richard G. Hamermesh, Lauren Barley and Ginger Graham

Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is... View Details

Keywords: Business Startups; Entrepreneurship; Technological Innovation; Rights; Negotiation Deal; Business Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry

January 2005
Case

Building Career Foundations: Humphrey Chen (A)

Follows the career decision making of a second-year MBA student who is engaged and must negotiate both cross-cultural and dual-career issues. Humphrey Chen must decide between a consulting firm and running his own start-up company (pre-Internet boom). He confronts... View Details

Keywords: Decision Choices and Conditions; Personal Development and Career; Family and Family Relationships; Cross-Cultural and Cross-Border Issues

January 1998 (Revised June 1999)
Case

Chemdex.com

By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz

An Internet start-up company is developing an online marketplace for specialty chemicals and reagents. David Perry has been named a runner-up in the 1st annual HBS Business Plan contest and now faces seed-stage financing questions--how much money to raise, at what... View Details

Keywords: Valuation; Internet and the Web; Chemicals; Business Startups; Capital; Chemical Industry

August 1999 (Revised May 2000)
Case

E Ink

By: Teresa M. Amabile and Susan Archambault

E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry

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