Publications

13 Sep 2012
Research & Ideas

Why Public Companies Underinvest in the Future

opportunities relative to similar private firms. A blow to the stock price induced by today's investment might be impossible to avoid, says Farre-Mensa. Ideally, public-firm managers would be able to convey to analysts and investors that lower profits near term would... View Details

Keywords: by Maggie Starvish

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details

Keywords: by Martha Lagace

April 2020 (Revised February 2023)
Case

GitLab and the Future of All-Remote Work (A)

By: Prithwiraj Choudhury and Emma Salomon

GitLab is arguably one of the world’s largest “all-remote” companies. Started in 2011 and with more than 1,000 employees at present, it has no physical offices and all employees, including the entire C-Suite, work remotely from all parts of the world. The case... View Details

Keywords: Remote Work; Internet and the Web; Technology Adoption; Value Creation; Business Model; Organizational Structure

April 2017 (Revised November 2017)
Case

BlackRock (D): Organizing for the Future (with video links)

By: Ranjay Gulati, Jan W. Rivkin and Aldo Sesia

By the end of 2015, BlackRock had succeeded beyond any of the early dreams of its founders. The firm remained the world’s largest asset manager, with more than $4.6 trillion under management, and other financial services companies used BlackRock’s Aladdin platform to... View Details

Keywords: Strategy; Competition; Information Technology; Asset Management; Growth and Development Strategy; Financial Services Industry; United States

Article

Use Purpose to Transform Your Workplace

By: Leena Nair, Nick Dalton, Patrick Hull and William Kerr

Is keeping pace with the future of work incompatible with using purpose to guide the organization? Unilever is stretching its well-known commitment to purpose for a new and daunting challenge—the transformation of its workforce of more than 149,000 employees. Its... View Details

Keywords: Future Of Work; Purpose; Unilever; Organizations; Mission and Purpose; Talent and Talent Management; Transition; Decision Making; Transformation

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29 Mar 2008
Research & Ideas

Creativity, Entrepreneurship, and Organizations of the Future

and team creativity, entrepreneurship, organizations, and society. To develop a research agenda that identifies new questions and approaches relevant to both academics and practitioners. The underlying assumption of the colloquia was that organizations of the View Details

Keywords: by Teresa M. Amabile & Mukti Khaire

02 May 2008
What Do You Think?

What is the Future of State Capitalism?

Summing Up In state capitalism, is the operative word "capitalism"? State capitalism is neither to be applauded nor feared, judging from the tone of responses to this month's column. That is, "as long as the key decisions are in favor of making money for... View Details

Keywords: by Jim Heskett

Research Summary

Leading The Finance Function in the Future

Marc L. Bertoneche is analyzing, for research and teaching purposes, the trends of the finance function in various parts of the world and its increasing role as a strategic partner in business decisions. View Details

June 2025
Case

Roku and The Future of Television, 2025

By: David B. Yoffie, Julie Cruz and Samari Gilbert

January 2025
Teaching Note

Generative AI and the Future of Work

By: Christopher Stanton and Shira Aronson

Teaching Note for HBS Case No. 824-130. View Details

June 2024
Teaching Note

Numenta in 2020: The Future of AI

By: David B. Yoffie

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details

Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry

February 2023
Teaching Note

Amazon and the Future of Organized Labor

By: Reshmaan Hussam, Trevor Fetter and Grace Liu

Teaching Note for HBS Case No. 723-030. View Details

winter 2001
Article

The Past and Future of Competitive Advantage

By: Clayton M. Christensen

Keywords: Competition

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April 2018 (Revised November 2019)
Case

JD: Envisioning the Future of Retail (A)

By: Feng Zhu and Shirley Sun

JD, China’s second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company’s growth strategies. The... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; E-commerce; Retail Industry; China

February 2016 (Revised March 2019)
Case

Suncor and the Future of Oil Sands

By: Richard H.K. Vietor

Suncor, Canada's largest producer of "oil sands," faces a host of issues involving prices, costs, and the environment. The Government of Canada recently put an explicit limit on carbon emissions from oil sands and a price on carbon. Suncor, which produces more than... View Details

Keywords: Oil Sands; Energy; Price; Operations; Cost; Energy Industry; Canada

July 2010 (Revised November 2011)
Supplement

Zensar: The Future of Vision Communities (B)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Strategic Planning; Leadership Style; Employee Relationship Management; Decision Choices and Conditions; Information Technology; Collaborative Innovation and Invention; Business or Company Management; Expansion; Information Technology Industry; India

January 2008 (Revised April 2008)
Teaching Note

First Union Corporation (A): Future Bank (TN)

By: Frances X. Frei

Teaching Note for [602013]. View Details

Keywords: Banks and Banking; Banking Industry

March 2007
Teaching Note

eDonkey--Deciding the Future of File Sharing (TN)

By: Felix Oberholzer-Gee

Teaching note to 707482. View Details

Keywords: Technology Industry