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    Michael A. Wheeler

    Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • 2024
    • Working Paper

    Digital Platforms 2.0: Learnings, Opportunities, and Challenges

    By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou
    Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their... View Details
    Keywords: Digital Platforms; Technology Adoption; E-commerce; Market Design
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      James I. Cash

      Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

      Keywords: accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry
      • Web

      Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

      out Cole Haan from Nike and standing it up as an independent company, growing it, transforming it, and turning it around. I got to wear a lot of different hats,” Leahy recalls. From there, Leahy took on the General Manager of E-Commerce... View Details
      • July 2019 (Revised November 2019)
      • Case

      Osaro: Picking the Best Path

      By: William R. Kerr, James Palano and Bastiane Huang
      The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms... View Details
      Keywords: Artificial Intelligence; Machine Learning; Robotics; Robots; Ecommerce; Fulfillment; Warehousing; AI; Startup; Technology Commercialization; Business Startups; Entrepreneurship; Logistics; Order Taking and Fulfillment; Information Technology; Commercialization; Learning; Complexity; Competition; E-commerce
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        Alan D. MacCormack

        Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

        Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
        • August 2018 (Revised February 2023)
        • Case

        Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

        By: Jill Avery and Ayelet Israeli
        As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
        Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Health Industry; United States; North America; Europe
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        • 10 Jan 2023
        • Op-Ed

        Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

        roles do you know you definitely don’t want? This could be a level of responsibility (e.g., a founding CEO may know they never want to be a CEO again) or within a function of an organization. (e.g., an engineer who became a product leader may prefer to go back to... View Details
        Keywords: by Julia Austin

          Alvin E. Roth

          Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

          Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
          • January 2017 (Revised May 2019)
          • Case

          Paytm: Building a Payments Network

          By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
          By January 2017, Paytm, a mobile payments company that started in 2010, became India’s largest mobile payments platform with over 142 million users and $5 billion valuation. Could Paytm become a $100 billion company its founder Vijay Shekhar Sharma envisioned it be? View Details
          Keywords: Mobile Payments; Ecommerce; Mobile App; India; Entrepreneurship; Expansion; Service Operations; Mobile and Wireless Technology; E-commerce; Service Industry; India
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            John A. Deighton

            John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

            Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
            • 02 Feb 2016
            • First Look

            February 2, 2016

            Interorganizational Network Forms By: Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati Abstract—This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical analyses of existing... View Details
            Keywords: Sean Silverthorne
            • Web

            Advisory Board - Entrepreneurship

            involved or started a number of entrepreneurial ventures. While working three days a week at AOL, he bootstrapped Compare.com , which enabled customers to compare prices on everything from PCs to mortgages. Later, He worked for Open Market, an View Details
            • 11 Dec 2023
            • Blog Post

            Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

            General Manager of E-Commerce role and later GM of North America position, leading thousands of employees and a billion-dollar business. During this time, she also took on new roles in her personal life, marrying her husband Mike and... View Details
            • 16 May 2000
            • Research & Ideas

            Getting the Message: How the Internet is Changing Advertising

            according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of advertising will look like, but they agree that the pace and enormity of changes that have come... View Details
            Keywords: by Susan Young
            • 26 Oct 2022
            • Research & Ideas

            How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

            their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and... View Details
            Keywords: by Kara Baskin; Technology; Media & Broadcasting
            • Web

            Winners & Runners-Up | New Venture Competition

            Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details

              F. Warren McFarlan

              Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

              Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
              • October 2017 (Revised October 2022)
              • Case

              Jumia Nigeria: from Retail to Marketplace (A)

              By: Ramon Casadesus-Masanell and Namrata Arora
              Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
              Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa
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              • 01 Jan 2012
              • News

              Hiroshi Mikitani, MBA 1993

              Chairman and CEO, Rakuten, Inc. Download Mikitani profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1965 Born, Kobe, Japan 1972 Family moves to United States for two years 1988 Earns commerce degree, Hitotsubashi University 1988 Joins View Details