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  • December 2012 (Revised November 2014)
  • Case

Lit Motors

By: Thomas R. Eisenmann and Alex Godden
In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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Eisenmann, Thomas R., and Alex Godden. "Lit Motors." Harvard Business School Case 813-079, December 2012. (Revised November 2014.)
  • October 1979 (Revised January 1983)
  • Background Note

IBM Corp., Background Note

Describes some aspects of how the senior managers of IBM conducted its affairs. Much of this note is a factual description of the design of the organization and of the formal process by which members of the organization worked together. Also contains excerpts from... View Details
Keywords: Management Style; Organizational Design; Organizational Structure; Management Teams; Computer Industry; United States
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Vancil, Richard F. "IBM Corp., Background Note." Harvard Business School Background Note 180-034, October 1979. (Revised January 1983.)
  • October 1995
  • Case

Centex Telemanagement, Inc. (A)

By: William A. Sahlman and Andrew S. Janower
Contains a description of the events surrounding the financing of Centex Telemanagement, Inc. by Sierra Ventures, a venture capital fund. The case is written from the perspective of the venture capitalists and is designed to teach students about the process of venture... View Details
Keywords: Business Startups; Venture Capital; Entrepreneurship; Financing and Loans
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Sahlman, William A., and Andrew S. Janower. "Centex Telemanagement, Inc. (A)." Harvard Business School Case 396-101, October 1995.
  • 05 Jul 2021
  • News

Do Companies Really Need Chief Experience Officers to Know Their Customers?

    Design-Driven Innovation

    How to create innovations that customers do not expect, but that they eventually love? How to create products and services, that are so distinct from those that dominate the market and so inevitable that make people passionate?

    In a context where everyone is... View Details

    • October 2001 (Revised November 2002)
    • Case

    Herman Miller(B): Creating Innovation Streams

    By: Sandra J. Sucher and Stacy McManus
    In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
    Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
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    Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
    • April 2011 (Revised May 2011)
    • Case

    EMC2: Delivering Customer Centricity

    By: Thomas Steenburgh and Jill Avery
    This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
    Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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    Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
    • Research Summary

    Managing Product Development in Rapidly Changing Environments

    By: Alan D. MacCormack
    A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
    • January 2023 (Revised June 2024)
    • Case

    Adams + Beasley Associates

    By: Dennis Campbell and Iuliana Mogosanu
    This case illustrates how a strong culture, founder-led SME designed and used a unique performance metric—the job security index—to manage through periods of economic uncertainty. The case centers specifically on how the job security index was used in an interactive... View Details
    Keywords: Financial Crisis; Measurement and Metrics; Employee Ownership; Risk and Uncertainty; Small Business; Leadership; Organizational Culture
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    Campbell, Dennis, and Iuliana Mogosanu. "Adams + Beasley Associates." Harvard Business School Case 123-051, January 2023. (Revised June 2024.)
    • 13 Jan 2023
    • Blog Post

    Video: Introduction to the Harvard MS/MBA: Engineering Sciences

    in this program, which go through the design fundamentals and the process of launching a new high-tech venture. And it covers the whole process from the initial need discovery... View Details

      Improving Customer Compatibility

      In manufacturing operations, inputs to the production process are selected with compatibility in mind. However, this is not the case in most service operations, where customers provide inputs to the production process and are often bereft of the information they... View Details

      • June 2014
      • Teaching Note

      Lit Motors

      By: Thomas Eisenmann
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas. "Lit Motors." Harvard Business School Teaching Note 814-120, June 2014.
      • 12 Oct 2022
      • Video

      Christine Marie Ortiz Guzman on how we are all “designers”

      • October 1988 (Revised March 1989)
      • Case

      Florida Power Light Quality Improvement (QI) Story Exercise (A)

      Florida Power and Light (FPL) has developed a widely acclaimed quality improvement program (QIP). This exercise leads the students through the process that a division of FPL utilized in an attempt to "improve service." Specifically, the process requires students to... View Details
      Keywords: Quality; Service Delivery; Performance Improvement; Business Processes; Utilities Industry; Florida
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      Hart, Christopher. "Florida Power Light Quality Improvement (QI) Story Exercise (A)." Harvard Business School Case 689-041, October 1988. (Revised March 1989.)
      • August 2009
      • Case

      SK Telecom: Pursuing Happiness through Corporate Social Responsibility

      By: Christopher Marquis, Kwang Y. Ryu, Philip H. Mirvis and Bobbi Thomason
      Since 2006, SK Telecom has worked to develop strategic corporate social responsibility (CSR) programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive... View Details
      Keywords: Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Corporate Strategy; Telecommunications Industry; South Korea
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      Marquis, Christopher, Kwang Y. Ryu, Philip H. Mirvis, and Bobbi Thomason. "SK Telecom: Pursuing Happiness through Corporate Social Responsibility." Harvard Business School Case 410-042, August 2009.
      • October 1976
      • Background Note

      Industry Structural Change

      By: Michael E. Porter
      Presents a framework for understanding and predicting industry structural change. Examines 1) the important underlying forces causing structural change, 2) the key relationships among industry elements in the process of change, and 3) some implications of change for... View Details
      Keywords: Framework; Industry Structures; Organizational Change and Adaptation; Organizational Structure; Strategy; Corporate Strategy
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      Porter, Michael E. "Industry Structural Change." Harvard Business School Background Note 377-051, October 1976.
      • May 2003
      • Module Note

      Managing Product Development

      By: Stefan H. Thomke
      Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
      Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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      Thomke, Stefan H. "Managing Product Development." Harvard Business School Module Note 603-088, May 2003.
      • 26 Jul 2023
      • Research & Ideas

      STEM Needs More Women. Recruiters Often Keep Them Out

      the design of your partnership,” Lane says. “And if diversity is something you want to promote, then you want to make sure that every party or partner working on this is aligned.” For recruiters: Examine how you direct outreach efforts,... View Details
      Keywords: by Rachel Layne
      • 03 Apr 2018
      • News

      Practice Makes Perfect: Why Chinese Manufacturers Have A Production Advantage

      • April 2023 (Revised September 2023)
      • Case

      Levels: The Remote, Asynchronous, Deep Work Management System

      By: Joseph B. Fuller and George Gonzalez
      Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details
      Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States
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      Fuller, Joseph B., and George Gonzalez. "Levels: The Remote, Asynchronous, Deep Work Management System." Harvard Business School Case 323-069, April 2023. (Revised September 2023.)
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