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  • All HBS Web  (8,339)
    • People  (13)
    • News  (1,441)
    • Research  (4,676)
    • Events  (46)
    • Multimedia  (85)
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  • July 1995
  • Background Note

Reengineering Design Is Radical; Reengineering Change Is Not!

Discusses the two stages of an organization's reengineering effort--the design and implementation. While the design phase needs to be revolutionary, an organization must assess whether the appropriate path to implementation should be evolutionary or revolutionary.... View Details
Keywords: Change Management; Restructuring
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Stoddard, Donna B., and Sirkka Jarvenpaa. "Reengineering Design Is Radical; Reengineering Change Is Not!" Harvard Business School Background Note 196-037, July 1995.
  • June 2022
  • Case

Debbie Millman: Designing a Meaningful Life

By: Francesca Gino, Frances X. Frei and Anne Morriss
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Gino, Francesca, Frances X. Frei, and Anne Morriss. "Debbie Millman: Designing a Meaningful Life." Harvard Business School Multimedia/Video Case 922-703, June 2022.
  • August 2014
  • Case

Netflix: Designing the Netflix Prize (A)

By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar and Stephanie Healy Pokrywa
In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a... View Details
Keywords: Crowdsourcing; Prizes; Digitization; Algorithms; Recommendation Software; Disruption; Transformation; Collaborative Innovation and Invention; Technological Innovation; Knowledge Sharing; Applications and Software; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Technology Industry; United States
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Lakhani, Karim R., Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar, and Stephanie Healy Pokrywa. "Netflix: Designing the Netflix Prize (A)." Harvard Business School Case 615-015, August 2014.
  • 19 Oct 2011
  • Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
Keywords: by Garry Emmons; Construction; Real Estate

    Design Rules, Vol. 1: The Power of Modularity

    We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details
    • 2014
    • Working Paper

    Sharing Design Rights: A Commons Approach for Developing Infrastructure

    By: Nuno Gil and Carliss Y. Baldwin
    This study empirically investigates the relationship between design structure and organization structure in the context of new infrastructure development projects. Our research setting is a capital program to develop new school buildings in the city of Manchester, UK.... View Details
    Keywords: Design; Buildings and Facilities; Education
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    Gil, Nuno, and Carliss Y. Baldwin. "Sharing Design Rights: A Commons Approach for Developing Infrastructure." Harvard Business School Working Paper, No. 14-025, September 2013. (Revised January 2014.)
    • August 1988
    • Article

    Control vs. Resources in Channel Design

    By: Frank V. Cespedes
    Keywords: Design
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    Cespedes, Frank V. "Control vs. Resources in Channel Design." Industrial Marketing Management 17, no. 3 (August 1988): 215–227.
    • 2022
    • Working Paper

    The Issuance and Design of Sustainability-linked Loans

    By: Maria Loumioti and George Serafeim
    Sustainability-linked loans (i.e., syndicated loans for which pricing is linked to a sustainability performance indicator) have rapidly evolved into a significant private debt product. We find that sustainability-linked lending has been available mostly to borrowers... View Details
    Keywords: Sustainability; Sustainability Management; Credit Products; Loan Contracts; Loans; Corporate Finance; Credit Risk; Environment; ESG; ESG Ratings; Climate Change; Finance; Borrowing and Debt; Risk and Uncertainty; Credit
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    Loumioti, Maria, and George Serafeim. "The Issuance and Design of Sustainability-linked Loans." Harvard Business School Working Paper, No. 23-027, November 2022.
    • 1 Mar 2007 - 2 Mar 2007
    • Keynote Speech

    Steps toward a Science of Design

    By: Carliss Y. Baldwin
    Keywords: Design
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    Baldwin, Carliss Y. "Steps toward a Science of Design." National Science Foundation Conference on the Science of Design, Alexandria, VA, March 1–2, 2007.
    • 2025
    • Chapter

    Critical Choices in Designing a Board: An Overview

    By: Suraj Srinivasan and Lynn S. Paine

    Board design is never one-size-fits-all. It’s a series of critical choices—each with trade-offs—that can define how a board functions, governs, and delivers strategic value.

    That’s the premise of "Critical Choices in Designing a Board," a... View Details

    Keywords: Governing and Advisory Boards
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    Srinivasan, Suraj, and Lynn S. Paine. "Critical Choices in Designing a Board: An Overview." Chap. 3 in NYSE & JP Morgan, Public Company Series: Board Structure and Composition, edited by Joseph Hall and Stephen Byeff, 17–23. Public Company Series. Caxton Business & Legal, Inc., 2025.
    • 1994
    • Chapter

    A Workshop Design for Teaching Diversity

    By: D. A. Thomas
    Keywords: Teaching; Diversity; Design; Curriculum and Courses; Education Industry
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    Thomas, D. A. "A Workshop Design for Teaching Diversity." In Teaching Diversity and the Management School Curriculum, edited by B. Ferdmon. American Association of Collegiate Schools of Business, 1994.
    • 17 Oct 2013
    • Working Paper Summaries

    Sharing Design Rights: A Commons Approach for Developing Infrastructure

    Keywords: by Nuno Gil & Carliss Y. Baldwin
    • March 2010 (Revised May 2010)
    • Case

    Design Creates Fortune: 2000 Tower Oaks Boulevard

    By: John D. Macomber and Griffin James
    A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
    Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland
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    Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
    • October 23, 2011
    • Article

    Design Key to Canada's Pension Plan

    By: Robert C. Pozen
    Keywords: Design; Compensation and Benefits
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    Pozen, Robert C. "Design Key to Canada's Pension Plan." Financial Times (October 23, 2011).
    • 2007
    • Working Paper

    Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory

    By: Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack and John Rusnak
    Citation
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    LaMantia, Matthew J., Yuanfang Cai, Alan David MacCormack, and John Rusnak. "Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory." Harvard Business School Working Paper, No. 07-081, April 2007.
    • 29 Oct 2015
    • News

    How to Design (and Analyze) a Business Experiment

    • April 1983
    • Supplement

    Dansk Designs Ltd.: The Administration of Creativity, Video II

    By: Hugo Uyterhoeven
    Presents two divergent views on the administration of creativity. Jens Quistgaard, designer, discusses his feelings about Dansk's policy direction as it affects design creativity. Then Ted Nierenberg, president, discusses his type of management and some of the problems... View Details
    Keywords: Management; Brands and Branding; Problems and Challenges; Creativity; Balance and Stability
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    Uyterhoeven, Hugo. "Dansk Designs Ltd.: The Administration of Creativity, Video II." Harvard Business School Video Supplement 883-516, April 1983.
    • June 2001
    • Article

    Form and Function in Experimental Design

    By: A. E. Roth
    Keywords: Design
    Citation
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    Roth, A. E. "Form and Function in Experimental Design." Behavioral and Brain Sciences 24, no. 3 (June 2001).
    • February 2010 (Revised May 2010)
    • Supplement

    Bardhaman (B): Bengal Shrachi and the Township Design Decision

    By: John D. Macomber and Viraal Balsari
    A real estate developer in West Bengal chooses between two master plans for a 260 acre new township considering design, financing, and phasing. Two detailed master plans are considered, one with a radial design and an internal town square and one with a grid design and... View Details
    Keywords: Urban Development; Construction; Design; Finance; Construction Industry; Real Estate Industry; West Bengal
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    Macomber, John D., and Viraal Balsari. "Bardhaman (B): Bengal Shrachi and the Township Design Decision." Harvard Business School Supplement 210-063, February 2010. (Revised May 2010.)
    • 2007
    • Article

    Marketing to Design (Marketing and Design)

    By: Hirotaka Takeuchi
    Keywords: Marketing; Design
    Citation
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    Takeuchi, Hirotaka. "Marketing to Design (Marketing and Design)." Māketingu jānaru [Japan Marketing Journal], no. 105 (2007).
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