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- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Jun 2020
- News
Unleashed
crisis. What is cause for celebration or pride or shame. Culture even determines something as fundamental as what is funny. Humor is not a universal truth; it’s a cultural one. For example, a culture challenge at Riot Games was that View Details
Keywords: Jen McFarland Flint
- 20 Nov 2015
- News
Room to Grow
Despite New England’s long traditions of farming and fishing, only an estimated 5–10 percent of the food consumed in the region is actually produced there. That’s a fact Andrew Kendall (MBA 1988) is working hard to change. “At least 50... View Details
Keywords: Margie Kelley
- 01 Mar 2009
- News
Damon Silvers
that trouble was coming, just as the fact that in the United States consumer consumption has gone from 65 percent to 70 percent of GDP since 1970. The idea that the United States can maintain 300 million people in a broadly middle-class... View Details
- 01 Sep 2014
- News
All For One
employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top environmental brand in 2012. While creating... View Details
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
consumer deleveraging. This, in turn, has created defaults among financial institutions.” In this context, Kaplan maintains that the financial rescue plan was necessary but not sufficient by itself. “There has to be a second step, and it... View Details
- 01 Jun 2003
- News
Student Conferences, at a Glance
Lee-Chin, chairman and CEO of AIC, a Canadian mutual fund company. “Our behavior today will be our history tomorrow,” Chin said. “We have to make sure it is well written.” Panels included alumni from recent MBA classes discussing the ups... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
developed an imaging material comparable to paper, it would need to partner with others to build the display modules, handheld devices, digital content libraries, and e-commerce services to take advantage of it. And before sales could really take off, View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
- 01 Sep 2020
- News
We Rise
What Barna wasn’t fully prepared for, though, was the additional obstacles that came from fundraising while female. “Trying to explain the needs and consumer behavior of women buying beauty products to... View Details
- 01 Dec 2003
- News
Business Answers the Call
former assistant principal at St. Mark the Evangelist School in Harlem, Leschly later founded Exchange.com, an online marketplace for rare and hard-to-find consumer products. When his company was purchased by Amazon.com in 1999, CEO... View Details
- 06 Feb 2025
- News
How to Judge Your Next Job
distinguished fellow at the Clayton Christensen Institute for Disruptive Innovation and a lecturer at the Harvard Graduate School of Education, and Bernstein, an associate professor in the Organizational Behavior unit here at HBS, about... View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
- 01 Mar 2013
- News
Opening the Door
1981. The School's Nancy R. McPherson Professor of Business Administration, Herzlinger is the author of seven best-selling books, including her landmark volume Market-Driven Health Care (1997), which analyzed the revolutionary impact of View Details
- 01 Dec 2016
- News
Alumni Books of 2016
successful), and the future (create the new model).This framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring the different sets of behaviors and activities,... View Details
- 06 Dec 2018
- News
Source Code
from every other life form on the planet. (The “old” brain—that lower rear 30 percent—is responsible for more rote behaviors and drives: breathing, heartbeat, reflexes; anger, hunger, sex.) And this is how we learn—by moving through the... View Details