Publications

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

definition of a disruptive technology, less for a lot less)? Or is it something to be regarded as providing just one of several important inputs to future product development and marketing decisions involving primarily non-disruptive... View Details

Keywords: by James Heskett

November 2011
Case

Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

By: Michael Beer and Ingrid Vargas

In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details

Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Communications Industry; Communications Industry

Research Summary

Negotiating in the Shadow of Cancer

By: Deepak Malhotra

I am working with collaborators at the Memorial Sloan Kettering Cancer Center to develop interventions that will help surgeons communicate more effectively with cancer patients, with the goal of helping patients make better decisions regarding their health. View Details

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

When a company is small, communication among employees is as simple as rolling a desk chair around the room to talk to the president, the admin, or the chief engineer. But as a company grows, communication... View Details

Keywords: by Carmen Nobel

February 1995 (Revised June 1999)
Case

Chemical Bank: Implementing the Balanced Scorecard

By: Robert S. Kaplan and Norman Klein

The retail bank division of Chemical Bank faces declining margins and increased competition in its credit and deposit gathering and processing business. It wishes to implement a new strategy to become a preferred financial service provider to target customer groups.... View Details

Keywords: Balanced Scorecard; Adoption; Growth and Development Strategy; Communication Strategy; Customer Relationship Management; Management Systems; Performance Evaluation; Banks and Banking; Measurement and Metrics; Banking Industry

May 2006 (Revised November 2006)
Case

China: To Float or Not To Float? (F)- Alcatel and Strong Chinese Competition

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

The Chinese operations of Alcatel, a global communications solution provider based in France, were faced with strong local competition and a difficult market. It remained unclear how Alcatel would be able to recover growth in the Chinese market. Initiatives were... View Details

Keywords: Currency Exchange Rate; International Relations; Growth and Development Strategy; Research and Development; Competitive Strategy; Horizontal Integration; Communications Industry; China; France; United States

December 2005 (Revised September 2007)
Case

Canyon Johnson Urban Fund

By: Felix Oberholzer-Gee and Alexa Arena

Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on... View Details

Keywords: Investment; Projects; Business and Government Relations; Public Opinion; Urban Development; Real Estate Industry; Los Angeles

February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Health Industry; North Africa; South Africa; Asia; South America

July 1987 (Revised October 1995)
Case

Phillips 66: Controlling a Company Through Crisis

By: Lynda M. Applegate

The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details

Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Energy Industry; United States

Find at Harvard

Article

Conversational Receptiveness: Expressing Engagement with Opposing Views

By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino

We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then... View Details

Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management

Read Now

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

20 Nov 2017
Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

he has found to be the “3 C’s” of independent bookselling’s resurgence: community, curation, and convening. Community: Independent booksellers were some of the first to champion the idea of localism; bookstore owners across the nation promoted the idea of consumers... View Details

Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

November 2009
Article

Telegraphs—Shrinking Economic Distances? A Preliminary Enquiry, 1870s-1912

By: Felipe Tamega Fernandes

This is a very preliminary report on sources and data for my research on telegraphs. Telegraphs are usually analysed in the context of railway expansion and the literature has somewhat neglected the role of telegraphic communication for the development of steamship... View Details

Keywords: Economic History; Communication Technology; Rail Transportation; Ship Transportation; Telecommunications Industry

Read Now

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

December 1998 (Revised February 1999)
Case

City of Charlotte (A)

By: Robert S. Kaplan

The city manager's office in Charlotte, North Carolina, is attempting to align and focus the city's programs and operating departments. City managers, working collaboratively with the elected mayor and city council, have identified five strategic themes to make... View Details

Keywords: Balanced Scorecard; Government Administration; City; Growth and Development Strategy; Adoption; Public Sector; Management Teams; Programs; Performance Evaluation; Motivation and Incentives; Public Administration Industry; North Carolina

May 1992 (Revised June 1993)
Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett

Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details

Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

people to think, innovate, and take measured risk outside the core activities of the business; there is more freedom and self-management and less management as we know it; there is more community and less hierarchy; and there is more... View Details

Keywords: by Jim Heskett

November 2018
Case

frog design

By: Srikant M. Datar and Caitlin N. Bowler

The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of... View Details

Keywords: Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development