Publications

March 2006 (Revised October 2006)
Teaching Note

L'Oreal and the Globalization of American Beauty (TN)

Teaching Note to 805086. View Details

Keywords: Beauty and Cosmetics Industry

2006
Working Paper

Schumpeter's Plea: Rediscovering History and Relevance in the Study of Entrepreneurship

By: Geoffrey Jones and Rohit Daniel Wadhwani

Read Now

2006
Article

The End of Nationality? Global Firms and 'Borderless Worlds'

By: G. Jones

This article provides a historical perspective to current debates whether large global firms are becoming "stateless" and whether this is a historically new phenomenon. It shows that a great deal of international business in the nineteenth century was not easily fitted... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Trade; Ownership; International Finance; Economic Systems; International Accounting; Globalized Economies and Regions; Geographic Location; Nationality; Boundaries; Global Strategy

December 2005
Article

Reducing Slack: The Performance Consequences of Downsizing by Large Industrial Firms, 1977-93

By: E. Geoffrey Love and Nitin Nohria

Keywords: Business Ventures; Job Cuts and Outsourcing; Performance; Outcome or Result

August 2005 (Revised July 2014)
Case

Can Bollywood Go Global?

By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort

Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries... View Details

Keywords: History; Competition; Film Entertainment; Globalized Markets and Industries; Product Development; Motion Pictures and Video Industry; India

August 2005 (Revised January 2012)
Case

McKinsey and the Globalization of Consultancy

By: Geoffrey G. Jones and Alexis Lefort

Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details

Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry

July 2005 (Revised August 2011)
Case

Jesse Holman Jones and the Reconstruction Finance Corporation

By: Nitin Nohria, Anthony Mayo and Bridget Gurtler

Jesse Holman Jones is regarded as one of the most influential men in reviving the American economy from the Great Depression. With only an 8th grade education, he rose to the top of the banking, real estate, and lumber industries, as well as the upper echelons of... View Details

Keywords: Financial Crisis; Financial Strategy; Business History; Leading Change; Managerial Roles; Business and Government Relations; Power and Influence

July 2005 (Revised April 2007)
Teaching Note

Brazil at the Wheel (TN)

Teaching Note to (9-804-080). View Details

Keywords: Brazil

July 2005 (Revised August 2007)
Teaching Note

Making China Beautiful: Shiseido and the China Market (TN)

Teaching Note to (9-805-003). View Details

Keywords: China

July 2005
Teaching Note

Multinational Corporations in Apartheid-Era South Africa: The Issue of Reparations (TN)

Teaching Note to (9-804-027). View Details

Keywords: Lawsuits and Litigation; Globalized Firms and Management; South Africa

July 2005
Teaching Note

Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)

Teaching Note to (9-804-001). View Details

Keywords: Global Strategy; Multinational Firms and Management; Factories, Labs, and Plants; Investment; Sales; Entrepreneurship; Success; Production; Marketing; Manufacturing Industry; United States; Russia; Scotland

July 2005 (Revised October 2006)
Case

Global Fun: The Internationalization of Theme Parks

By: Geoffrey G. Jones and Steven Shaheen

A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details

Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris

2005
Book

Renewing Unilever: Transformation and Tradition

By: Geoffrey Jones

This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details

Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry

June 2005 (Revised January 2008)
Case

Good Technology: Empowering Mobility Around the Globe (A)

By: Geoffrey G. Jones and Adam Minnick

Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details

Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Technology Industry; California