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(278)
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- News (71)
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- Faculty Publications (75)
Show Results For
- All HBS Web
(278)
- People (1)
- News (71)
- Research (161)
- Events (1)
- Multimedia (3)
- Faculty Publications (75)
- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
- TeachingInterests
The Business of Entertainment, Media, and Sports (MBA)
By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
- October 2007
- Article
The Power of Stars: Do Star Actors Drive the Success of Movies?
By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
- Web
2024 Reunion Presentations - Alumni
Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select... View Details
- 04 Dec 2012
- First Look
First Look: December 4
PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details
Keywords: Carmen Nobel
- March 2025
- Case
YouTube: Bidding for NFL Sunday Ticket
By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Entertainment and Recreation Industry
Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
- 28 Sep 2010
- First Look
First Look: September 28, 2010
Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks... View Details
Keywords: Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
differentiate "quality FDI" in several different ways. First, we look at the possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including... View Details
Keywords: Sean Silverthorne
- January 2008 (Revised February 2011)
- Case
Club Atlético Boca Juniors
By: Anita Elberse, Alberto Ballve and Gustavo Herrero
Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president... View Details
Keywords: Business Model; Talent and Talent Management; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Sports; Sports Industry; Argentina
Elberse, Anita, Alberto Ballve, and Gustavo Herrero. "Club Atlético Boca Juniors." Harvard Business School Case 508-056, January 2008. (Revised February 2011.)
- October 2019 (Revised February 2020)
- Case
Relevent and LaLiga: Bringing Spanish Soccer to America
By: Anita Elberse and David Moreno Vicente
“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by... View Details
Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent and Talent Management; Globalization; Strategy; Sports Industry
Elberse, Anita, and David Moreno Vicente. "Relevent and LaLiga: Bringing Spanish Soccer to America." Harvard Business School Case 520-021, October 2019. (Revised February 2020.)
- February 2013
- Supplement
Cincinnati Children's Hospital Medical Center, Video Supplement 2012
By: Anita Tucker and Amy Edmondson
Keywords: Process Improvement; Leadership Succession; Healthcare; Quality And Safety; Transparency; Organizational Change and Adaptation; Management Succession; Health Care and Treatment; Performance Improvement; Business Processes; Health Industry; Ohio
Tucker, Anita, and Amy Edmondson. "Cincinnati Children's Hospital Medical Center, Video Supplement 2012." Harvard Business School Video Supplement 613-710, February 2013.
- 01 Jun 2010
- News
Get Well Soon
Medical Center” (CCHMC) details how one institution has implemented its own version of health-care reform, taking overall perfor-mance levels from well below average to the top 10 percent in the industry. Coauthored by HBS assistant... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
Working PapersLearn-how to Improve Collaboration and Performance Authors:Ingrid M. Nembhard, Anita L. Tucker, Richard M.J. Bohmer, Joseph H. Carpenter, and Jeffrey D. Horbar Abstract Organizational learning, a prerequisite for high... View Details
Keywords: Martha Lagace
- 25 Jan 2011
- First Look
First Look: Jan. 25
grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. An underdog brand biography can be strategically wielded to prevent or offset... View Details
Keywords: Sean Silverthorne
- Article
Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems
By: Anita L. Tucker, Sara J. Singer, Jennifer E. Hayes and Alyson Falwell
Objective To link safety-related concerns raised by frontline staff about hospital work systems (operational failures) to the safety and efficiency of hospitals, and to contrast these concerns with national patient safety initiatives.
Data... View Details
Keywords: Perspective; Opportunities; Safety; Performance Efficiency; System; Failure; Conferences; Employees; Management Analysis, Tools, and Techniques; Experience and Expertise; Health Care and Treatment; Health Industry; United States
Tucker, Anita L., Sara J. Singer, Jennifer E. Hayes, and Alyson Falwell. "Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems." Health Services Research 43, nos. 5, pt.2 (October 2008).
- August 2021
- Supplement
Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse
By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Andreessen Horowitz secures an agreement with Clubhouse, one of Silicon Valley’s hottest startups, to lead its ‘Series A’ funding round. One of the factors that insiders saw as pivotal in the race to be Clubhouse’s VC firm of choice was Andreessen... View Details
Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations
Elberse, Anita, Briana Richardson, and Cydni Williams. "Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse." Harvard Business School Supplement 522-021, August 2021.
- 17 Jan 2019
- News
The First Five Years: ‘30 Under 30’ Edition
In this special First Five Years post, four alumni recently named to the Forbes 2019 “30 Under 30” list—Akash Pradhan (MBA 2017), Kiran Gandhi (MBA 2015), Anthony Tucker (MBA 2017), and Anish Pathipati (MBA 2016)—talk careers, HBS, and... View Details
- June 2009 (Revised April 2011)
- Case
Cincinnati Children's Hospital Medical Center
By: Anita L. Tucker and Amy C. Edmondson
The case describes an organization's use of the science of improvement to transform their process quality from below average to the top 10% in their industry. The case outlines the protagonist's strategy of developing internal experts who are trained in a common... View Details
Keywords: Change Management; Experience and Expertise; Leading Change; Measurement and Metrics; Service Delivery; Performance Improvement; Health Industry; Ohio
Tucker, Anita L., and Amy C. Edmondson. "Cincinnati Children's Hospital Medical Center." Harvard Business School Case 609-109, June 2009. (Revised April 2011.)
- June 2008 (Revised November 2010)
- Supplement
Patient Flow at Brigham and Women's Hospital (B)
By: Anita L. Tucker and Jillian Alexandra Berry
The B Case is an email from the ED Director. He clarifies where the process deviations occurred. View Details
Keywords: Change Management; Health Care and Treatment; Service Operations; Business Processes; Performance Productivity; Conflict and Resolution; Health Industry; Massachusetts
Tucker, Anita L., and Jillian Alexandra Berry. "Patient Flow at Brigham and Women's Hospital (B)." Harvard Business School Supplement 608-172, June 2008. (Revised November 2010.)
- April 2013 (Revised March 2014)
- Case
Dignity Health: Prevention of Retained Sponges
By: Anita L. Tucker and Lydia Ypsse Kim
Tucker, Anita L., and Lydia Ypsse Kim. "Dignity Health: Prevention of Retained Sponges." Harvard Business School Case 613-092, April 2013. (Revised March 2014.)