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  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

most firms are reducing spending on the market research that would help manage that uncertainty. In the United States, spending on market research has dipped for four consecutive quarters, and chief marketing officers don't expect the situation to turn around soon.... View Details
Keywords: by John Quelch
  • 29 Oct 2018
  • Working Paper Summaries

Public Sentiment and the Price of Corporate Sustainability

Keywords: by George Serafeim
  • March 2016
  • Case

Evive Health and Workplace Influenza Vaccinations

By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Consumer Behavior; Health Care and Treatment; Health Testing and Trials; Communication Strategy; Health Industry
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    Alexandra C. Feldberg

    Alexandra (Allie) Feldberg is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School.

    Professor Feldberg uses qualitative and quantitative methods to examine intersections between gender,... View Details

    • 26 Apr 2021
    • News

    The Future of Women in the Workplace

    • March 2016 (Revised March 2022)
    • Teaching Note

    Evive Health and Workplace Influenza Vaccinations

    By: John Beshears
    Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
    Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
    Related
    • Article

    Collection, Exploration and Analysis of Crowdfunding Social Networks

    By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
    Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have... View Details
    Related
    • 03 May 2017
    • HBS Seminar

    Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania

    • 26 Sep 2013
    • News

    A blockbuster tale

    • 14 Feb 2022
    • Research & Ideas

    Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

    with more data and analytics, executives we talked to said that leaders still need to adopt holistic thinking and stay open to the unexpected. They must learn to stretch their "own imagination and creativity" to envision what the future... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
    • 2020
    • Book

    Experimentation Works: The Surprising Power of Business Experiments

    By: Stefan Thomke
    Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
    Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
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    • 23 May 2016
    • News

    The Biggest Challenges of Data-Driven Manufacturing

    • November 1978 (Revised December 1979)
    • Case

    Federal Express (C)

    The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details
    Keywords: Product Marketing; Sales; Air Transportation Industry; Service Industry; United States
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      Jeremy Yang

      Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
      Keywords: advertising; media; entertainment; information; consumer products
      • 25 Apr 2017
      • News

      LMP, la start-up qui a aidé Macron à gagner

        Paul Hamilton

        Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
        View Details
        • February 2014 (Revised June 2014)
        • Background Note

        The Information Superhighway Meets the Highway: Technology and Mobility Trends and Opportunities

        By: Rosabeth Moss Kanter and Kevin Rosier
        Technological innovation is considered a competitive strength for America, but the nation does not score as high in deploying its technology. U.S. transportation systems are in need of repair and renewal, and the sector is at the cusp of a technological revolution. The... View Details
        Keywords: Technology; Information Technology; Infrastructure; Transportation; Information Infrastructure
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        • 2009
        • Article

        Feeling the Heat: The Effects of Performance Pressure on Teams' Knowledge Use and Performance

        By: Heidi K. Gardner
        Why do some teams fail to use their members' knowledge effectively, even after having correctly identified each other's expertise? This paper identifies performance pressure as a critical barrier to effective knowledge utilization in teams. I theorize that performance... View Details
        Keywords: Experience and Expertise; Knowledge Use and Leverage; Performance Effectiveness; Performance Expectations; Groups and Teams
        Related
        • September 2019 (Revised January 2021)
        • Case

        Vispera: Visual Intelligence for Retail

        By: Yael Grushka-Cockayne and Gamze Yucaoglu
        The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details
        Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey
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        • 14 Oct 2013
        • Research & Ideas

        Blockbuster! Why Star Power Works

        agencies; and even nightclubs, among other industries. The idea: Invest big money in a few top talents or brands—think Jay-Z, LeBron James, or Marvel Comics—to create buzz for a "tent-pole" product that produces most of a... View Details
        Keywords: by Sean Silverthorne; Entertainment & Recreation