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- April 2010
- Teaching Note
BYD Company, Ltd. (TN)
Teaching Note for [606139]. View Details
- March 2010 (Revised May 2010)
- Case
Chrysler's Sale to Fiat
By: C. Fritz Foley, Lena G. Goldberg and Linnea Meyer
This case provides students with an opportunity to analyze the restructuring of Chrysler in the midst of the financial crisis of 2008–2009. It describes how debtors can use section 363 of the U.S. Bankruptcy Code to sell assets quickly. It allows for discussion of who... View Details
- February 2010 (Revised October 2010)
- Case
Re-THINK-ing THINK: The Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details
- February 2010 (Revised June 2012)
- Case
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
- February 2010 (Revised September 2011)
- Case
Local Motors: Designed by the Crowd, Built by the Customer
By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
- February 2010
- Case
Saginaw Parts Co. and the General Motors Corp. Credit Default Swap
This two-page case demonstrates how to unbundle the cost of credit extensions from product prices by observing the price of a credit default swap. It also explores how credit default swaps work, and how trade creditors are treated under U.S. bankruptcy law. Finally it... View Details
- February 2010
- Teaching Note
Wanxiang Group: A Chinese Company's Global Strategy (TN)
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Keith Chi-ho Wong
Teaching Note for [308058]. View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry
- November 2009
- Case
Dawn Stokes: The View from the Driver's Seat
By: Boris Groysberg and Lindsay Tanne
Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well,... View Details
- November 2009
- Article
What Would Peter Say?
Heeding the wisdom of Peter Drucker might have helped us avoid - and will help us solve - numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry's failure to adapt and... View Details
- September 2009 (Revised August 2011)
- Case
Transworld Auto Parts (A)
By: V.G. Narayanan and Lisa Brem
Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies. View Details
- September 2009 (Revised August 2011)
- Supplement
Transworld Auto Parts (B)
By: V.G. Narayanan and Lisa Brem
Supplements the (A) case. View Details
- September 2009 (Revised September 2009)
- Case
The Termination of U.S. Auto Dealerships in 2009
By: Das Narayandas, Kerry Herman and Sarah Morton
The case chronicles the sudden termination of many U.S. autodealers in the wake of the economic crisis in the fall of 2008. View Details
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
- July 2009 (Revised July 2009)
- Case
Delphi Corp. and the Credit Derivatives Market (A)
By: Stuart C. Gilson, Victoria Ivashina and Sarah Abbott
In 2005, Jane Bauer-Martin, a hedge fund manager, is considering what she should do with the fund's large investment in the publicly traded bonds of Delphi Corp., a financially troubled auto parts supplier. Delphi is General Motor's key auto parts supplier, and, like... View Details
- July 2009
- Teaching Note
TH!NK: The Norwegian Electric Car Company (TN)
Teaching Note for [808070]. View Details
- March 2009 (Revised November 2009)
- Case
WL Ross and Plascar
By: C. Fritz Foley and Linnea Meyer
How can distressed investors take advantage of the procedures governing an international bankruptcy? Wilbur L. Ross, chairman and CEO of the private equity firm WL Ross & Co., LLC, has the opportunity to bid for debt and equity claims on Plascar Industria e Comercio... View Details
- February 2009 (Revised October 2012)
- Case
Tata Motors in Singur: Public Purpose and Private Property (B)
By: Laura Alfaro, Lakshmi Iyer and Namrata Arora
In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of... View Details