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      • 2015
      • Article

      The Nobel Prize: The Identity of a Corporate Heritage Brand

      By: Mats Urde and Stephen A. Greyser
      Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
      Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
      Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding
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      Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: The Identity of a Corporate Heritage Brand." Journal of Product & Brand Management 24, no. 4 (2015): 318–332.
      • July 14, 2014
      • Blog Post

      Act Like an Entrepreneur Inside Your Organization

      By: Charlie Kiefer and Leonard A. Schlesinger
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      Kiefer, Charlie, and Leonard A. Schlesinger. "Act Like an Entrepreneur Inside Your Organization." Harvard Business Review Blogs (July 14, 2014). https://hbr.org/2014/07/act-like-an-entrepreneur-inside-your-organization.
      • July 2015
      • Background Note

      The State of U.S. Public Health: Challenges and Trends

      By: Rosabeth M. Kanter, Howard Koh and Pamela Yatsko
      The World Health Organization defines health as "a state of complete physical, mental, and social well-being and not merely the absence of disease and infirmity." For many Americans, the World Health Organization's definition of true health seems unattainable, given... View Details
      Keywords: Public Health; Public Sector; Health Care and Treatment; Health Industry; United States
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      Kanter, Rosabeth M., Howard Koh, and Pamela Yatsko. "The State of U.S. Public Health: Challenges and Trends." Harvard Business School Background Note 316-001, July 2015.
      • June 2015 (Revised May 2017)
      • Case

      LOYAL3: Own What You Love™

      By: Luis M. Viceira and Allison M. Ciechanover
      This case features San Francisco–based financial technology startup, LOYAL3. Founded in 2008, the company seeks to disrupt the capital markets and democratize access to those markets for retail investors. By the fall of 2014, LOYAL3 had three products. In the first,... View Details
      Keywords: Capital Markets; Stocks; Strategic Planning
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      Viceira, Luis M., and Allison M. Ciechanover. "LOYAL3: Own What You Love™." Harvard Business School Case 215-075, June 2015. (Revised May 2017.)
      • June 2015
      • Case

      1996 Welfare Reform in the United States

      By: Matthew Weinzierl, Katrina Flanagan and Alastair Su
      On August 22, 1996, U.S. President Bill Clinton signed into law the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA)—a dramatic reform of the American system of economic assistance for the poor that, as its title suggested, attempted to... View Details
      Keywords: Welfare State; Public Goods; Moral Hazard; Median Voter Theorem; Poverty; Welfare; Public Administration Industry; United States
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      Weinzierl, Matthew, Katrina Flanagan, and Alastair Su. "1996 Welfare Reform in the United States." Harvard Business School Case 715-030, June 2015.
      • March 2015
      • Case

      Statoil: Transparency on Payments to Governments

      By: George Serafeim
      The Statoil case describes the challenge of increasing transparency, in extractive industries, around host county government payments. The case describes Statoil's reasoning behind voluntarily disclosing host country government payments, and the events that led to this... View Details
      Keywords: Corruption; Disclosure; Disclosure Strategy; Regulation; Industry Self-regulation; Corporate Governance; Corporate Accountability; Bribery; Sustainability; Corporate Social Responsibility; Government Legislation; Cost vs Benefits; Corporate Disclosure; Mining; Mining Industry; United States
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      Serafeim, George, Paul M. Healy, and Jérôme Lenhardt. "Statoil: Transparency on Payments to Governments." Harvard Business School Case 115-049, March 2015.
      • March 2015 (Revised December 2016)
      • Case

      American Well: The DTC Decision

      By: Elie Ofek and Natalie Kindred
      In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details
      Keywords: Health Care; Telehealth; Telemedicine; American Well; Schoenberg; Boston; Israel; Technology; Online Care; Direct-to-consumer; DTC; Health Insurance; Affordable Care Act; Health Care Reform; Accountable Care Organizations; Technology Change; Innovation & Entrepreneurship; Digital Marketing; Strategy; Competition; Information Technology; Marketing; Technological Innovation; Technology Adoption; Entrepreneurship; Marketing Strategy; Health Industry; Technology Industry; Boston; Massachusetts; United States; Israel
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      Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
      • March 2015
      • Teaching Note

      CVS Health: Promoting Drug Adherence

      By: Leslie John, John Quelch and Robert Huckman
      Email mking@hbs.edu for a courtesy copy.

      This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
      Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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      John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
      • March–April 2015
      • Article

      The Almighty Ruble

      By: Debora L. Spar
      At 1 AM Moscow time on December 16, Russia's central bank announced a massive hike in the country's interest rate, from 10.5% to 17%. It's not clear how Russian leader Vladimir Putin and his colleagues could realistically have expected to achieve anything by hiking the... View Details
      Keywords: Monetary Policy; Economy; Policy; Currency; Interest Rates; Sovereign Finance; Russia
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      Spar, Debora L. "The Almighty Ruble." Foreign Policy 211 (March–April 2015).
      • February 2015
      • Case

      CLP: Powering Asia

      By: George Serafeim, Rebecca Henderson and Dawn Lau
      Richard Lancaster, taking over from Andrew Brandler, was the Chief Executive Officer (CEO) of CLP Holdings Ltd., one of the leading power companies in Asia, with operations in China, Southeast Asia, Taiwan, Australia, and India, and an energy portfolio spanning coal,... View Details
      Keywords: Energy Generation; Environmental Sustainability; Goals and Objectives; Values and Beliefs; Growth and Development Strategy; Strategic Planning; Energy Industry; Asia; India
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      Serafeim, George, Rebecca Henderson, and Dawn Lau. "CLP: Powering Asia." Harvard Business School Case 115-038, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (A): Legislative Strategy in the House of Representatives

      By: Joseph L. Bower and Michael Norris
      In early 2009, the Obama administration and the Democratically-led Congress began working on what would eventually become the Affordable Care Act. The (A) case in this series discusses the legislative strategy in the House of Representatives, where three different... View Details
      Keywords: Health Care; Health Care Policy; Government And Politics; Government Administration; Health Care and Treatment; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (A): Legislative Strategy in the House of Representatives." Harvard Business School Supplement 315-032, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (C): Legislative Strategy in the Senate

      By: Joseph L. Bower and Michael Norris
      In 2009, the Senate begins drafting its health care bills. Jurisdiction in the Senate is shared between two committees, but the more important is the Senate Finance Committee. View Details
      Keywords: Health Care; Health Care Policy; Government And Politics; Health; Government Administration; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (C): Legislative Strategy in the Senate." Harvard Business School Supplement 315-034, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (D): Making a Decision on the Employer-Sponsored Health Insurance Tax Exclusion

      By: Joseph L. Bower and Michael Norris
      In the summer of 2009, a meeting is called in the White House to discuss the impact of changing the rules on the employer-sponsored health insurance tax exclusion. View Details
      Keywords: Health Care; Health Care Policy; Health; Government and Politics; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (D): Making a Decision on the Employer-Sponsored Health Insurance Tax Exclusion." Harvard Business School Supplement 315-035, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (E): The August 2009 Recess

      By: Joseph L. Bower and Michael Norris
      During the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress. View Details
      Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (E): The August 2009 Recess." Harvard Business School Supplement 315-036, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (F): Regaining Momentum

      By: Joseph L. Bower and Michael Norris
      In the fall of 2009, President Obama makes a speech to a joint session of Congress in an attempt to regain lost momentum on health reform and get a bill through Congress. View Details
      Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (F): Regaining Momentum." Harvard Business School Supplement 315-037, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (G): The Final Votes

      By: Joseph L. Bower and Michael Norris
      In the fall of 2009, the House and Senate each voted to pass health reform bills. These bills then had to be combined into the Affordable Care Act and the ACA had to be passed by both houses. Reconciliation had to be used because of Republican Scott Brown's Senate... View Details
      Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (G): The Final Votes." Harvard Business School Supplement 315-038, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (H): Implementation Begins

      By: Joseph L. Bower and Michael Norris
      In the spring of 2010, after the ACA is signed into law, the government begins implementation. View Details
      Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (H): Implementation Begins." Harvard Business School Supplement 315-039, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (I): The Supreme Court

      By: Joseph L. Bower and Michael Norris
      In the spring of 2012, the Supreme Court hears arguments and releases its decision on the constitutionality of the ACA. View Details
      Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (I): The Supreme Court." Harvard Business School Supplement 315-040, February 2015.
      • February 2015
      • Supplement

      The Affordable Care Act (J): Healthcare.gov

      By: Joseph L. Bower and Michael Norris
      In the fall of 2013, Healthcare.gov launches as an insurance exchange for consumers to buy health insurance. The launch is filled with glitches, and some worry if it will imperil the fate of the entire ACA. View Details
      Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States
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      Bower, Joseph L., and Michael Norris. "The Affordable Care Act (J): Healthcare.gov." Harvard Business School Supplement 315-041, February 2015.
      • 2014
      • Working Paper

      Making the Business Case for Environmental Sustainability

      By: Rebecca Henderson
      Can a business case be made for acting sustainably? This is a difficult question to answer precisely, largely because there is no generally accepted definition of the term "sustainability". Is it acting sustainably to protect the human rights of the firm's workforce?... View Details
      Keywords: Corporate Social Responsibility and Impact; Decision Making; Environmental Sustainability
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      Henderson, Rebecca. "Making the Business Case for Environmental Sustainability." Harvard Business School Working Paper, No. 15-068, February 2015.
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