Wisdom Of Crowds - Publications - Faculty & Research

25 Sep 2011
News

An academic who shares his values

Web

The Spiritual Lives of Leaders - Course Catalog

Lessons of Ashoka Spirituality in Technology Regenerative Capitalism Readings and Teaching Formats The assigned readings for the course will be drawn from a variety of sources, including a curated selection... View Details

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

the world, as millions of companies have downloaded their free database and incorporated it into their technology infrastrcture. Only recently has the company focused on monetization. Q: What lessons does Codecademy offer for companies... View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

04 Oct 2012
News

5 Key Questions to Gauge the Culture in Your Startup

Web

Trade Catalogs - The Art of American Advertising

including Profitable Advertising , Printers’ Ink , and the Inland Printer , offered advice on designing trade catalogs that were both informative and inviting. Fowlers Publicity Encyclopedia provided such guidelines as: “Do not crowd... View Details

News

Paula Meehan Turned Heads, Restyled Hair Care Biz

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

Summing Up: Will Access To Big Data Further Enable Fact-based Decision Making Or Analysis Paralysis? "To T. S. Eliot's prescient words 'Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?' we... View Details

Keywords: Re: James L. Heskett

19 Mar 2018
Video

Welcome to Open Knowledge

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Harvard Advertising Awards crowded Baker Library’s Reading Room, showing the rising generation of HBS educated managers the latest industry trends in layout and artistic presentation, sales strategies and... View Details

07 Sep 2007
What Do You Think?

Are Elite Business Schools Fostering the Deprofessionalization of Management?

a field largely based to that point on practice and shared (often untested) wisdom handed down from one generation to the next. This was followed by, among other things, the growing acceptance of a 1970... View Details

Keywords: by Jim Heskett

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

venture track, Sana Care wins with its low-cost mobile technology solution to performing cardiac diagnostic services in emerging markets. With trophies hoisted and handshakes all around, another contest comes to a close. A winning participant bounds up the stairs View Details

Keywords: by Julia Hanna; Education

01 Sep 2004
News

MBA Class of 2004 Celebrates Class Day and Commencement

audience. Imagine, he asked, that you could carry in your pocket a miniature governing board composed of several individual voices and characters whose collective judgment could be called on in times of... View Details

Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services

07 May 2015
News

How Crowdfunding Kickstarts the Arts

31 May 2017
News

We need to 'humanize' finance: Harvard professor

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

Clubs News Clubs News In a first-ever result, all of the winners in the 2023 Alumni New Venture Competition (ANVC) hail from the same HBS class: the MBA Class of 2022. The ANVC finale, held virtually on March 22 and 23, brought eight global regional winners together... View Details

Keywords: Margie Kelley

18 May 2018
News

Faculty Advice for Graduates

31 Aug 2017
News

Literary stories can speak volumes about finance, says author

November 2000 (Revised January 2002)
Case

Perspectives on Globalization

Conventional wisdom holds that globalization of an unprecedented size and scope is at hand. This case presents a number of perspectives on this issue. View Details

Keywords: Globalization; Government and Politics; Economics

Citation

Educators

Purchase

March 2002 (Revised May 2007)
Case

Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)

By: V.G. Narayanan and Lisa Brem

The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details

Keywords: Customers; Customer Relationship Management; Price; Perspective; Marketing; Competitive Advantage; Financial Services Industry; Banking Industry; Canada